How To Apply Foundation Flawlessly

Discover how to apply foundation flawlessly with Charlotte's wardrobe of complexion-perfecting foundations!

The tools, brushes and techniques used when applying your makeup play a big part in the final, flawless look!

Charlotte’s MAGIC range of makeup and skincare products are easy-to-choose and easy-to-use, including Charlotte’s wardrobe of foundations. With a formula, coverage, finish, and shade for everyone, unlock the secret to a flawless-looking finish for every look with Charlotte’s expert tutorial on how to apply foundation!


  1. Magic Cream and Magic Cream Light flatlay

    Magic Step 1: Moisturise with Magic

    Before applying your foundation, you should always moisturise your skin! After using your Charlotte's Magic Serum Elixir, apply one of Charlotte’s MAGIC moisturisers; the iconic, award-winning Charlotte’s Magic Cream, or the lighter-textured version, Charlotte’s Magic Cream Light. These moisturisers are enriched with magic matrixes of ingredients that flood your skin with moisture to perfectly prep your skin and create a canvas that looks plumper, smoother, brighter, and hydrated!

    Having this layer of hydration under your foundation can help it apply easier, last longer and look as flawless as possible!

    Tilbury Tip: Follow with SPF; Charlotte’s Invisible UV Flawless Primer provides SPF 50 plus pore smoothing and blurring effects for a perfected, protected canvas for your foundation!

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    Shop SPF50 Prime & Protect Skin Kit

  2. Magic Vanish colour corrector

    Magic Step 2: Colour Correct

    If you’re using colour corrector, you should apply this before your foundation. Some colour correctors are peach or red in colour to help colour correct and conceal redness, hyperpigmentation, and uneven skin tone, and so applying before your foundation means the formula can directly correct the look of your skin and then be covered by your foundation!

    Charlotte recommends her Magic Vanish colour correctors – discover why you need them and how to apply like a pro with this guide!

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  3. Introducing Charlotte's Beautiful Skin Foundation - Foundation Wardrobe Still Life 1x1


    Next, it’s time for foundation, but before applying, choose your foundation, tool, and technique.

    • If you’re opting for a light or medium coverage foundation, like [Light Wonder](/product/light-wonder-1-fair] (light coverage for a radiant-looking finish) or NEW! Charlotte’s Beautiful Skin Foundation (medium coverage for a healthy-looking glow), you can either use your hands or a makeup brush to apply.
    • A full-coverage foundation, like Airbrush Flawless Foundation, normally applies best with a brush, as it allows for the coverage to be applied evenly and without mess with a natural matte finish! However, if you’re using only a small amount of the full-coverage formula, you can use your fingertips for precision, followed by a brush to blend!

    Use your hands for a quick and easy coverage, allowing you to place the formula exactly where you want it. This technique is great for if you prefer to wear less product or want to build up coverage in specific areas. A brush is also a fabulous way to apply foundation; it’s mess-free and allows you to create an even-looking coverage on your complexion and effortlessly blend down your neck and into your hairline for a seamless looking, natural matte finish!

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    Discover more about Charlotte's foundations

  4. How to Apply Foundation - Step 4 Apply


    Using either your hands or a brush, apply your chosen foundation to your face, starting by placing the product in the centre of your face and blending outwards for a seamless, flawless looking finish!

    By starting with a small amount in the centre of your face, this allows you to ensure for easy application and blending, avoiding harsh lines and unblended product which may appear if you started on your forehead or jawline, for example.

  5. how to apply foundation - 15n BSF model after - step 5