What Is Primer & What Does it Do?

What does primer do? Learn how to apply primer and what role it plays in your makeup routine with Charlotte's magical makeup guide.

Face primers have long become a staple in our makeup bag, for good reason. Skincare and makeup work together to create a flawless canvas and primer is a wonderful hybrid between the two that can have the power to transform your skin whilst keeping your makeup in place all day. Discover how to apply makeup primer and learn exactly what it does, why you should use it and the different types including our very own Wonderglow and Brightening Youth Glow.

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What Does A Primer Do

A face primer goes underneath your makeup to help your makeup stay in place and give your complexion an even skin tone, glow-boost and extra skin benefits. You can also use a primer on top of your makeup to give your skin an instant pick-me-up during the day. We love using Wonderglow to refresh your makeup. Or if you have a gorgeous complexion, wearing face primer on its own will help to even skin tone and blur blemishes for an everyday, naturally glowing look.

Why You Should Use A Primer

If you want to achieve a smoother, radiant complexion, then a primer is a must-have in your makeup bag. Depending on the type of primer, you can get many different skincare benefits as well as making your makeup glow. As a hybrid between skincare and makeup, it is the perfect powerhouse to keep your skin looking flawless.

Benefits of a Primer

A face primer has skincare benefits as well as being an essential makeup product. This makes it the perfect start to your makeup routine that can treat and transform your skin!


We are all looking for that elixir of youth, and a face primer can deliver this! With anti-ageing ingredients, a primer can create the illusion of a youthful glow. With protective ingredients such as BioNymph Peptide, this will help your skin to always look as young and fresh as possible.


It’s no secret that at Charlotte Tilbury we are all about that GLOW, so an illuminating primer is high on our list of makeup and skincare priorities! Primers are ideal for adding subtle glow underneath your makeup if you want to add radiance to your makeup. If you want to wear a primer on its own, illuminating ingredients can give you an all over glow without the intensity of a highlighter. We love adding a boost to our makeup midday by tapping in Wonderglow) primer on our cheekbones for a subtle highlight.


Face primer and smooth skin come hand in hand. The most popular way to use a primer is before your foundation, and this is a fantastic method of creating a smooth canvas. As the skincare ingredients treat your complexion, the smoothing makeup will create silky soft skin that helps your face makeup glide on effortlessly. Plus, it helps your makeup last for longer!


A lot of us have issues with redness and discoloration of the skin. Face primers offer a wonderful remedy to help even out skin tone and color-correct any redness. By doing this before your foundation or concealer, you can eliminate a lot of discoloration. This can help you see where you need further coverage with makeup and where you can go without. Our Brightening Youth Glow primer is specially designed to help color-correct and even out skin tone!


Hydrated, moisturized skin is on top of most of our skincare wish lists. By using a face primer, you can help to keep your skin nourished and hydrated. For long days and longer nights, face primer is an unmissable step for your skincare and makeup routine, so you can keep your makeup looking flawless.

How To Apply Primer

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    Step 1: Apply After Moisturizer

    To apply a face primer, it is best applied using your fingertips. Simply use a peanut-sized amount and blend all over your face after applying moisturizer.

  2. wonder glow face primer

    Step 2: Buff With Or Over Foundation

    If you are using it underneath foundation, you can buff in your foundation on top. Or you can even mix it together for a sheer, dewy glow.

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    Step 3: Feel Fresh-Faced And Fabulous!

    For an effortlessly natural look, apply on its own to even out skin and blur imperfections whilst still looking fresh-faced and fabulous!

    Shop Brightening Youth Glow

    Shop Wonderglow Face Primer

    Shop Unisex Heathly Glow