Where To Apply Concealer for a Lift Effect

Discover where to apply concealer to create the illusion of a more sculpted-looking face and where to put concealer for a lift effect.

Darlings, do you often wonder 'where do you put concealer' when applying your makeup? Discover where to apply concealer and how to use concealer as SHAPEWEAR FOR YOUR FACE, using Charlotte’s magical methods to lift the look of your face and eyes!

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Where Do You Put Concealer?

Concealer placement for face lift effect

Where To Put Concealer for a Face Lift Effect

Discover how to use concealer to create a face lift effect by unlocking where to apply concealer to carve out angular shapes on the face. Charlotte’s lift effect method is all about precision, creating shapes that angle upwards and outwards to give the appearance of a more lifted facial structure.

Using NEW! Charlotte’s Beautiful Skin Radiant Concealer, follow the natural shape of your cheek to begin your face lift with concealer. Starting at the ear and moving downwards, use your concealer to trace underneath the hollows of the cheeks where you would apply your bronzer or cream contour. Take the product towards the mouth, then softly curve to follow the apples of the cheek to create an upward-facing angle towards the nose. This helps to accentuate the cheekbones with a more lifted look.

Then, apply your concealer underneath your bottom lip, following its natural shape and curving subtly upwards and outwards at either side towards the ears. This is to create an upturned shape that gives a lifted look to the jowls and mouth area.

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Where To Put Concealer for an Eye Lift Effect

Knowing where to apply concealer can transform your eye look, giving you a game-changing eye lift effect that creates an angular, brighter-looking finish.

First, apply your concealer underneath the inner corners of your eyes and down the sides of your nose. This will help to create the illusion of a more pinched look, highlighting the inner corners and focusing in on the most central parts of the face.

Then, apply your concealer to the outer corners of the eyes, following their natural shape and flicking upwards and outwards past the brows and towards the hairline in a winged shape. Just like a classic feline flick, this is how to use concealer to give the eyes a more lifted look!

Beautiful Skin Concealer eye lift effect placement

Contour with concealer placement

Where To Apply Concealer to Lift and Sculpt the look of your Jawline

Applying different shades of concealer along your jaw can make the contours of your cheeks and jawline POP!

Take a shade of Charlotte’s Beautiful Skin Radiant Concealer in a shade that’s 2 or 3 tones deeper than your skin tone, using it as a beautifully blendable cream contour. Drawing lines from the hollows of your cheeks to the top of your ear and across your jawline to your chin, you can create the illusion of a more sculpted-looking facial framework.

After applying a deeper shade of concealer as a cream contour, take a shade that’s lighter than your perfect match and apply between your cheek and jaw contour to highlight the lower portion of your face. By giving this area an illuminated effect, you are simultaneously bringing the look of your jawline forwards and reinforcing your contouring, playing with the light to create a more lifted and sculpted-looking jawline.

Discover how to cream contour with concealer

Find Out Where to Apply Concealer using Charlotte’s AR Tutorial

Discover where to apply concealer using Charlotte’s innovative AR Tutorial! Using augmented reality that’s powered by AI, this try on tool is designed to show you where to put concealer for your own face. Using your camera, the tool analyses your facial structure and determines how to use concealer to create a PERFECTLY SCULPTED look that LIFTS the look of your face!

Discover Charlotte’s AR Tutorial and try on your concealer virtually!

Darlings, makeup has the magical power to change the look of your face, and concealer is one of the most transformative parts of the process! Not only does it help to cover dark circles and disguise blemishes, it can also create a DRAMATIC LIFT EFFECT like SHAPEWEAR for the eyes and face! Shop Charlotte’s Beautiful Skin Radiant Concealer

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.