The Correct Skincare Routine Order for Skincare Products

It’s important to apply your skincare routine in the correct order of skincare products to reap all the benefits. Discover the perfect skincare routine order for night and day in this guide.

Have you ever wondered what the correct order of skincare products is? Charlotte’s research-powered skincare routine is the secret to MAGIC SKIN, and for best results, they should be applied in the right skincare routine order.

Discover the correct order of skincare products for night and day to unlock your best skin yet with this helpful guide, then discover the correct makeup routine order here!

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3 MAGIC TRICKS for your Correct Skincare Routine Order

Before discovering your PERFECT order of skincare products for morning and night, it’s important to keep the following tips in mind…

  • MAGIC TRICK 1: Determine your skin type. By discovering whether your skin is OILY, DRY, COMBINATION or NORMAL, you can make sure you’re using the best products for your skin.
  • MAGIC TRICK 2: Always follow the product instructions and apply the recommended amount to your skin. You can read all skincare tutorials here or find specific application techniques on each product page.
  • MAGIC TRICK 3: LISTEN to your skin. If it’s calling out for more moisture or fancies a breather from a certain product, take note and adjust your routine accordingly!

Tilbury Tip: For tailored-to-you 1-to-1 skincare advice with an expert, book a FREE 15-minute virtual consultation! Click here to learn more, darling!

The Correct Skincare Routine Order for Your Morning Routine

Darlings, after a night of beauty sleep, it’s important to NOURISH your skin for a MAGICAL day ahead. Hydration, moisturization, prep and priming are essential steps in your morning skin routine order. Here is a quick overview of the correct order of skincare products for the morning:

  1. Cleanser
  2. Clay mask (optional!)
  3. Toner or exfoliator
  4. Face serum
  5. Eye serum
  6. Lip oil
  7. Cryo mask (optional!)
  8. Moisturizer
  9. Primer


Night skincare routine order graphic

The Correct Skincare Routine Order for Night

Night-time is all about helping your skin to recover and repair! Your skin does this naturally as you sleep, but it’s important to give it a helping hand by applying the correct skincare order for night time using products that contain hyaluronic acid, lipids and proteins to nourish your skin overnight. Here is a quick overview of the correct order of skincare products to apply before bedtime:

  1. Makeup remover
  2. Cleanser
  3. Face mask (optional!)
  4. Toner or exfoliator
  5. Face serum
  6. Lip oil
  7. Eye cream
  8. Night cream
  9. Face oil

Charlotte’s Essential Skincare Products for Each Step in your Skincare Routine Order: Day and Night

  1. Cleanser is the first morning step and second evening step in Charlotte's correct order of skincare routine


    Charlotte’s supercharged face cleanser cleanses your skin of impurities and excess oil and removes any lingering makeup. NEW! Charlotte's Magic Hydration Revival Cleanser cleanses to the power of three, transforming from a comforting cream texture into a frothing foam into a silky milk that delivers a hydrating, deep cleanse. It bathes skin in a powerful lather that washes away makeup and leaves your complexion looking and feeling fresh faced with a magic skin glow.

    Shop Charlotte's Magic Hydration Revival Cleanser

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  2. Correct order of skincare routine steps: makeup remover


    Makeup remover is the first thing you apply at night. Charlotte’s NEW! Take It All Off makeup remover works on eyes, lashes and lips to remove long-wear makeup in just a SHAKE, SOAK and SWIPE!

    Shop makeup remover

    Discover the full tutorial on how to remove makeup

  3. Correct order of skincare routine steps: clay mask


    Charlotte’s Goddess Skin Clay Mask is a MIRACLE MAKER. This is a perfect pampering skincare icon if you have an extra 15 minutes in either your morning or evening routine. Apply using Charlotte’s WONDER WORKOUT massage technique and watch as it smooths and tightens your pores for hydrated skin that feels SOFT and SUPPLE.

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  4. Correct order of skincare routine steps: cryo mask


    Charlotte’s Cryo Recovery Mask uses cooling, acupressure beads for SCULPTURED contours, BRIGHTER-LOOKING eyes and a FLAWLESS-LOOKING complexion. You may want to skip this step if you prefer using a clay mask but if you have time, pamper yourself with both!

    Shop all face masks

  5. Correct order of skincare routine steps: toner


    Once your face is clean, a hydrating toner or exfoliator will perfectly rebalance your skin’s PH and resurface your complexion. Charlotte’s New! Glow Toner refines the look of pores for a radiant glow and baby-soft skin without the use of acids, while Charlotte’s Super Radiance Resurfacing Facial exfoliator contains 3 MAGIC hydroxy acids to unclog and purify the skin and reduce the appearance of wrinkles. If you’re using Super Radiance Resurfacing Facial for this step, be sure to wash off after 20 minutes (or less if you have sensitive skin!), while Glow Toner can be applied with a cotton pad or your hands, and doesn’t need to be washed off.

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    Shop exfoliator

    Discover more about exfoliating

  6. Correct order of skincare routine steps: face serum


    Suitable for all skin types, Charlotte’s Magic Serum Crystal Elixir will SUPERCHARGE your skin with the power of potent skincare ingredients. It provides an EXTRA dose of hydration and moisture to tighten and refine pores and reduce the appearance of wrinkles for a YOUTHFUL-LOOKING glow.

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    Discover more about serum

  7. Correct order of skincare routine steps: eye serum


    Containing CAFFEINE and ICEAWAKE™, Charlotte’s Cryo-Recovery Eye Serum creates a wide-awake appearance by smoothing and brightening the delicate skin around your eyes and reducing puffiness and the appearance of fine lines.

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  8. Correct order of skincare routine steps: eye cream


    Formulated with Daphne Stem Cell Extract to strengthen your skin’s barrier function, Magic Eye Rescue hydrates, smoothes and brightens the look of your eye area to reduce the appearance of puffiness and dark circles! It’s the secret to a smoother, brighter-looking, hydrated eye area!

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  9. Correct order of skincare routine steps: lip oil


    Charlotte’s Magic Lip Oil Crystal Elixir is the secret to nourished, hydrated, plumper-looking lips. Containing hydrating ingredients including hyaluronic acid, and plant extracts like Resurrection Leaf, it moisturises and boosts for a PERFECT-LOOKING POUT.

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  10. Correct order of skincare routine steps: moisturiser


    Charlotte never does makeup without her BACKSTAGE BEAUTY SECRET, the AWARD-WINNING Charlotte’s Magic Cream moisturizer! It’s essential to moisturize your skin to LOCK IN all that hydration for a GLOWING complexion and plump, smooth-looking canvas for makeup. Charlotte’s Magic Cream with bionymph peptide, vitamins C & E and hyaluronic acid leaves skin feeling soft, supple and GORGEOUS!

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  11. Correct order of skincare routine steps: night cream


    Charlotte’s Magic Night Cream contains an intense, rich formula with plant stem cells and time-released retinol to target dehydration overnight and LOCK IN MOISTURE! By morning, wake up to skin that looks and feels FIRMER and SMOOTHER! It's an unmissable step in your skincare order for night time.

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  12. Correct order of skincare routine steps: face oil


    Charlotte’s Collagen Superfusion Facial Oil perfectly finishes off your night-time beauty routine, leaving your skin feeling SOFT, SUPPLE and SUPERCHARGED. You can also use this product by day for extra HYDRATION and brightening with the power of nourishing essential oils, a next-generation collagen matrix and powerhouse plant extracts + vitamins!

    Tilbury Tip: For extra dry skin types, apply your face oil after your face serum instead to lock in extra moisture.

    Shop facial oil

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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