HOW TO APPLY EYESHADOW

Discover how to apply eyeshadow in 4 simple steps with Charlotte’s easy, expert makeup tutorial!

From a dreamy daytime wash of color to a bold, sparkling smokey eye, eyeshadow can be worn in many MAGIC ways for every occasion, but how should it be applied? Whether you’re a beauty beginner or makeup maven, eyeshadow isn’t always the easiest to apply, but with Charlotte’s easy 4 step makeup tutorial, you can discover how to apply eyeshadow like a pro!

How to Apply Eyeshadow

CHARLOTTE’S EASY-TO-USE LUXURY PALETTES

When creating her Luxury Palettes, Charlotte wanted to decode eyeshadow application to make it easy to EVERYONE!

Each with 4 expertly curated, color-coded powder shades, Charlotte’s Luxury Palettes are easy-to-choose and easy-to-use as they follow Charlotte’s simple PRIME, ENHANCE, SMOKE, POP application method!

From the golden green hues of The Rebel and iconic nude-pink shades of Pillow Talk to the bronze and copper tones of The Bella Sofia and sparkling silver shades of The Rock Chick, Charlotte has a Luxury Palette for every mood, every occasion and EVERYONE!

After choosing your MAGIC shade for the day, date or disco, discover how to apply eyeshadow with Charlotte’s simple PRIME, ENHANCE, SMOKE, POP method…

How to Apply Eyeshadow - Luxury Palettes

HOW TO APPLY EYESHADOW

  1. 4x3 Bella Sofia Prime Swatch

    MAGIC STEP 1: PRIME

    Always begin by applying the lightest eyeshadow all over your eyelid!

    With your Luxury Palette, apply the top left PRIME shade all over the entire eyelid using the Eye Blender Brush. This is the lightest shade in your eyeshadow palette that will create a soft, even base before the other shades are layered and blended on top.

    Begin with a small amount and build up to your desired finish. The fluffy blender brush will help to effortlessly and evenly blend the shadow without harsh lines; the brush does the work for you, darling!

    Tilbury Tip: To make your eyes look more open and brighter, you can also apply the PRIME shade to the inner corners of your eyes using the Eye Smudger Brush.

  2. 4x3 Bella Sofia Enhance Swatch

    MAGIC STEP 2: ENHANCE

    Next add some definition by applying the top right ENHANCE shade. Like its name, this shade helps to enhance the look of your eyes by adding a touch of depth and definition in a hue that complements your PRIME shade that you just applied.

    Apply the ENHANCE shade to the outer half of your eyelid, blending it up and out into the crease of your eye. Then, using the Eye Smudger Brush, run the shade along the outer upper and lower lash-lines.

    This Eye Smudger Brush has shorter, densely packed bristles for more precise application, giving you more control!

    Tilbury Tip: If you’re creating a daytime look, you could stop here and apply lashings and lashings of mascara to complete your eye makeup look! However, if you’re creating an evening look, or just want to dial it up with some extra smokiness and sparkle, continue with steps 3 & 4!

  3. 4x3 Bella Sofia Smoke Swatch

    MAGIC STEP 3: SMOKE

    The bottom-right SMOKE shade in your Luxury Palette is likely to be the deepest shade of the 4 and in a velvet matte formula. This makes it perfect for adding extra definition and smokiness!

    To dial up your look to take you from day to date or disco, apply the SMOKE shade using the Eye Smudger Brush on top of where you applied the ENHANCE shade, paying extra attention to the crease and lash lines. Layer and build up the pigment until you have your desired level of smokiness!

    Tilbury Tip: Keep a clean Eye Blender Brush nearby and BLEND, BLEND, BLEND the edges as you go for a seamless-looking finish with no harsh lines!

  4. 4x3 Bella Sofia Pop Swatch

    MAGIC STEP 4: POP

    Finally, complete your eyeshadow look with the bottom left sparkling POP shade! This shade has multi-reflecting pearls and is best applied with your fingertips for magic pigment pay-off and glamourous SPARKLE; simply press the shade onto the centre of your eyelid to add a veil of sparkling makeup magic to your look!

    Shop Luxury Palettes

WHAT ABOUT CHARLOTTE’S OTHER EYESHADOWS?

While Charlotte’s Luxury Palette’s were the first eyeshadows she created and they remain ICONIC, her eye-enhancing eyeshadow wardrobe doesn’t stop there!

6 and 12 shade eyeshadow palettes, plus cream and eyeshadow pencils are also part of Charlotte’s MAGIC collection, and these are just as easy to apply, darling! Discover how to apply them with Charlotte’s tips and tricks below!


6-SHADE EASY EYE PALETTES

These 6-shade Easy Eye Palettes are just as easy to use as Charlotte’s Luxury Palettes!

The Super Nudes Easy Eye Palette features 2 PRIME, 2 ENHANCE and 2 SMOKE shades to create either a warm or cool-toned neutral smokey eye! Use the warm-toned left half of the palette, or cool-toned right half of the palette in the same way as you applied your PRIME, ENHANCE and SMOKE shades in your Luxury Palette to create your desired magic matte smokey eye!

12-SHADE INSTANT EYE PALETTE

Charlotte’s magic Instant Eye Palettes feature 12 dreamy shades to create 4 GLOWING eye looks! Magically displayed into 4 sets of PRIME, ENHANCE and SMOKE combinations and labelled with the name of the look, follow the same system as the Luxury Palette tutorial above to create your chosen gaze!

From the sparkling pink, soft brown and peach looks in the Pillow Talk Instant Eye Palette, to the dreamy metallic champagne, green and berry toned looks from Smokey Eyes are Forever, the eye makeup MAGIC possibilities are endless with Charlotte’s easy-to-use Instant Eye Palettes!

EYES TO MESMERISE CREAM EYESHADOW

If you favour a cream eyeshadow formula, discover Eyes to Mesmerise! These are Charlotte’s secret to quick and easy, multi-dimensional makeup MAGIC in minutes!

With a magic shade line-up that includes gold, bronze, rose gold, russet red, pink and copper tones, choose your shade and simply glide onto your lid with your fingertips or Eye Blender Brush for an effortless 5-minute eyeshadow look!

Tilbury Tip: You can also use the Eye Smudger Brush to apply the cream eyeshadow along your lower lash liner for extra definition!

COLOUR CHAMELEON EYESHADOW PENCILS

Colour Chameleon are Charlotte’s easy-to-use eyeshadow pencils!

To use, simply apply directly onto your eyelid, either all over for a wash of colour or along the lash line to use as an eyeliner! Then, use the Eye Blender Brush to soften and blend the edges for a seamless, smokey finish that lasts all day and night!

4x3 colour chameleon amethyst aphrodisiac

BOOK A 1-2-1 VIRTUAL CONSULTATION WITH A BEAUTY EXPERT!

For more makeup tips and tricks, book a 1-2-1 Ask Anything virtual makeup consultation! During this 15-minute FREE virtual makeup lesson, you can ask your trained-by-Charlotte artist any specific questions you have about applying eyeshadow, or anything else beauty-related!

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