Breaking Beauty News! Charlotte Appears In Season 3 of America's Sweethearts: Dallas Cowboys Cheerleaders for a Magical Makeover Episode!

In the new season of America's Sweethearts: Dallas Cowboys Cheerleaders, Charlotte works her magic in the iconic makeover episode, unveiling a brand-new gameday beauty look for the 2025/2026 season.

Darlings, I am so thrilled to be celebrating the second year of Charlotte Tilbury Beauty’s partnership with the iconic Dallas Cowboys Cheerleaders – a team that represents confidence, strength, dedication and empowerment at the very highest level. They are athletes at the top of their game, known for their precision, passion and unparalleled excellence, and I have loved enhancing their official gameday beauty look for the new season with performance-driven beauty icons they can trust to work as hard as they do.

There are so many synergies between the Dallas Cowboys Cheerleaders and my brand. We share a commitment to confidence, endurance and excellence, and a belief in empowering women to pursue their biggest and boldest dreams. I always say you can ‘makeup your destiny’, and I am so excited to bring the magic of confidence to these incredible young women both on and off the field.

It was also such an unforgettable experience meeting the team in Dallas and playing a part in their inspiring journey, as seen in the new season of America’s Sweethearts: Dallas Cowboys Cheerleaders. I cannot wait for everyone to experience this exciting new chapter of our partnership!

Dallas Cowboys Cheerleaders Americas Sweethearts AIRbrush Flawless

Dallas Cowboys Cheerleaders Americas Sweethearts makeup look

“Rookie Makeover Day is always such a special milestone for our team, and having Charlotte Tilbury there to surprise the rookies made it even more unforgettable. Charlotte and her team bring an incredible level of artistry and energy, and her makeup is all about helping each of these young women feel like the best version of themselves. It’s such a powerful moment to watch them step into that transformation! We’re so excited for another season together emphasizing the confidence, strength and authenticity of the Dallas Cowboys Cheerleaders.”

Kelli Finglass, Sr. Director Dallas Cowboys Cheerleaders

Dallas Cowboys Cheerleaders America's Sweethearts

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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