HOW TO CHOOSE YOUR PERFECT FOUNDATION SHADE ONLINE

Charlotte’s magical foundations are easy to use, easy to choose and easy to shop online! Unlock expert tips, tricks and beauty secrets as you discover how to choose your perfect foundation shade online!

We know that shopping foundation and complexion products online can be tricky, especially when it comes to shade matching and finding the right formula for you. That’s why Charlotte has created so many magical tools and services to make finding your foundation shade online a breeze - discover them below!

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DISCOVER CHARLOTTE’S NEW! FOUNDATION FINDER

To discover more about which of Charlotte’s foundations are perfect for you, and to get your FLAWLESS SHADE MATCH, guaranteed in just 60 SECONDS, visit her NEW! Foundation Finder!

Begin by selecting the model images that closest resemble your skin tone, select your preferred coverage and how you like to wear your foundation, then, upload a photo of yourself without any makeup on!

Tilbury Tip: Be sure to follow the photo recommendations when choosing or taking your photo for the most accurate result:

  • Look directly into the camera and avoid group shots
  • Use natural lighting to capture your true skin tone
  • Choose a single colour background and avoid wearing makeup or accessories

Powered by AI, LIGHT TECH and an EXPERT SKIN ALGORITHM based on 1.5 million shade matches (and counting!), Charlotte’s Foundation Finder will recommend the BEST formula for you and your accurate FLAWLESS shade match!

BOOK A FREE 1-2-1 VIRTUAL CONSULTATION WITH A FOUNDATION EXPERT

There is no better way to shop foundation online than booking a 1-2-1 VIRTUAL CONSULTATION with one of Charlotte’s foundation experts! This FREE service allows you to book a 15-minute slot to speak 1-2-1 with a trained-by-Charlotte beauty stylist via video call, so you can be flawlessly shade-matched and ask any foundation questions you’d like, as if at one of Charlotte’s beauty counters with Team Tilbury!

During your virtual consultation, your foundation expert will help you find your flawlessly matched shade and formula based on your skin tone, undertones, skin concerns and preferences!

From unlocking the secret to SMOOTHER, BRIGHTER, FLAWLESS LOOKING SKIN to learning tailored-to-you tips and tricks on how to apply foundation or conceal the appearance of dark circles and pigmentation, this is the ULTIMATE virtual experience for finding your foundation shade online!

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LEARN HOW TO FIND YOUR SKIN UNDERTONE AND OVERTONE

Watch the below video to discover everything you need to know to identify your skins' undertone and overtone.

Is your skin FAIR, MEDIUM, TAN or DEEP? And is your undertone COOL, NEUTRAL or WARM? Once you identify these, you can identify your shade of NEW! Charlotte's Beautiful Skin Foundation with ease!

Tilbury Tip: For best results on finding your foundation shade online, Charlotte recommends double checking your shade match using her Foundation Finder! This quick and easy online tool is the best way to get your most accurate match, darling!

VIRTUALLY TRY ON FOUNDATION

Did you know that you can virtually try on makeup magic on CharlotteTilbury.com? Using Charlotte’s Magic Mirror Makeup Try-On, virtually try on lipsticks, eyeshadows, blush and even FOUNDATION to find the perfect shades for you from the comfort of your home!

When virtually trying on foundation, ensure that you are in well-lit surroundings for the most accurate results as you use your webcam or mobile device’s front-facing camera as a magic makeup mirror!

To use, simply click the TRY IT ON ME button on the product page of the foundation you’d like to try on and swipe through the shades until you find the one that matches your skin tone best!

MATCH TO PRODUCTS YOU ALREADY HAVE WITH CHARLOTTES COMPLEXION MATRIX

If you know your shade in another of Charlotte’s complexion products but want to try a new formula, visit Charlotte’s COMPLEXION MATRIX to match up your shades!

For example, if you know that you are shade 9 Warm in Airbrush Flawless Foundation, check the matrix to easily discover the equivalent shades in Hollywood Flawless Filter, Magic Foundation, Light Wonder, Airbrush Flawless Finish, Charlotte’s Genius Magic Powder, Magic Vanish and Magic Away concealer.

This complexion matrix was expertly created by Charlotte’s pro artists from Team Tilbury, so is a perfect resource for finding your foundation shade online!

FOR MORE BEAUTY TIPS, TRICKS + VIDEOS...

Subscribe to Charlotte's YouTube Channel, darling!