When to Use Toner in Your Routine

Discover when to use toner in your skincare routine, whether you should use it both day and night, and more.

Darlings, your skincare ritual isn’t complete without a high-performance toner! Discover Charlotte’s NEW! GLOW TONER and learn everything you need to know about how to incorporate this new resurfacing, hydrating, and pore-refining skincare secret into your daily routine!

Inspired by the brightening, pore-refining effects of an acid toner and the skin-cushioning hydration of an essence, the NEW! miracle acid-free toner gently resurfaces and preps skin for the rest of your routine, helping to supercharge the results!

This daily radiant glow solution features a magical medley of science-backed ingredients, such as balancing and soothing effect Niacinamide, skin-texture hero Poretight, super-resurfacer Peptide Royalepigen P5, clarifying EXFOLACTIVE™, and hydration powerhouse sodium hyaluronate. The formula gently turns over your dead skin cells and reveal the fresh, healthy cells underneath, reduce the appearance of pores, and cocoon the complexion with a smoothing, plump-effect, gorgeously gleaming glow!

When to Use Toner - Skincare Guide

When to Use Toner - Day or Night?

Use Glow Toner in both your morning and evening skincare routines!

When to Use Toner in Your Morning Skincare Routine

Use toner directly after cleansing your skin!

  1. Model wearing step 1 of the goddess cleansing ritual


    First, use Goddess Cleansing Ritual, Charlotte’s award-winning, hydrating, deep cleansing, supercharged citrus oil and purifying bamboo charcoal dual cleanser for a fresh, radiant-looking complexion.

  2. Fair-tone brunette model with glowy, luminous skin, applying glowy toner with a cotton pad.


    After you rinse, pat dry with a towel, then while your skin is still slightly damp (and hence more absorbent), swipe on Glow Toner to further deep-clean pores and slough off excess dead skin cells, revealing a beautiful, gleaming glow!

  3. A deep-tone model with brown eyes wearing subtle eye makeup and applying a luminous face serum on her face with a gold-coloured dropper.


    Leave the Glow Toner on to absorb into skin, then apply Charlotte’s Magic Serum Crystal Elixir. This serum is the next step in your routine, as it’s highly concentrated with a magic matrix of ingredients, like REPLEXIUM™ for younger-looking skin, Golden Vitamin C for a brighter-looking complexion, and hydration powerhouse Polyglutamic Acid, a supercharged skincare ingredient that’s over 4X more hydrating than Hyaluronic Acid! Apply 6-8 drops of this hydrating, lightweight face serum to awaken your skin’s potential!

  4. Fair-tone model with glowy, flawless, mature skin, and holding a closed jar of pearly-white face cream with a gold-coloured lid.


    Next, moisturize your skin with Charlotte's Magic Cream to lock in the moisture and the potency of all the supercharged ingredients in your toner and serum! Charlotte’s Magic Cream features the ‘magic 8’ of skincare ingredients, including BioNymph Peptide, Hyaluronic Acid and Vitamins C & E, to flood your complexion with moisture and transform the appearance of tired, dull skin for a glowing, dewy, plumper looking canvas! Massage this rich, luxurious moisturiser into your skin using upward and outward sweeping motions for MAGIC skin

  5. Deep-tone brunette model wearing a smoothing primer with a satin-finish with an illusion of a shield over her face to depict protection from UV rays.


    The last step in your morning routine with toner is Invisible UV Flawless Poreless Primer to simultaneously smooth and prime skin for makeup, and protect skin from environmental aggressors, including sun damage. This research-powered SPF primer is infused with Hyaluronic Acid, 100% pollution defense and SPF 50 PA++++ to protect, hydrate and perfectly prime your skin! The weightless, satin-smooth texture glides on and instantly absorbs into your skin with an invisible finish!

When to Use Toner in Your Night-Time Skincare Routine

In the evening, use Glow Toner right after cleansing just like you do in the morning. If you wish to use an exfoliator, use the exfoliator (Charlotte recommends her Super Radiance Resurfacing Facial!) after cleansing and before toner. Then, follow with the Charlotte’s Magic Serum Crystal Elixir.

At night, follow your cleanser, toner, and serum with Magic Night Cream, Charlotte’s instant beauty sleep in a cream elixir! Magic Night Cream works hour by hour as you sleep, feeding your skin with supercharged ingredients for a youthful-looking, glowing, hydrated complexion by morning! The rich, plumping-effect formula includes Plant Derived Stem Cells, Vitamin E, Co-Enzyme Q10 and Retinol to transform the look of your skin while you sleep.

The last step in your night routine is to apply Collagen Superfusion Facial Oil, your superpower for glowing, healthier-looking skin! Enriched with a next-generation collagen matrix, powerhouse plant extracts, vitamins, superfood seed oils and soothing essential oils, this sumptuous face oil nourishes, moisturises, smooths, evens and hydrates so your skin stays moisturised all night long—and wake up with a spa-like radiance!

Magic Night Cream Open Lid


No, do not use toner after night cream. As a general rule of thumb, skin care should be applied from thinnest to thicket consistency. If you swipe on toner, which has a liquidy texture, after night cream, which is richer and thicker, you’re likely to wipe off the your freshly applied night cream!


Use toner, daily - every day and every night!


No, you should not wash off toner. If you wash off toner, you will be removing the magical formula and not see any benefits. Apply your toner onto cleansed skin let it works its magic!

Now that you know all about how to use Charlotte’s NEW! Glow Toner, discover your daily resurfacing ritual for your best ever glow today and tomorrow!

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.