cookies policy

Cookies Policy

Last Updated: July 2026

This Cookie Policy explains how Charlotte Tilbury uses cookies and similar technologies on our websites, mobile applications and other digital platforms (together our "Platforms"). It explains what cookies are, why we use them and how you can manage your preferences.

For information about who we are, the Charlotte Tilbury companies responsible for processing your personal data, how to contact us, and how we process your personal data more generally, please see our Privacy Policy.

WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit our Platforms. We also use similar technologies, such as pixels, SDKs, local storage and similar tracking technologies, to recognise your browser or device, remember your preferences, understand how our Platforms are used and improve your experience.

We may use tracking technologies in marketing emails, where permitted and subject to your choices, to understand whether emails have been opened or interacted with, measure campaign performance and personalise the content, timing and frequency of communications. Where required, we will obtain your consent before using these technologies. You can manage your choices through the methods described when you subscribe or in our communications. Your email application may also allow you to block external images.

Throughout this Policy, the term "cookies" includes both cookies and similar technologies.

WHY DO WE USE COOKIES?

We use cookies on our Platforms to:

• operate and secure our Platforms;
• remember your preferences and settings;
• improve the functionality and performance of our Platforms;
• personalise your experience of the Platforms;
• understand how visitors use our Platforms;
• measure the effectiveness of our marketing campaigns, including conversion measurement, attribution and reporting; and
• where you have given your consent, personalise content, marketing and advertising.

Some cookies are set by Charlotte Tilbury, while others are placed by trusted third-party providers that support our Platforms and services.

We use the following categories of cookies:

• Strictly Necessary – required for our Platforms to function securely and provide core services, including purchases, payments, fraud prevention, security and remembering your cookie preference
• Functional – remember your preferences and enable enhanced features, such as videos and region selection.
• Performance/Analytics – help us understand how our Platforms are used so we can improve performance, user experience and website functionality.
• Targeting/Advertising – Used (with your consent) to deliver relevant advertising, personalise marketing, measure campaign effectiveness and understand interactions with our advertising across different platforms.

managing your cookie preferences

Some cookies are strictly necessary to enable our Platforms to operate and cannot be switched off.

When you first visit our Platforms, you will be asked whether you wish to accept or reject optional cookies.

You can change your preferences at any time by selecting Manage Cookie Settings, which is available on our Platforms.

You can also manage cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our Platforms.

Our Platforms do not currently respond to browser "Do Not Track" signals. Where required by applicable law, we recognise and process legally valid opt-out preference signals, such as Global Privacy Control.

For more information about how we process personal data collected through cookies, including your privacy rights, please see our Privacy Policy.

Cookies used on our platforms

The following table sets out the principal cookies used on our Platforms. As our Platforms evolve, the providers we use may change from time to time.

The providers listed below may use one or more cookies or similar technologies depending on the services you use and the choices you make through our Cookie Settings. Our Platforms may also use content delivery, hosting and security technologies that are necessary to deliver our services securely. These technologies may set, or access cookies or similar technologies where required for their operation.

STRICTLY NECESSARY COOKIES

Providers	Purpose
Charlotte Tilbury	Enables core Platform functionality including but not limited to: security, language preferences and purchases.
Klarna/ AfterPay	Enables payment services.
Lunio	Prevents advertising fraud.
OneTrust	Manages cookie preferences and consent choices.
Stripe	Processes payments and subscriptions
Zendesk	Support Customer Care functionality.

FUNCTIONAL COOKIES

Providers	Purpose
Optimizely	Test website improvements and user experience.
Behavioural Data Platform	Personalise website experience and remember customer preferences.
GetFeedback Typeform	Collects customer feedback and remembers completed surveys.
YouTube	Enables embedded video content.
Zendesk	Enables live chat and Beauty Expert support where available.

PERFORMANCE COOKIES

These cookies help us understand how visitors use our Platforms and measure the performance of our services so that we can improve user experience.

Providers	Purpose
Adalyser	Measure TV advertising effectiveness.
Algolia	Measure search performance and customer search behaviour.
Appsflyer	Measure app marketing campaign performance
AWS	Hosts our Platforms and monitors reliability and performance.
Bazaarvoice	Enables product reviews and measures engagement.
Behavioural Data Platform	Measure platform performance and personalisation.
Braze	Supports email marketing and campaign measurement.
Curalate	Support user generated content and imagery.
Duel/Traackr	Measure influencer and advocacy activity.
Movable Ink	Personalise email content and measure engagement.
Glassbox	Identifies usability issues and improves customer journeys.
Firebase	Measure app performance and usage.
Google Analytics	Measures website performance and visitor behaviour. Additional features are only enabled when Targeting/Advertising Cookies are enabled.

TARGETING/ADVERTISING COOKIES

These cookies help us show you relevant advertisements, limit how often you see them, measure the effectiveness of our marketing campaigns, understand whether advertising results in actions such as website visits or purchases (conversion measurement), and improve our advertising performance.

Where you have consented to Targeting & Advertising cookies, we may securely share pseudonymised identifiers (for example, hashed email addresses, cookie identifiers and other online identifiers) and information about actions taken on our Platforms (such as page views, purchases or other conversions) with advertising partners to measure campaign performance, support conversion attribution, provide reporting and analytics, create similar audiences and improve the effectiveness of our advertising.

Depending on the service and processing activity, these partners may act as our processors, independent controllers or joint controllers. Further information is available in our Privacy Policy and the relevant partner’s privacy notice.

• Facebook Privacy policy here
• Google Privacy policy here
• Instagram Privacy policy here
• TikTok Privacy policy here
• Snapchat Privacy policy here
• Bing Privacy policy here
• Pinterest Privacy policy here
• X Twitter Privacy policy here
• Open AI Privacy policy here

Providers	Purpose
Amazon Ads	Measures and optimises Amazon advertising campaigns.
Attentive	Supports SMS marketing and campaign measurement.
Bing Ads	Measures Microsoft advertising campaigns.
Cision	Measure advertising and audience creation.
Criteo	Delivers personalised display advertising.
Google Ads	Measures advertising across Google’s platforms.
Horizon Next	Measures direct response advertising.
Intelligent Reach	Supports product advertising across retail platforms.
Kelkoo	Measures product search performance.
Meta	Measures Facebook and Instagram advertising performance and supports audience creation.
Narrativ	Supports advocacy marketing.
Open AI	Measures Open AI advertising campaigns.
Partnerize	Measures affiliate marketing activity.
Pinterest	Measures Pinterest advertising campaigns.
Podsights	Measures podcast advertising effectiveness.
Reddit	Measures Reddit advertising campaigns.
Sizmek	Measures display advertising campaigns.
Snapchat	Measures Snapchat advertising campaigns.
TikTok	Measures TikTok advertising performance.
TTD	Supports programmatic advertising and campaign measurement.
Verizon	Supports display advertising and attribution.
Yext	Measures Store Locator performance and conversions.
Mention Me	Supports referral marketing.

Cookie Retention

Some cookies are deleted when you close your browser (session cookies), while others remain on your device until they expire or are deleted (persistent cookies). Charlotte Tilbury first-party cookies are generally retained for no longer than 12 months.

Retention periods vary depending on the purpose of the technology and our configuration of the relevant service. Details of applicable durations are available through Manage Cookie Settings. We periodically review these periods to ensure they remain proportionate.

UPDATES TO THIS POLICY

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this Policy.

CONTACT US

If you have any questions about this Cookie Policy or how we use cookies, please contact us at dpo@charlottetilbury.com