History of Makeup: The 70s Makeup Look

Get into the 70s groove with this 70s makeup look that’s destined for the disco.

Darlings, Studio Tilbury is calling… Along with the synth-heavy disco anthems and psychedelic fashion that brought the 70s to life, 70s makeup played a big part in making the era feel so euphoric.

Join me in looking back at the magical 70s makeup looks that were seen everywhere as disco fever swept the scene – think sparkling eyes to hypnotise, bushy brows and luscious lips that were prepped and primed for a night of disco dancing.

Watch my incredible Pro Artist Kelechi create a 70s makeup look that radiates 70s disco energy, featuring golden highlights, glossy lips and a gorgeous green smokey eye. Learn all of my tips and tricks for styling a magical, modern take on the 70s makeup look and unleash your inner disco diva!

70s Makeup Looks: An Overview

The 1970s was a free-spirited time where bell bottoms and bold prints were the pinnacle of style. 70s makeup looks channelled the euphoric disco energy that sparked from the New York City club scene, often with electric pops of colour, shimmering cheeks, and eyes that glistened underneath disco lights.

When dressing for the disco, 70s beauties would dial up their eye makeup with earthy gold tones, sparkling copper eyeshadows and smokey black eyeliner, sometimes adding playful pops of colour like gorgeous greens or powder blues. 70s eye makeup looks featured long, voluminous lashes on the top and bottom, always adding an extra coat or two of mascara before a night on the dancefloor.

70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full. Bronzer was swept generously onto the cheeks and forehead to give the complexion a sun-dipped appearance and then complemented by a sumptuous slick of nude lipstick. Warm-toned nude lipsticks were all the rage in the 70s, often topped with a shimmering lip gloss that made lips appear fuller and more mesmerising when midnight struck.

How To Get a 70s Makeup Look

Darlings, can you feel the disco fever? Discover how to recreate this 70s makeup look inspired by the dazzling disco divas that were on every guestlist.

  1. Step 1 in Charlotte's 70s makeup tutorial is applying foundation, concealer and bronzer

    Step 1: Bronzed, Beautiful Skin

    Every 70s makeup look should start with a glowing, bronzed complexion. With my Beautiful Skin icons, you can give your complexion a healthy-looking, sun-kissed glow reminiscent of the bronzed bodies that were all over the dancefloors of the 70s.

    Smoothing Charlotte’s Beautiful Skin Foundation across the face will create a hydrated, radiant base for your 70s makeup look – use my Magic Complexion Brush to lightly blend this medium-coverage foundation into the skin from the centre of the face outwards.

    Then, apply Beautiful Skin Sun-Kissed Glow Bronzer to give the cheekbones, nose, forehead and jawline a soft-sculpted appearance with a warm, sun-dappled glow.

    Lastly, use Charlotte’s Beautiful Skin Radiant Concealer to conceal and brighten the look of your complexion, using upward motions to create the illusion of a more lifted face.

    Tilbury Tip: Set your complexion products into place by lightly tapping AIRbrush Flawless Finish onto the face with my Powder & Sculpt Brush.

    Shop 3 Steps to Beautiful Skin Kit

    Discover the Beautiful Skin makeup routine

  2. Step 2 in Charlotte's 70s makeup tutorial is creating bushy 70s-inspired brows

    Step 2: Bushy Brows

    In the 70s, brows were kept bushy and bold. To get the 70s brow look, use my Brow Cheat eyebrow pencil to groom your brows and create the thicker, fluffier shape that was popular during this era. With the spoolie end of Brow Cheat, brush your brow hairs upwards to maximise their shape, then use the pencil end to make short strokes that travel upwards and outwards to unlock that bushy brow effect. Once you’ve perfected your brow shape, use my Legendary Brows tinted brow gel to give them a fluffy, feathered appearance that’s so 70s.

    Shop Supermodel Brow Kit

    Discover how to apply eyebrow makeup

  3. Step 3 in Charlotte's 70s makeup tutorial is creating a v shape with green eyeliner

    Step 3: Create a V Shape with Green Eyeliner

    70s eye makeup is known for its dazzling disco aesthetic. Popular eye trends of the time included enigmatic colourful eyeshadows, larger-than-life eyelashes and plenty of glitter to give the eyes a mesmeric disco ball effect. To create a glamorous, green, 70s-inspired smokey eye, reach for my Eye Colour Magic Liner Duo in Green Lights to map out a flattering winged shape. With the matte, forest-green shade, glide along the lower lash line and through the crease to create a wing that points upwards and outwards from the outer corner of your eye, using the Eye Smudger Brush to blend out any harsh lines.

  4. Step 4 in Charlotte's 70s makeup tutorial is illuminating the eyes with golden highlighter

    Step 4: Illuminate Eyes with Highlighter

    Gold shimmer will give your eye makeup an instant 70s disco feel. Take my Beauty Light Wand in Goldgasm and dot glimmering liquid highlighter onto the centre of your lids, then use the Eye Blender Brush to blend the twinkling, molten-gold shade across the lid.

    Shop Beauty Light Wands

  5. Step 5 in Charlotte's 70s makeup tutorial is building dimension with darker shades of eyeshadow

    Step 5: Build Dimension with Eyeshadow

    Add extra shimmer to your 70s eyeshadow look with The Rebel Luxury Palette – it’s a grungy green eyeshadow quad that’s perfect for creating a modernised disco look. Take the khaki-green ENHANCE shade on the Eye Blender Brush and gently sweep it through the crease to build dimension, then tap the golden PRIME shade onto the lid and watch the pigments glimmer in the light.

    Shop The Rebel look

  6. Step 6 of Charlotte's 70s makeup tutorial is to highlight the inner corners and brow bone

    Step 6: Highlight the Inner Corners and Brow Bone

    With the same PRIME shade from The Rebel Luxury Palette, highlight the brow bone and inner corners to create glowing, golden highlights that help the eyes appear bigger and brighter. Highlighting below the most arched part of the brows will accentuate their shape and placing highlighter around the tear duct will create an illuminating effect that pops in every type of light.

    Shop The Rebel Luxury Palette

  7. Step 7 of Charlotte's 70s makeup tutorial is to glide cream eyeshadow along the lash line

    Step 7: Intensify with Cream Eyeshadow Pencil

    Take a cream eyeshadow like Colour Chameleon in Smokey Emerald to define and contour the look of your eyes. This vibrant green shade glides effortlessly along the lash line and can be easily blended through the crease, delivering sparkling, jewel-toned pigment that elegantly builds dimension at the outer corners and below the waterline.

    Shop Colour Chameleon

  8. Step 8 in Charlotte's 70s makeup tutorial is to apply mascara to create stretched-looking 70s lashes

    Step 8: Enhance Eyelashes with Mascara

    To recreate the mega-volume lashes that defined the decade, apply lashings and lashings of Pillow Talk Push Up Lashes! mascara to stretch the look of lashes and give them a vertical lift effect. Slowly build your lash look, steadily applying mascara to the top and bottom lashes and coating them root to tip to create sensational, jet-black lashes with 70s flair.

    Shop eye makeup

  9. Step 9 in Charlotte's 70s makeup tutorial is to create a glowing glossy lipstick look

    Step 9: Glossy Nude Lips

    The 70s saw a rise in nude lipstick – some even matched their lipstick with their foundation to create a barely there look. In the daytime, lips were kept subtle with a soft slick of lipstick, before being dialled up for the evening with gorgeous, glossy shades. To create a 70s-inspired lipstick look, reach for my Lip Cheat lip liner in Foxy Brown to outline and fill in your pout, then apply Nude Romance K.I.S.S.I.N.G lipstick as a peachy-nude kiss of satin lip colour. Dial up your look with Collagen Lip Bath lip gloss in Refresh Rose to transform your lipstick look with disco-ready, mirror-shine gloss.

    Tilbury Tip: For fair skin tones, I recommend using my Lip Cheat lip liner in Iconic Nude to complement the natural beige tones in your lips.

    Shop lips

  10. Step 10 in Charlotte's 70s makeup tutorial is to use bronzer to sculpt and add warm to your complexion

    Step 10: Sculpt & Bronze

    Bronzed skin was very popular in the 70s, so bronzers and illuminators were applied liberally to create that beautiful, beach-bronzed look. You can give your complexion a sun-kissed look with my AIRbrush Bronzer – a modern matte bronzer that acts as a bronzing veil for the skin with a blurring, airbrush effect. Sweep matte bronzer everywhere you’ve applied my Beautiful Skin Sun-Kissed Glow Bronzer including the cheekbones and forehead, using the Bronzer & Blusher Brush to get a seamless blend.

    Tilbury Tip: You can lightly contour the look of your nose using bronzer – use the Eye Blender Brush to glide bronzer along the bridge and underneath the tip of your nose to create the illusion of a more chiselled nose shape.

    Shop bronzer

  11. Step 11 in Charlotte's 70s makeup tutorial is to apply golden highlighter to the cheekbones

    Step 11: Glowing Highlights

    Once you’ve applied your bronzer, take my Beauty Light Wand in Goldgasm and dot it onto the tops of the cheeks – this will create glowing highlights that play with the light to make cheekbones appear sharper and more prominent. Use the flat end of my Hollywood Complexion Brush to mesh your highlighter with your bronzer, creating a seamless gradient that enhances the look of your cheekbones. Then, dot and blend liquid highlighter onto the tip of the nose, into the inner corners, and anywhere else that you want to turn up your disco glow!

    Tilbury Tip: Fair skin tones may prefer to use my Beauty Light Wand in Spotlight – it’s a champagne gold that mimics the glow of shining spotlights on the skin.

    Shop Beauty Light Wands

  12. Step 12 in Charlotte's 70s makeup tutorial is finishing touches with Airbrush Flawless Setting Spray

    Step 12: Finishing Touches

    Darlings, it’s time to put the finishing touches on your 70s makeup look! Top up your lipstick and perfect your pout with gloss, then add a spritz of Airbrush Flawless Setting Spray to lock in your 70s makeup for a night of carefree disco dancing! Complete your 70s look with big, blown-out hair, sparkly sequins, and a pair of fabulous, flared pants for full-force disco fever!

    Shop Airbrush Flawless Setting Spray

Darlings, this 70s makeup look radiates pure 70s disco energy! It flawlessly captures the party atmosphere of the era and showcases the best of the best 70s makeup trends. Shop the look on CharlotteTilbury.com and the Charlotte Tilbury App, then recreate this dazzling disco makeup look at home! Tag me on Instagram @CharlotteTilbury darlings, I’d love to see your 70s makeup magic!

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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