4 Key Benefits of Face Serum
Adding a face serum to your skincare routine comes with a roster of skincare benefits. You can choose specialised serums to address your primary skin concern, such as a hyaluronic acid serum for boosted hydration or a vitamin C serum to help brighten the look of skin, or you can reach for a multi-magic formula like Charlotte’s Magic Serum Crystal Elixir that tackles several skin concerns with one supercharged formula.
Discover 4 common benefits of face serum, below:
1. Youth-boosting
Face serums can be used to reduce the signs of ageing by flooding the skin with youth-boosting ingredients. Massaging serums with ingredients that help hydrate, plump and smooth the look of your skin can reduce the appearance of fine lines and wrinkles while helping the complexion to look more youthful and lit from within. Charlotte’s Magic Serum Crystal Elixir is formulated with REPLEXIUM™, a potent, research-powered peptide compound that targets the appearance of wrinkles and helps skin to appear younger over time.
Learn more about REPLEXIUM™
2. Brightening
You can illuminate the look of your complexion by using a brightening face serum. If your skin looks tired and dull, using a brightening face serum can boost your natural radiance and light up the look of your face. Vitamin C is a common ingredient that’s used in serums for its brightening properties; I formulated Charlotte’s Magic Serum Crystal Elixir with Golden Vitamin C to give the skin gorgeous luminosity while helping to even the look of the complexion.
Dermatologist insight: "Charlotte’s Magic Serum Crystal Elixir contains a newly-developed form of Vitamin C which binds the ingredient to micro-particles of gold. The vitamin is stabilised and the supplier has shown that it absorbs into the skin with 100% efficiency and zero-waste, vs traditional vitamin C at 30% efficiency. Also supplemented with glutathione, an antioxidant which prevents the Vitamin C from degrading, the ingredient is preserved & potent in the formula whether it is on your skin or in the bottle."*
- Dr. Anjali Mahto, medically-trained Dermatologist and author of critically-acclaimed skin guide, The Skincare Bible
Discover more about Vitamin C in skincare
3. Hydrating
To douse your skin with healthy hydration, use a face serum that’s enriched with humectants like hyaluronic acid or polyglutamic acid. These powerhouse ingredients carry and retain moisture, hydrating the skin and helping it to stay magically moisturised for longer. I chose to formulate Charlotte’s Magic Serum Crystal Elixir with polyglutamic acid, as it is 4x as hydrating as hyaluronic acid; it’s perfect for flooding the complexion with moisture and leaving it feeling intensely hydrated.
Expert insight: “Charlotte’s Magic Serum Crystal Elixir contains Polyglutamic Acid which acts like a pure water drip being constantly fed into the skin. After using Charlotte’s Magic Serum Crystal Elixir my clients will touch their skin after 5-6 hours and still find it feeling plump, hydrated and soft to the touch. I personally have been amazed to find my skin still feels hydrated and dewy in the morning after using Magic Serum at night!”
- Georgia Louise Vassanelli, globally-Renowned Aesthetician and Founder of the GEORGIA LOUISE Brand of Skincare and Skincare Technology
Discover more about polyglutamic acid
4. Pore-refining
If you have an oily skin type or experience enlarged pores, you can use face serums with pore-refining active ingredients like niacinamide to help reduce the appearance of pores. By targeting pores with a high-performance face serum, you can minimise their appearance for poreless, clearer-looking skin.
Did you know? With Charlotte’s Magic Serum Crystal Elixir, 91%* of those taking part in clinical trials agreed pores appear tighter and more refined.
Discover how to minimise pores