Darlings, I am so thrilled to be celebrating the second year of Charlotte Tilbury Beauty’s partnership with the iconic Dallas Cowboys Cheerleaders – a team that represents confidence, strength, dedication and empowerment at the very highest level. They are athletes at the top of their game, known for their precision, passion and unparalleled excellence, and I have loved enhancing their official gameday beauty look for the new season with performance-driven beauty icons they can trust to work as hard as they do.
There are so many synergies between the Dallas Cowboys Cheerleaders and my brand. We share a commitment to confidence, endurance and excellence, and a belief in empowering women to pursue their biggest and boldest dreams. I always say you can ‘makeup your destiny’, and I am so excited to bring the magic of confidence to these incredible young women both on and off the field.
It was also such an unforgettable experience meeting the team in Dallas and playing a part in their inspiring journey, as seen in the new season of America’s Sweethearts: Dallas Cowboys Cheerleaders. I cannot wait for everyone to experience this exciting new chapter of our partnership!