AIRBRUSH FLAWLESS BLUR LOOSE POWDERDEEP TRANSLUCENT

1. What is loose powder and what is it used for?

Loose powder is a type of finely milled powder makeup used to set foundation, concealer and other cream products. It blurs the look of the complexion, mattifies the appearance of shine, provides oil control and bakes for a brightening lift effect. Applying loose powder helps makeup last longer and makes skin appear smoother and airbrushed.

2. What’s the difference between loose vs pressed powder?

Loose powder is lighter and airier than a pressed powder and is designed to be dusted onto the face like a veil, whereas pressed powder is tapped on to create a smoothing-effect layer that provides slightly more coverage. Both have a place in your makeup routine; reach for loose powder to bake and brighten underneath your eyes and set your foundation or choose a pressed powder to touch up makeup, mattify shine and create a soft-focus skin finish. For double the blur, bake and set with loose powder and dust away the excess, apply setting spray and then apply pressed powder for a flawless finish.

3. Should I use a translucent or brightening shade of loose powder?

Different shades of loose powder will give your makeup a different effect.

Translucent Powder:

If you prefer a light layer of powder that looks undetectable on skin, reach for a translucent loose powder to provide an invisible blurring effect. Translucent powder is suited to minimal makeup looks that need just a touch of powder.

Fair, Medium, Tan or Deep Powder:

For soft coverage that harmonises with your natural skin tone, choose a loose setting powder that’s close to your skin tone. These setting powders are designed to match your skin tone and are best for creating a true-to-tone, blurred skin finish.

Brightening Powder:

Do you love the look of a bright under-eye or lifted-looking cheekbones? Choose a pink or peach shade of setting powder to softly lift and colour-correct the look of your complexion. These shades are perfect for neutralising the look of dark circles and unlocking brighter-looking under-eyes.

4. Does loose powder make makeup look cakey?

Your setting powder won’t look cakey if you choose a finely milled, light-as-AIR formula like AIRbrush Flawless Blur Loose Powder. The formula is infused with hydrating skincare ingredients to give you the ultimate second-skin finish – no creasing or caking, just hyper-blurred, airbrushed looking skin! Powder can look cakey when it’s overapplied; try using the AIRbrush Flawless Blur Puff to pick up the perfect amount of product, then press it into your skin for a smoothing, blurring effect. If you’re baking with loose powder, always wipe away any excess with a fluffy brush to avoid leaving any cakey-looking residue.

5. Will loose powder work for my skin type?

Every skin type can wear loose powder, from dry to oily to mature skin.

Oily/Combination Skin:

Loose powder is a transformative makeup step for oily and combination skin types because it helps to mattify shine and control oil, preventing skin from looking shiny and locking makeup into place.

Dry Skin:

Dry skin types can struggle with powder accentuating the look of dry patches, so it’s important to choose a loose powder like AIRbrush Flawless Blur Loose Powder with hydrating skincare ingredients that set makeup without it looking dry or cakey.

Mature Skin:

Some loose powders can settle in fine lines and wrinkles, so those with mature skin should choose a finely milled loose powder that looks undetectable on skin while setting makeup and blurring the look of the complexion.