How To Apply Foundation Flawlessly

Discover how to apply foundation and how to get flawless foundation with Charlotte's wardrobe of complexion-perfectors!

The tools, brushes and techniques used when applying your makeup play a big part in the final, flawless look!

Charlotte’s MAGIC range of makeup and skincare products are easy-to-choose and easy-to-use, including Charlotte’s wardrobe of foundations. With a formula, coverage, finish, and shade for everyone, unlock the secret to a flawless-looking finish for every look with Charlotte’s expert tutorial on how to apply foundation!


  1. Thick and luscious, pearly-white cream in a glass jar with a gold-coloured and face cream in a white-coloured bottle with a gold-coloured pump dispenser.

    Magic Step 1: Moisturise with Magic

    Before applying your foundation, you should always moisturize your skin! After using your Charlotte's Magic Serum Elixir, apply one of Charlotte’s MAGIC moisturizers; the iconic, award-winning Charlotte’s Magic Cream, or the lighter-textured version, Charlotte’s Magic Cream Light. These moisturizers are enriched with magic matrixes of ingredients that flood your skin with moisture to perfectly prep your skin and create a canvas that looks plumper, smoother, brighter, and hydrated!

    Having this layer of hydration under your foundation can help it apply easier, last longer and look as flawless as possible!

    Shop moisturizers

  2. A collection of four colour corrector compacts with mirrored lids in light peach, medium-peach, orange, and burnt orange colours.

    Magic Step 2: Colour Correct

    If you’re using color corrector, you should apply this before your foundation. Some color correctors are peach or red in color to help color correct and conceal redness, hyperpigmentation, and uneven skin tone, and so applying before your foundation means the formula can directly correct the look of your skin and then be covered by your foundation!

    Charlotte recommends her Magic Vanish color correctors – discover why you need them and how to apply like a pro with this guide!

    Shop color correctors

  3. Foundation in a clear plastic bottle with a sleek gold coloured lid, foundation wand with gold packaging and a dark brown body that's the colour of the foundation inside along with a gold-coloured lid, and foundation in a frosted glass bottle with a gold-coloured lid.


    Next, it’s time for foundation, but before applying, choose your foundation, tool, and technique.

    • If you’re opting for a light or medium coverage foundation like Light Wonder (light coverage for a radiant-looking finish) or Charlotte’s Beautiful Skin Foundation (medium coverage for a healthy-looking glow), you can either use your hands or a makeup brush to apply.

    • A full-coverage foundation like Airbrush Flawless Foundation normally applies best with a brush as this technique allows foundation to be applied evenly and without mess! However, if you’re using only a small amount of this natural-matte formula, you can use your fingertips for a precise application then use a brush to blend!

    Use your hands for quick and easy coverage! Applying foundation with your hands is great for those who prefer to wear less product or want a fuss-free application that builds up coverage in specific areas.

    A brush is also a fabulous way to apply foundation; it’s mess-free and allows you to create an even-looking complexion, blending effortlessly down your neck and into your hairline for a seamless-looking, natural-matte finish!

    Shop foundation

    Shop foundation brushes

    Discover more about Charlotte's foundations

  4. Deep-tone model applying a skin-like liquid foundation with a white and rose gold-coloured foundation brush.


    When deciding how to apply liquid foundation, I recommend using your hands or a foundation brush to get the smoothest, most skin-like finish.

    How To Apply Liquid Foundation with a Brush

    To apply liquid foundation with a brush, apply one pump of foundation to the back of your hand, then tap in with a dense foundation brush like my Magic Complexion Brush. Once you've picked up a small amount of product, swipe your foundation brush onto the face, starting by placing foundation in the centre of your face and blending outwards. When blending your liquid foundation, use soft, circular motions to blend away any harsh lines. To add more coverage, repeat the process, adding more foundation to your hand then applying it to the face in small amounts with your brush - this technique allows you to build coverage and blend foundation like a dream.

    How To Apply Liquid Foundation with your Hands

    Applying liquid foundation with your hands allows you to work product into the skin, using your skin's natural warmth to help foundation blend effortlessly. First thing's first, make sure your hands are sanitised! Then, apply a pump of foundation to the back of your hand, using your index finger to pick up foundation and swipe it onto the forehead, cheeks and nose. To blend liquid foundation with your fingers, cup your hands and smooth your foundation into the skin using gentle, circular motions until your face is evenly covered and there are no harsh lines.

    Tilbury Tip: Applying foundation with your hands can get messy darlings, so be careful not to get product on your clothes or belongings and remember to wash your hands once your foundation application is complete!

    Discover how to fix foundation mistakes

  5. Deep-tone model wearing skin-like foundation with a satin finish that leaves her skin matte and radiant with a nude lip gloss and smokey taupe eyeshadow.




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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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