What is Deep Hydration?

What is deep hydration? Learn about this skincare trend and what ingredients in Charlotte's research-powered skincare products can give you deep hydration!

If you LOOK glowing, you FEEL glowing! And, darlings, it’s impossible to shine bright without deep hydration! Whether your skin is oily, dry, or anywhere in between, everyone needs lots of fabulous hydration—especially as we get older and wiser and more beautiful every day!

Since hydration naturally diminishes with age and due to external factors such as UV exposure, it’s important to continuously replenish your skin for a dewy, healthy-looking radiance. Charlotte relies on the science-backed, supercharged ingredients Hyaluronic Acid and Polyglutamic Acid to hydrate your complexion for hours upon hours.

Hyaluronic Acid

Hyaluronic acid is a research-powered superstar humectant (a substance that retains moisture), which means it helps keep skin hydrated for up to 24 hours! Hyaluronic acid, which is a natural substance found in skin, has the magical ability to hold a thousand times its own weight in water. However, as we age, the epidermis loses hyaluronic acid, which causes visible dryness and the manifestation of premature aging. When it’s applied topically on skin, it helps skin appear bouncier, plumped-up and youthfully healthy!

4x3 Hyaluronic Acid molecule SRRF

  1. Thick, pearly-white cream in an open glass jar with its rose-gold-coloured lid next to it.

    Magic Cream

    Charlotte never does makeup without her iconic backstage secret, Magic Cream! The magic dew in a jar, Magic Cream contains HYALURONIC ACID along with a magic matrix of supercharged skincare ingredients such as BIONYMPH PEPTIDE, a miracle peptide blend that helps to condition for smoother, plumper-looking skin, VITAMINS C & E to BRIGHTEN the look of your complexion and even the appearance of the skin tone, and CAMELLIA OIL to hydrate and nourish the skin for a dewy-looking complexion. This extraordinary formula works to flood your complexion with moisture and transform the appearance of tired, dull skin for a glowing, dewy, plumper-looking canvas!

    For even more protection, layer with Magic Cream Light, which was formulated to provide triple protection from visible & invisible pollution, UVA/UVB and blue light from digital screens! Perfect for applying before makeup to create a hydrated, plumper-looking canvas and on the go for a boost of hydration!

    Shop Charlotte's Magic Cream

  2. Three closed lip oils with gold-coloured lids in nude coral, poppy-red, and white-coloured tubes.

    Magic Lip Oil Crystal Elixir

    Charlotte’s backstage trick for luscious lips begins with exfoliation to slough off dead skin cells followed by her heavenly lip oil that acts as a lip conditioner by day and lip mask by night! Featuring HYALURONIC ACID in tandem with RESURRECTION LEAF and PLANT ADAPTOGEN EXTRACTS, this ultra-moisturizing oil conditions, comforts and softens the feel of the lips! Simply squeeze the tube and allow the oil to flow into the crystal roller ball, as it methodically massages the lips to distribute the magical ingredients. A perfect pout in a couple of swipes, it’s like a workout for your lips!

    Shop Magic Lip Oil Crystla Elixir

  3. A gold-bronze-coloured body highlighter wand with the CT logo printed in the middle in brown and gold.

    Supermodel Body

    HYALURONIC ACID isn’t just for your face—your body will love it, too! Infused in Charlotte’s groundbreaking Supermodel Body, HYALURONIC ACID helps create a glossy-skinned perfection in minutes, while a dreamy body shimmer gives you celebrity supermodel limbs! Massage down the center of your arms and legs to let it catch the light for a luminous glow – the secret to heavenly, sun-kissed skin!

    Shup Supermodel Body

Polyglutamic Acid

Polyglutamic Acid is another magical humectant—and it’s over four times more hydrating than Hyaluronic Acid! When applied on your skin, this magical ingredient forms a smooth, moisturizing veil and has been shown in studies to offer visible anti-aging benefits, replenish the skin, and reveal a complexion that looks more plump and smooth.

4x3 Polyglutamic Acid Molecule img SRRF

Magic Serum Crystal Elixir

To get the magic of hydration powerhouse POLYGLUTAMIC ACID on your skin, discover Charlotte’s Magic Serum Crystal Elixir! Charlotte collaborated with expert scientists to bring you this ground-breaking serum for hydrated, youthful-looking skin. A magic matrix of ingredients, including the powerful POLYGLUTAMIC ACID, were expertly blended in a high-performance elixir, including REPLEXIUM™ for younger-looking skin and GOLDEN VITAMIN C for a brighter-looking complexion. Awaken your skin’s potential with this elixir by layering under your Magic Cream. Your skin will glow from dawn to dusk!

4x3 serum lid off packshot

Darlings, start every beauty and self-love ritual with DEEP HYDRATION so you can radiate no matter what look you enchant the world with! A gorgeous, glowing complexion is the canvas to every look, so you can be beautiful before, and beautiful after!

1 https://www.health.harvard.edu/blog/the-hype-on-hyaluronic-acid-2020012318653

2 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3583886/

3 https://www.cosmeticsandtoiletries.com/formulating/function/moisturizer/Poly-Glutamic-acid-A-Novel-Peptide-for-Skin-Care-Premium-238454681.html

REPLEXIUM™ is a registered trademark of BASF France SAS

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.