Brown-coloured banner with a white-coloured illustration of a jumping bunny and text on the banner, 'cruelty-free international. Charlotte Tilbury beauty is officially leaping bunny approved by cruelty-free international!'

Charlotte Tilbury Beauty is proud to announce that it is now Leaping Bunny approved by Cruelty Free International. Cruelty Free International’s Leaping Bunny Programme is the internationally recognisable gold standard in cruelty free beauty and is awarded to brands who meet rigorous globally-applied criteria. Charlotte Tilbury Beauty has maintained a cruelty free commitment since its launch in 2013, and the Leaping Bunny approval now provides an official confirmation of its cruelty free status.

Charlotte Tilbury Beauty believes that EVERYONE, EVERYWHERE should have access to its empowering, confidence boosting range of research-powered skincare and makeup magic. Today’s Cruelty Free International Leaping Bunny approval underlines this core belief and allows Charlotte Tilbury Beauty to maintain its values and promise as it continues to expand globally.

The ability to be cruelty free in all global markets follows a close partnership with Cruelty Free International to assess and verify that every part of the Charlotte Tilbury Beauty’s global product development, supply chain and distribution complies with the stringent Leaping Bunny criteria. Charlotte Tilbury Beauty will continue to work closely Cruelty Free International as it grows its product ranges and offerings worldwide.

Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

“I am incredibly proud that we have achieved Cruelty Free International’s Leaping Bunny approval, a crucial industry benchmark for cruelty free beauty. Today marks a huge leap forward in our disruptive global expansion plan - with a strategic partner that supports our purpose, positive values and disruptive way of doing business! I believe that with the right makeup and skincare, we can build confidence and we can change the world - being cruelty free really is at the foundation of that!"

About Cruelty Free International:

Cruelty Free International is the leading organisation working to create a world where nobody wants or believes in the need to experiment on animals. As one of the world's longest standing and most respected animal protection organisations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.

About The Leaping Bunny Programme:

The Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products. This programme is the best assurance that a company has made a genuine commitment to help end animal testing. At Charlotte Tilbury Beauty, it was important to us that we meet the rigorous globally applied criteria which extend over and above laws governing animal testing and include ongoing independent audits as we are committed to maintaining our cruelty free status. Companies like us that meet these required standards are able to proudly display the Cruelty Free International Leaping Bunny logo.

Demetra Pinsent, CEO of Charlotte Tilbury Beauty

“At Charlotte Tilbury Beauty we hold ourselves to finding innovative ways, in keeping with our company values, of sharing our brand, products and services with customers around the world.  Our partnership with Leaping Bunny is an important milestone both for us and for our customers and we are incredibly proud to be officially recognised as cruelty free. As we continue to expand globally, we are making significant investments in our global and local supply chains to ensure we remain cruelty free - and able to give Charlotte Tilbury customers around the world access to the same brand magic and beauty they trust and love.”

Michelle Thew, CEO of Cruelty Free International

“I am thrilled to be partnering with Charlotte Tilbury Beauty and bringing great cruelty free choices to consumers everywhere. For a company this size, Leaping Bunny approval is a huge undertaking and shows just how serious the brand is about being cruelty free and ending the suffering of animals for cosmetics. This demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”



Cruelty Free International is an organisation that works to end animal experiments worldwide, champion better science and cruelty free living. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers, and brands like us, to make a positive difference for animals.