How To Choose Your Perfect Foundation Shade Online

Discover how to choose your foundation shade online with my Foundation Shade Finder and learn how to get a perfect colour match, every time!

Discover Charlotte's Foundation Shade Finder


Darlings, a flawless foundation shade match is the secret to your best-looking skin. Your foundation can appear unnatural if the shade isn’t flattering for your skin tone, so it’s always important to know how to choose a foundation online that will look seamless.

Choosing the right foundation shade can be difficult if you’re not a makeup artist or a foundation enthusiast, and choosing foundation online poses even more of a challenge as you can’t see how it looks in person. We’re in the digital age, darlings, and I knew I needed to create a virtual shade matching tool that would make shopping on CharlotteTilbury.com easier than ever, allowing everyone, everywhere to discover their perfect foundation shade online!

Discover how to use my Foundation Shade Finder to choose the perfect foundation shade and formula for you, then purchase online or on the Charlotte Tilbury App to perfect the look of your complexion! There’s a shade for everyone, darlings – find yours now!

Get your perfect shade match with my Foundation Shade Finder

Discover How To Choose Your Foundation Shade Online with Charlotte’s Foundation Shade Finder

Get perfectly shade matched in 60 seconds with my Foundation Shade Finder! Powered by BEAUTY AI, LIGHT TECH + an EXPERT SKIN ALGORITHM, my easy and accurate foundation finder mirrors the mind of a makeup artist, reading your skin for a flawless colour match* in seconds!

Simply answer a couple of quick questions about your skin tone, undertone, and foundation preferences, then upload a photo of yourself to let my Pro Beauty Tech determine which of my foundation shades is your magic match!

Get flawlessly shade matched with my Foundation Shade Finder