HOW OFTEN SHOULD I MOISTURIZE? EVERYTHING YOU NEED TO KNOW ABOUT MOISTURIZING YOUR FACE

Moisturizing is a MUST-DO skincare step!

Moisturizing has a magical world of benefits, from hydrating your skin for the day ahead, to creating a brighter, plumper, smoother looking complexion and perfect canvas for makeup; it should never be skipped in your beauty routine!

Discover how often you should moisturize your face, how to do it for best results and more with my magical guide to moisturizing!

HOW OFTEN SHOULD I MOISTURIZE MY FACE?

You should moisturize your face EVERY DAY, every morning and evening! Moisturizing is a perfect way to pamper your skin before you start your day and before you go to sleep, as moisturizers are packed full of skin-loving ingredients that can hydrate, brighten, smooth, and plump the look of your skin with instant and long-term results!

WHY SHOULD YOU MOISTURIZE YOUR SKIN EVERY MORNING?

It’s important to moisturize your face every morning because your day moisturizer is designed to hydrate your skin after cleansing and prepare your skin for the day ahead, whether you’ll be applying makeup or going for a fresh-faced, natural-looking glow!

Most day creams also include protective ingredients like SPF and pollution defence, which can help prevent the appearance of signs of aging caused by external aggressors like UV rays, polluted air, and even blue light from digital devices and the sun!

Tilbury Tip: For magic morning moisturising, use Charlotte’s Magic Cream or Charlotte's Magic Water Cream!

WHY DO YOU NEED TO MOISTURIZE YOUR FACE AT NIGHT?

You should also moisturize your skin every night, but for different reasons! After a full day of your skin being exposed to elements of day-to-day life, moisturizing your skin in the evening will allow your skin to reap the benefits of the nourishing and moisturizing ingredients in your night cream.

Tilbury Tip: Charlotte’s Magic Night Cream is the PERFECT nourishing night cream for everyone, everywhere!

HOW TO CHOOSE THE BEST MOISTURIZER FOR YOUR SKIN TYPE

To discover the best moisturizer for your skin, it’s important to first identify your skin type and your skin wishes. For example, do you have dry skin and are looking for a hydrating moisturizer? Or maybe you have combination skin and would like a moisturizer to help reduce the appearance of fine lines and wrinkles. The moisturizer that's perfect for you will depend on your skin type and preferences; discover my magic moisturizers and choose the perfect formula for you!

Discover your skin type here

Charlotte's Magic Cream

My award-winning cream moisturizer with a rich texture that nourishes the skin.

Charlotte's Magic Cream is powered by a Magic 8 Matrix of skincare ingredients including hydrating hyaluronic acid, brightenining vitamin C and E, and smoothing bionymph peptide to create a silky-smooth, plump-looking complexion with a lit-from-within glow. It nourishes the skin with luxurious butters and oils, creating a dreamily soft canvas that makeup glides onto effortlessly. Applying Charlotte's Magic Cream hydrates the skin while helping it to look and feel firmer and visibly reduces the appearance of wrinkles.

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Charlotte's Magic Water Cream

A NEW! gel moisturizer that drenches like a water cream and revives like a magic cream.

Charlotte's Magic Water Cream is my NEW! skincare innovation. It's inspired by the legacy of Magic Cream, offering an ultra-lightweight gel formula that quenches thirsty, dehydrated skin. The silky gel formula is infused with Waterlock Fusion Technology that delivers 100-hour hydration with every application, niacinamide to refine the look of pores, and a smoothing-effect biopeptide complex that helps to improve the look of skin texture. Apply Charlotte's Magic Water Cream to flood the skin with moisture, reduce the appearance of redness and give the complexion a dewy-looking, fresh water glow.

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WHAT SHOULD I DO AFTER MOISTURIZING MY FACE?

After moisturizing your face in the morning, follow by applying SPF. Like moisturizer, you should wear SPF every day, even when it’s cloudy!

While many day creams have SPF in their formula already, the best way to protect your skin is to LAYER THE MAGIC and follow with a high-factor SPF like Charlotte’s Invisible UV Flawless Primer with SPF 50! This SPF not only provides essential protection from UV rays with SPF 50, but it also protects from modern pollution with CITYSTEM™, helps to reduce the appearance of fine lines and wrinkles over time with COLLALIFT™18, adds an extra layer of hydration with hyaluronic acid, and perfectly primes and preps your skin for a smooth-looking complexion!

Shop Invisible UV Flawless Primer!

HOW TO MOISTURIZE DEHYDRATED SKIN

Skin becomes dehydrated when it is experiencing water loss; to moisturize dehydrated skin, I recommend reaching for an intensely hydrating moisturizer that floods the skin with powerful hydrators. I created Charlotte's Magic Water Cream to drench thirsty skin to immediately revive its appearance. The gel-cream formula is enriched with supercharged Hyaluronic Mesh Technology to deliver heaps of hydration to the skin, giving it a glassy, fresh water glow and bathing it in magical moisture.

Learn more about Charlotte's Magic Water Cream

HOW TO MOISTURIZE YOUR FACE

To moisturize your face, first choose your MAGIC moisturizer from the ICONIC, award-winning Charlotte’s Magic Cream, or lighter-textured Magic Cream Light! Then apply using Charlotte’s 5-minute Tilbury Tap facial massage technique!...

For best results, follow Charlotte’s 5-minute Magic Massage to expertly absorb the product into the skin and finish with her Tilbury Tap facial technique!

1. COMPLEXION BOOST

Starting from the lower cheek, glide the product upwards and outwards towards the temple. Gently tap fingertips from the centre of the face across the cheeks in a pitter-patter motion to boost micro-circulation in seconds!

2. DEFINE CONTOURS

Smooth fingertips along the cheekbones.

3. DEFINE JAWLINE

Gently pinch either side of your chin and smooth along your jawline in one sweeping motion.

4. SMOOTH FURROWS

Starting in the centre of the forehead between the eyebrows, massage in circular motions out towards the temples. Gently pat the excess with your ring finger.

5. MASSAGE NECK AND DÉCOLLETAGE

Applying gentle pressure, massage along the décolletage and up to the neck in an upward lifting motion.

HOW TO MOISTURIZE DRY SKIN

If you have dry skin, Charlotte recommends LAYERING THE MAGIC and moisturizing with both Charlotte’s Magic Cream AND Charlotte's Magic Water Cream! Those with dry skin will benefit from a double layer of magic hydration; both supercharged, hydrating moisturizers work in unison to flood your skin with moisture without feeling heavy, sticky or greasy on your skin. The result? An intensely hydrated complexion that appears smoother, brighter, and plumper!

HOW TO MOISTURIZE YOUR UNDER-EYE AREA

Your delicate under eye area requires extra moisturization and care, due to the skin being thinner and more likely to show signs of ageing like fine lines and wrinkles and appear puffy with eye bags or discoloured with dark circles. To correctly moisturize your under-eye area, I recommend using Magic Eye Rescue eye cream with plant stem cell extracts, Time Released Retinol and brightening-effect ingredients like vitamin C!

Tilbury Tip: Apply using your ring finger as this is more likely to apply the least pressure to your delicate eye area! Gently apply and tap in until absorbed every morning and night.

HOW TO MOISTURIZE OVERNIGHT

Moisturizing at night is just as important as moisturizing in the morning! When moisturizing overnight, make sure you use a dedicated night cream like Charlotte’s Magic Night Cream, to ensure your skin is moisturized with the best nourishing overnight ingredients! Magic Night Cream is also a rich, balm-like elixir texture, so be sure to apply it about 20 minutes before you go to bed to allow the luxurious formula to absorb into your skin!