Toner vs. Cleanser

Discover the difference between toner vs cleanser, and why you need both in your skincare routine for glowing skin.

Darlings, if you’ve ever wondered if you need to add a toner to your skincare ritual, or what the difference is between toner and cleanser, you’re not alone! Learn all there is to know about these unmissable skincare steps, discover Charlotte’s high-performance toner and cleansers, and how to use them to get gorgeously glowing!

Toner vs Cleanser - Glow Toner Naomi

The Difference Between Toner vs. Cleanser


The main purpose of a cleanser is, simply put, to cleanse your skin! But to get into more detail, a cleanser’s job is to remove dirt, makeup, sweat, excess oil, and other pore-clogging particulates; essentially anything that accumulates on your skin throughout the day and night. Ideally, a cleanser will also feature ingredients that soothe, balance, and nourish skin, all while protecting the delicate skin barrier, without stripping your skin of it’s natural oils.


A toner, on the other hand, doesn’t cleanse your skin. It should be used after cleanser to help to refine the look of pores, stimulate surface cell turnover, replenish hydration, and prepare your skin for the rest of your magic skincare routine. The resulting dampness after applying toner creates the perfect environment for serums and moisturisers to absorb into skin, boosting the benefits of these high-performance formulas. For people who use heavier makeup, a toner can also remove anything the cleanser didn’t completely wash away.

To get an idea of the difference and how to use them, discover Charlotte’s award-winning cleansers and her NEW! Glow Toner to boost your skincare routine and get a next-level glow!

Charlotte’s Supercharged Cleansers

Double Cleanse with the Goddess Cleansing Ritual

Goddess Cleansing Ritual is a hydrating, deep cleansing, supercharged dual cleanser for a fresh, radiant-looking, spa-cleansed complexion.

The key to this cleansing ritual is the two-step process. Double cleansing is an amazing way to bathe skin in comforting, luxurious oils while ensuring a revitalising cleanse. It typically involves an oil-based cleanser first, followed by a more purifying formula.

The first step of the Goddess Cleansing Ritual is the Citrus Oil Radiance Cleanse, which features a magical medley of botanical oils, including watermelon seed oil, sunflower seed oil, lemon peel oil, and carrot seed oil. To use, gently massage onto dry skin and around the eye area to melt off makeup. Then, immerse a muslin cloth in warm water and apply to the face to melt off your makeup. For a magic steam-clean, press the warm muslin cloth onto the face for 20 seconds to open your pores.

The second step is the Purifying Charcoal Cleanse, which is supercharged with charcoal powder to clarify, decongest pores, and rejuvenate skin. It’s enriched with purifying Bamboo Charcoal, clarifying Vitamin B3 and refreshing rose, bergamot and lemon essential oils that provide a delicate, fresh, relaxing scent. Massage this cleanser onto your wet face until it turns white, avoiding the eye area. Wet the muslin cloth in warm water and wash off to complete your spa-in-a-jar double cleansing experience!

This powerhouse cleansing duo hydrates and nourishes skin, while making each pore feel deeply purified. After using, your skin feels soft, balanced, and refreshed.

4x3 Goddess Cleansing Ritual packshot with swatch

Intensely Moisturise as You Cleanse with Multi-Miracle Glow

Whether you have dry skin, oily skin or normal skin, everyone will benefit from a cleanser that sweeps away the dirt while adding a rush of moisture into the skin.

Multi-Miracle Glow is Charlotte’s balm breakthrough! The supercharged ingredients moisturise and smooth the feel of the skin, and brighten the look of the skin for fresh, youthful-looking, baby-soft skin. When you apply the balm onto your face, the balm melts upon contact and “clings” onto the impurities on the skin surface, so you can easily wash them away.

The supercharged ingredients not only help with cleansing, but offer a host of other magic benefits. Arctic Cloudberry oil gives skin a moisturised, softer-feeling appearance; Rosehip oil, a source of natural linoleic acid, helps revitalise the appearance of skin; and Camellia oil moisturises for a dewy-looking complexion. There’s also Coconut Alkanes, which help prevent moisture loss and keep the skin feeling smooth, Vitamins C & E to brighten the look of skin and to transform tired, dull-looking skin, and Vitamin A to nourish.

To cleanse and moisturise using Multi-Miracle Glow, apply this balm cleanser onto a dry face, massaging into your skin before gently removing with a damp muslin cloth to reveal skin that’s cleansed and feels baby-soft!

multi-miracle glow

Tighten the Look of Pores & Resurface, Hydrate and Brighten the look of the skin with NEW! Glow Toner

Charlotte’s GLOW TONER is an acid-free toner that helps boost natural surface skin cell turnover with a gentle exfoliating action and science-powered, pore-refining, hydrating ingredients to reveal healthy, glowing-looking skin!

As we age, our skin’s natural cell turnover slows, resulting in a thicker layer of dead skin cells which can make the surface appear uneven and dull. Dead skin cells can build up and clog pores, making them appear larger and contributing to a general lack of radiance.

Charlotte has collaborated with world-leading laboratories to create a f ormula inspired by the brightening, pore-refining effects of an acid toner and the skin-cushioning hydration of an essence. This daily acid-free radiant glow solution gently resurfaces the feel of skin, reduces the appearance of pores, and cocoons the complexion with a smoothing, plump effect, gleaming glow. Formulated with Niacinamide and Poretight to refine the look of pores, Royalepigen P5 Peptide for smoother-feeling skin, and EXFOLACTIVE™ with a gentle exfoliating action, this miracle acid-free elixir leaves a radiant glow for skin that looks renewed.

After cleansing, simply swipe on using a cotton pad or rub into your palms then pat onto your face. The magical formula will do the rest!

Glow Toner 4x3 packshot

Darlings, every beauty look begins with a flawless-looking canvas! Start your skincare ritual with a sumptuous cleanser that wraps your skin in nourishment, then unveil the gorgeous luminosity with a glow-giving toner!

EXFOLACTIVE™ is a trademark of Silab. RoyalEpigen P5 is a product of Mibelle AG Biochemistry.

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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