Beach Makeup Looks + Beach Bag Makeup Essentials

Get beach-ready with these beautiful beach makeup tutorials and discover all the summer makeup essentials that belong in your beach bag.

Darlings, beach makeup looks are all about gorgeous, sun-kissed skin, effortless eye looks and the perfect pop of easy cream blush! Discover the summer makeup essentials you need to take your beach makeup look from the beach to the bar and beyond and learn some of my tips and tricks for making beach makeup last all day!

Beach Sticks model shot

What Beach Makeup Should I Wear?

Whether you’re settled on a sun-lounger or partying on the pier, your beach makeup should capture the carefree, summertime spirit of a beautiful day at the beach.

Wearing makeup on a hot day can be a challenge; to make sure your beach makeup looks fresh and radiant, reach for lightweight makeup that lets your skin breathe, as well as refreshing products like Charlotte’s Magic Hydrator Mist to help quench dehydrated skin in the heat.

You won’t want to miss out on any of the fun, darlings, so it’s important to wear quick and easy makeup products that you can layer and touch up in seconds like my Beach Sticks, Collagen Lip Bath, Eyes to Mesmerise and Glowgasm Face Palette.

Summer is a feeling, darlings! Discover all the beach makeup inspiration you need below, then brush along to glide on your perfect beach glow!

Beach Makeup Looks To Try

How To Create a Daytime Beach Makeup Look

  1. Charlotte's Beautiful Skin Foundation and Concealer for radiant, healthy-looking skin

    Step 1: Radiant Foundation, Concealer and Bronzer

    The first rule of beach makeup is gorgeous, glowing skin that looks radiant under the sun. Once you’ve applied your sunscreen for essential sun protection, smooth a hydrating, medium-coverage foundation onto the skin for luminous coverage that perfects the look of your complexion before heading down to the beach.

    My Beautiful Skin collection features three beautifying products in shades to perfect, brighten, bronze and lift the look of every complexion. To get the beach-ready Beautiful Skin look, apply Charlotte’s Beautiful Skin Foundation for buildable, healthy-looking coverage, then place Charlotte’s Beautiful Skin Radiant Concealer under the eyes, around the mouth and anywhere you’d like to conceal the look of. Finally, brush Beautiful Skin Sun-Kissed Glow Bronzer onto the cheekbones, forehead and jawline using the Beautiful Skin Bronzing Brush to give your face a warm beach glow.

    Shop Beautiful Skin 3-Step Routine Kit

    Discover the Beautiful Skin Makeup Look

  2. Legendary Brows tinted brow gel in Taupe

    Step 2: Subtle Tinted Brows

    It’s best to keep your beach makeup minimal and effortless, so try embracing a more natural, bushy-looking brow shape. Instead of using powders and eyebrow pencils to create a defined-looking arch, reach for a brow gel to give your existing brow hairs a fluffy, feathered appearance. I recommend using Legendary Brows to unlock your easiest beach brow look – just comb the applicator through your brow hairs to give them a subtle tint that enhances their natural shape. The formula is long-lasting and water-resistant, providing colour and volume that’s perfect for beauties that are looking to beach-proof their brows!

    Shop Legendary Brows

  3. Beach Sticks cream blush stick in Las Salinas, a poppy rose-pink

    Step 3: Dewy Cream Blush

    My Beach Sticks are at the top of my list of summer makeup must-haves that I need to create a gorgeous beach makeup look. Cream blush is a perfect way to get the dewy-looking summer glow of your dreams, and the sun-kissed shades that I’ve created with my Beach Sticks give the lips and cheeks a magical, sun-blushed look. Each shade is inspired by my favourite Ibizan beaches: discover Moon Beach, a peachy terracotta; Las Salinas, a flash of poppy pink; and Formentera, a burnt reddish-bronze. To apply, glide onto the apples of the cheeks and the centre of the lips to create an instant beach glow.

    Tilbury Tip: You can apply cream blush to the centre of your nose to mimic the naturally rosy look of spending a day at the beach.

    Shop Beach Sticks

    Discover more about Beach Sticks

  4. Mascara in a pink-coloured tube with its gold-coloured lid with a black applicator next to it.

    Step 4: A Wave of Mascara

    When creating your beach makeup look, keep your eye makeup simple during the daytime – all you need is a couple of coats of mascara to gently enhance the look of your lashes. To give your eyelashes a vertical lift effect, reach for Pillow Talk Push Up Lashes! mascara. Following my ‘load, comb and lift’ technique, collect mascara on the paddle-shaped wand and apply it to the lashes, then use the comb to brush product from the root to the tip. Finally, use wiggling motions to give the lashes a flattering push-up effect.

    Tilbury Tip: If you’d like to wear an understated eye makeup look on your beach day, try sweeping your perfect shade of Beautiful Skin Sun-Kissed Glow Bronzer through the crease and along the lower lashline to subtly accentuate the look of your eyes.

    Shop Pillow Talk Push Up Lashes!

  5. A lip oil in a white coloured tube with reflective geometric patterns on it in silver colour and a rose-gold-coloured lid.

    Step 5: Moisture + Shine Lip Oil

    To complete your daytime beach makeup look, apply a nourishing lip oil that helps your lips to feel hydrated while adding pout-enhancing shine. I like to give the lips a summery kiss of colour by dabbing my Beach Sticks onto the centre and blotting with my finger, then rolling Charlotte’s Magic Lip Oil Crystal Elixir over the top to create a moisturised, juicy-looking glow. This magical lip oil feels comfortable and beautifully hydrating on the lips and is perfect for conditioning dry lips.

    Shop Charlotte’s Magic Lip Oil Crystal Elixir

How To Create an Evening Beach Makeup Look

  1. Eyes to Mesmerise cream eyeshadow pot in Star Gold, a warm golden amber shade

    Step 1: Elegant Cream Eyeshadow

    Take your beach makeup look from the beach to the bar by adding a twinkling cream eyeshadow to your lids. I created my Eyes to Mesmerise cream eyeshadows as fuss-free pots of beautifying shimmer that accessorise your eye area! They’re perfect for giving your eye makeup some extra star power as the sun goes down, gliding on and blending out to accentuate the natural glimmer of your eyes on a balmy beach night. The long-wearing formula is infused with vitamin E to feel hydrating on the eyelids which is just what you need after a day at the beach. Use your finger or my Eye Blender Brush to apply your favourite shade of cream eyeshadow and get glowing eye makeup in seconds.

    Shop Eyes to Mesmerise

  2. An open eyeliner pencil in a soft dark brown colour with its cap next to it.

    Step 2: Eye-Defining Eyeliner and Mascara

    To define the look of your eyes into the evening, reach for an eyeliner and mascara duo that enhances the look of your lashline. Adding a subtle feline flick helps your eyes to look sultry, and topping up your mascara will amplify the captivating, cat-eye effect you’ve created. To get the look, choose The Classic eyeliner to create a soft and blendable winged eyeliner to create a flattering feline flick, and Pillow Talk Push Up Lashes! to add lashings and lashings of jet-black, eye-enhancing mascara.

    Shop The Classic

    Shop Pillow Talk Push Up Lashes!

  3. Charlotte's Kissing Lipstick in Pillow Talk Intense, a moisturising, deep berry-brown shade

    Step 3: Sumptuous, Satin Lips

    Beach makeup calls for glowing lip gloss and moisturising, satin lipstick to give your pout a hydrated, plump-effect coat of colour. Before you apply a nourishing lip colour, define the look of your lips with lip liner by outlining the natural shape of your lips to make them appear fuller and contoured. Then, apply a satin-finish lipstick like my K.I.S.S.I.N.G formula for comfortable, flattering lip colour in one swipe. Finally, apply a gorgeous gloss like Collagen Lip Bath to give lips a magical, mirror-shine finish.

    Shop all lips

  4. Beach Sticks easy cream blush stick in Formentera, a bronzed red-brown

    Step 4: Beach-Blushed Cheeks

    Beach Sticks can effortlessly take your makeup look from day to night! During the day, these cream blush sticks glide onto the cheekbones for a quick and easy summer glow, and when sunset comes around, they can be built up to give your makeup a glowing, sun-blushed look. Swipe Beach Sticks onto the apples of your cheeks and the bridge of your nose to take your beautiful, beach glow into the evening.

    Shop Beach Sticks

  5. Supermodel Body is Charlotte's body highlighter for shimmering supermodel skin

    Step 5: Beach Body Glow

    Whether you’re eating dinner along the water or sipping sangria at a beachside bar, you’ll want your body to have the same beachy, sun-kissed glow as your face! Applying body highlighter to the arms, legs and chest is a beautiful way to tie your beach makeup look together as it gives your skin an all-over beach glow. Supermodel Body is my runway-inspired body shimmer; it rolls effortlessly onto the body to deliver a silky, luminous finish that feels hydrating and perfectly mirrors the gorgeous glow that you’ve created with your beach makeup.

    Shop Supermodel Body

    Discover the Body Makeup Guide

  6. Airbrush Flawless Setting Spray is Charlotte's weightless, makeup-fixing mist that lets you party all night and stay all day

    Step 6: Long-Lasting Setting Spray

    Make your beach makeup look last all night by applying a high-performance setting spray that helps fix makeup into place. Once you’ve dialled up your daytime beach makeup and you’re ready for a sensational summer night, spritz Airbrush Flawless Setting Spray onto your face to lock in your beach makeup look. This airbrush-effect setting spray helps set makeup into place for up to 16 hours, so you can go from the beach to the bar and beyond while your makeup stays perfectly in place!

    Shop Airbrush Flawless Setting Spray