Lipstick Ideas for National Lipstick Day 2025

To celebrate National Lipstick Day 2024, color your lips with confidence with my empowering, beautifying, era-defining lipstick colors that suit everyone, everywhere!

This National Lipstick Day, I encourage EVERYONE, EVERYWHERE to discover their perfect lipstick shade to colour their lips with CONFIDENCE!

National Lipstick Day 2025

Darlings, lipstick is instant beauty confidence + happiness in a tube! There's a lipstick shade for everyone in my legendary lipstick lineup whether you love my ultra-smooth, satin-shine K.I.S.S.I.N.G lipsticks or the smoothing and blurring magic matte finish of Matte Revolution!

I am obsessed with lip colour and colour theory, darlings. I love creating and perfecting new lipstick shades and my ambition is to make each of my shades look wearable and beautifying on all lips - no matter their tone, age or shape!

In my award-winning lipstick collection, discover nude lipsticks that are super-flattering and flexible across skin tones to create the perfect nude lip; pink lipsticks that give lips a soft pop of pink; red lipsticks that exude classic Hollywood glamour, and so much more!

Darlings, your new lipstick love for National Lipstick Day is waiting!

And don't forget to hydrate + prep your lips! Discover my Unreal Lips Healthy Glow Nectar Oils for plush, juicylicious lips!

When is National Lipstick Day 2025?

National Lipstick Day falls on July 29th every year. National Lipstick Day is like a love letter to lipstick and the effect it can have on us. A slick of lipstick doesn’t just change the way you look, darlings… It can change the way you feel and can change the world! When you’re feeling happy, or sad, or creative, or uninspired, lipstick gives you the ability to be expressive and transform into a version of you that feels beautiful, confident, and ready to conquer your world.

Discover Lipstick Ideas for National Lipstick Day 2025

  1. Icon Baby lip crop

    BABYDOLL LIPS

    Get the look: Lip Cheat + K.I.S.S.I.N.G Lipstick in Icon Baby

    My Icon Baby lip secrets are perfect for getting that soft, pouty, babydoll look this National Lipstick Day! Icon Baby is a warm rose shade that gives lips a natural-looking Hollywood effect. Line your lips with Icon Baby Lip Cheat to cheat the look of full lips, then swipe on Icon Baby Lipstick to give your pout sweet-as-can-be satin shine with subtle glimmer.

    Shop Icon Baby

  2. Wedding Belles lip crop

    BRIDAL LIPS

    Get the look: Lip Cheat in Pillow Talk Original and Matte Revolution Lipstick in Wedding Belles

    Dreaming of happily ever after, darling? Wedding Belles is my secret to getting the rose-petal pout of a blushing bride! This rosy-pink lipstick embodies the soft, feminine, romance glow of your wedding day, kissing lips with the blush tones of a beautiful bouquet! Say I do this National Lipstick Day, darlings... I hear Wedding Belles!

    Shop Look of Love Lip Kit

  3. Walk of No Shame lip crop

    CONFIDENT LIPS

    Get the look: Lip Cheat + Matte Revolution Lipstick in Walk of No Shame

    Walk of No Shame is my signature, confidence-boosting shade that's perfect for wearing with pride on National Lipstick Day! The pout-enhancing shade gives your lips an empowering coat of colour that looks rosy and romantic with a deep, berry-toned flourish. Experience the magic of my Walk of No Shame collection and colour your lips with CONFIDENCE!

    Shop Walk of No Shame collection

  4. Runway Royalty lip crop

    90S LIPS

    Get the look: Lip Cheat in Pillow Talk Original and K.I.S.S.I.N.G Lipstick in Runway Royalty

    Look and feel like Runway Royalty with my Super Nudes lipstick! Darlings, this is one of my all-time favourite lipstick shades... It's nudey, it's rosy, and it's perfectly balanced to give lips a perfect 90s-nude makeover without looking flat. Runway Royalty is certainly a SUPER NUDE, darlings... It looks fabulous on every skin tone and is a must-have in my handbag.

    Shop Super Nudes Lip Kit

  5. Sexy Sienna lip crop

    BEACH LIPS

    Get the look: Lip Cheat in Pink Venus and Matte Revolution Lipstick in Sexy Sienna

    Swipe on coral confidence with my Matte Revolution lipstick in Sexy Sienna! This vibrant shade pops on the lips, creating a golden-coral lip look that's destined for the beach. Sexy Sienna is a dream makeup match for glowing, sun-kissed skin and is perfect for making your lips pop on summer days and nights!

    Shop Matte Revolution Lip Kit

  6. Hollywood Vixen lip crop

    RED CARPET LIPS

    Get the look: Lip Cheat in Red Carpet Red and Matte Revolution Lipstick in Hollywood Vixen

    Paint on an Old Hollywood red carpet-inspired pout with Hollywood Vixen! This is a blue-toned ruby red lipstick that treats every occasion with the glitz and glamour of Hollywood's biggest nights. I always say, darlings, red lipstick is instant glamour! Swipe on this Hollywood Beauty Icon and become a Hollywood Vixen that leaves everyone eagerly asking... Who is that?

    Shop Hollywood Vixen

How Do You Want To Feel This National Lipstick Day?

Match your lipstick to your mood!

Shop all lipstick

  1. Lip close up wearing Ruby Blur liquid lipstick for National Lipstick Day

    Confident + Empowered

    Get the look: Lip Cheat in Kiss ‘N’ Tell + AIRbrush Flawless Lip Blur in Ruby Blur

    Red lipstick is instant glamour! To create a classic red lipstick look, take my Kiss ‘N’ Tell Lip Cheat and precisely outline and fill in your lips for an iconic, ruby-red base, then swipe on Ruby Blur to create a jewel-toned pout with a velvety, powder-matte finish that feels hydrating and long-lasting. Red lipstick is timeless, darlings! It’s my secret to feeling confident and empowered, anytime, anywhere!

    Shop AIRbrush Flawless Lip Kit

  2. Lip close up wearing Pillow Talk Lip Cheat and Hyaluronic Happikiss for National Lipstick Day

    Spontaneous + Adventurous

    Get the look: Lip Cheat + Hyaluronic Happikiss in Pillow Talk

    Do something spontaneous this National Lipstick Day! All you need is a kiss of Pillow Talk lip liner to softly define the look of your pout, followed by a slick of Hyaluronic Happikiss lipstick balm. The fondue-like formula hugs your lips to create a rich, glossy lipstick look that can tackle any adventure.

    Shop Hyaluronic Happikiss Lip Kit

  3. Lip close up wearing The Queen Matte Revolution Lipstick for National Lipstick Day

    Sassy + Bold

    Get the look: Lip Cheat in Savage Rose + Matte Revolution in The Queen

    Striking, statement-making lipstick shades are an age-old beauty trick that can make everyone feel like the boldest version of themselves. I created The Queen Lipstick as a jewel-toned fuchsia matte lipstick that delivers a head-turning flash of pink to the lips – it’s the perfect way to add power and personality to your makeup this National Lipstick Day.

    Shop Matte Revolution Lip Kit

  4. Lip close up wearing Yes Honey Kissing Lipstick for National Lipstick Day

    Cheeky + Playful

    Get the look: Lip Cheat in Foxy Brown + K.I.S.S.I.N.G in Yes Honey

    Feel cheeky and playful this National Lipstick Day with my Foxy Brown and Yes Honey lip liner and lipstick combination! Foxy Brown is a smooth, suede-brown lip liner that effortlessly contours the look of your lip shape, and Yes Honey is a hydrating satin lipstick with playful peach tones and satin shine.

    Shop K.I.S.S.I.N.G Lip Kit

  5. Lip close up wearing Pillow Talk Big Lip Plumpgasm plumping lip gloss for National Lipstick Day

    Flirtatious + Glowing

    Get the look: Lip Cheat + Pillow Talk Big Lip Plumpgasm in Pillow Talk

    For the plumpest, juiciest-looking lips this National Lipstick Day, choose Pillow Talk Big Lip Plumpgasm! This plump-effect lip gloss is inspired by my iconic Pillow Talk lip secrets and is designed to supersize, maximise, hydrate, and plump the look of your lips! It pairs beautifully with my Pillow Talk lip liners and is the secret to a flattering, flirtatious lip glow!

    Shop Plumpgasm Lip Kit

  6. Lip close up wearing Hot Lips Lipstick in Kim KW for National Lipstick Day

    Determined + Passionate

    Get the look: Lip Cheat in M.I. Kiss + Hot Lips in Kim KW

    Lipstick can make a statement of passion! This National Lipstick Day, glide on Lip Cheat in M.I. Kiss to give your pout a beautiful berry outline, then apply Kim KW Lipstick to the centre of your lips to create a magical ombré effect in sultry, soft pink.

    Shop Hot Lips Lip Kit

  7. Lip close up wearing Peachy Plump Collagen Lip Bath for National Lipstick Day

    Fun + Carefree

    Get the look: Lip Cheat in Hot Gossip + Collagen Lip Bath in Peachy Plump

    Glossy lips channel the carefree spirit of National Lipstick Day! I love to pair my Hot Gossip Lip Cheat and Peachy Plump Collagen Lip Bath; Hot Gossip is a tawny-rose that’s always the talk of the town, and Peachy Plump is the secret to giving lips a mirror-shine, peach-perfect finish!

    Shop Collagen Lip Bath Lip Kit

Discover more lipstick ideas for National Lipstick Day

Discover My Legendary Lipstick Lineup

  1. All eight shades of Charlotte's Airbrush Flawless Lip Blur liquid lipstick lined up

    AIRBRUSH FLAWLESS LIP BLUR: MOISTURE-MATTE LIQUID LIPSTICK

    It's not a lip filter, it's an Airbrush Flawless Lip Blur! These magically matte, deeply moisturising liquid lipsticks give the lips flawless-looking colour in just one swipe and have a comfort-matte finish that's beautifully blurring and perfect for wearing on National Lipstick Day!

    Whether you love to dab your liquid lipstick into the centre of your lips for a pouty, blurred effect or you love the look of dramatic, full-pigment liquid lipstick, there's a shade of this gorgeous matte-meets-moisture formula for you! Choose pinks, nudes, reds or berries to perfect the look of your pout and unlock the Airbrush Flawless feeling this National Lipstick Day!

    Shop Airbrush Flawless Lip Blur!

  2. Collage of lips close-ups of four models wearing matte lipsticks in shades of eggplant, nude pink, ruby red, and nude pink brown.

    MATTE REVOLUTION: HYDRATING MATTE LIPSTICK

    My Matte Revolution lipstick collection is full of famous, moisturising matte lipsticks! With 3D Glowing Pigments for lit-from-within lips; antioxidant Lipstick Tree & Orchid extract to help soften and condition your pout; and conditioning Vitamin E and Emollient Esters for a silky-soft texture that seamlessly glides onto your pout, Matte Revolution lipsticks are the secret to dreamy matte lips! Join the revolution, darling!

    Shop all matte lipstick

  3. A collection of satin lipsticks in gold-coloured tubes in shades of peach, magenta, coral, brown, red, and nude pink.

    K.I.S.S.I.N.G: LUMINOUS SATIN LIPSTICK

    For a moisturized pout with a satin shine finish, discover my K.I.S.S.I.N.G lipstick collection! Perfect for lipstick lovers who prefer a luminous pout with soft satin shine! K.I.S.S.I.N.G lipsticks are enriched with antioxidant Lipstick Tree extracts, light-diffusing pigments, and a blend of waxes - they feel beautifully moisturizing on the lips while making them pop and glow!

    Shop K.I.S.S.I.N.G

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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