‘Clean Girl’ Makeup: How To Get the ‘Clean Girl’ Makeup Look

What is the ‘clean girl’ aesthetic? Discover my guide to effortless ‘clean girl’ makeup.

Darlings, everyone is talking about the ‘clean girl’ aesthetic – but what is a ‘clean girl’ and what does ‘clean girl’ makeup actually mean?

I have been creating makeup magic for over 30 years, darlings… I’ve seen trends come, go and come back again! ‘Clean girl’ makeup is hot right now, so let me share some of my tips and tricks on how to get the ‘clean girl’ makeup look.

Claudia clean girl makeup

What is a ‘clean girl’?

‘Clean girl’ isn’t just a makeup trend, darlings – it’s an aesthetic! From makeup to fashion to home décor, the ‘clean girl’ look is neat and natural, polished and pared-back, less is always more and everything is Instagram-ready. Chic, sophisticated, and effortlessly beautiful, the ‘clean girl’ aesthetic encompasses all things minimal including nude tones, no makeup makeup, classic silhouettes, light-pink manicures, gold jewellery and slicked-back hair.


What is ‘clean girl’ makeup?

‘Clean girl’ makeup is the less is more makeup trend of the 2020s, darlings – it’s all about looking fresh, together, and naturally beautiful. To get the ‘clean girl’ look, try swapping lipstick for a tinted lip balm, reach for a skin tint with a dewy glow instead of full-coverage foundation, and choose brown mascara over black. In your clean girl makeup routine, gravitate towards products with a natural finish that make you look softly defined and glowing from within.


Why is ‘clean girl’ makeup so popular?

Every decade is defined by certain makeup looks and techniques, and the 2020s have been dominated by clean girl makeup. People love the ‘clean girl’ look because it captures the low-fi, real feel that has become popular as social media has evolved. Clean, minimal, and dressed down, the clean girl look creates a soft, everyday glow and makes you look put-together without a second thought. This look suits everyone and gives you the opportunity to let your natural features shine, and darlings, it’s also so quick and easy to create… Just an easy, breezy wave of mascara and a touch of lip balm is so ‘clean girl’.


How to get the ‘clean girl’ makeup look: ‘Clean girl’ makeup tutorial

  1. Clean Girl Foundation Unreal Skin Tint

    1. Glow with Light-Coverage Foundation

    The ‘clean girl’ makeup look requires minimal foundation - think skin tints, glowy foundations with light coverage, or tinted moisturiser. Sometimes, you can skip foundation altogether to create your clean girl look, relying instead on the glow from your skincare and applying a small amount of concealer to lift the look of your face and disguise the appearance of blemishes or uneven skin tone. To get glowing, ‘clean girl’ skin, I suggest moisturising and priming with Charlotte’s Magic Cream to give your skin a beautiful glow, then applying Unreal Skin Sheer Glow Tint Hydrating Foundation Stick for feather-light coverage and a ring-light glow. This complexion combo is my secret to ‘no makeup’ makeup - it looks like skin but has that dewy, ‘clean girl’ glow.

    Tilbury Tip: Faux freckles are a popular ‘clean girl’ makeup trick that give your complexion an adorable, natural look. Use my Lip Cheat in Foxy Brown to dot faux freckles across your nose and cheeks, then lightly tap with your fingertips to make them look seamless.

    Shop Unreal Skin Hydrating Foundation Stick

  2. Clean Girl Makeup Cream Bronzer

    2. Soft-Sculpt with Bronzer

    With ‘clean girl’ makeup, the goal is to look as natural as possible and less is always more. Instead of contouring, try brontouring with cream bronzer for a more soft-sculpted look. Cream bronzers like my Beautiful Skin Sun-Kissed Glow Bronzer have luminosity and sheen that will enhance the ‘clean girl’ glow you have created with moisturiser and foundation. Strategically placing bronzer at the pockets of your cheeks, along your jawline, and on the sides of your nose will create flattering shadows that lightly contour the look of your face shape, while also giving your complexion a sun-kissed glow that makes you look fresh from a day in the sun.

    Tilbury Tip: Apply cream bronzer on the bridge of your nose and on top of your faux freckles to create a ‘clean girl’ makeup look for sun-drenched summer days!

    Shop Beautiful Skin Sun-Kissed Glow Bronzer

  3. Clean Girl Cream Blush Pinky Glow

    3. Rosy Flush with Cream Blush

    Clean girls love to blush, darlings. Cream blush is a makeup staple for the ‘clean girl’ look - the plump, rosy, romantic look that it gives your cheeks perfectly captures the charm of ‘clean girl’ makeup. My Unreal Blush Healthy Glow Stick cream blush stick formula gives your cheeks a dewy, juicy glow and can be effortlessly built up or sheered out to give you a gently flushed look or a pigmented pop of clean girl blush. Pink and rose-toned blushes like Pinky Glow and Rosy Glow are perfect blushes for getting the ‘clean girl’ look. 

    Tilbury Tip: Your skin will be glowing thanks to your skincare, foundation and blush, but if you would like to add highlighter to your clean girl makeup routine, I recommend my Pillow Talk Beauty Light Wands - they have the most magical, high-gloss glow that sinks seamlessly into your complexion and looks so flattering.

    Shop Unreal Blush Healthy Glow Stick – Rosy Glow

  4. Clean Girl Eyebrow Makeup Brow Fix

    4. Natural Brows with Clear Brow Gel

    The popularity of ‘clean girl’ makeup has seen a shift in eyebrow makeup - brows that used to be snatched, shaped and sculpted now look soft and lightly groomed. To get ‘clean girl’ brows that look natural and untouched, reach for a clear brow gel like Brow Fix to edge your brow hairs into place. The invisible finish allows your natural brows to shine while brushing them upwards to reveal a fuller, more flattering shape and offering hold to make your brow look last longer. 

    Tilbury Tip: If you have sparse brows or want to build brow volume, take my Brow Cheat eyebrow pencil and create natural-looking, hair-like strokes to softly define the look of your brows.

    Shop Brow Fix

  5. Clean Girl Eyeliner Rock N Kohl

    5. Understated Flick with Kajal Eyeliner

    Because ‘clean girl’ makeup is a more minimalist style of makeup, it’s common for clean girls to skip out on eyeshadow (just a swish of powder bronzer through the crease will do). Instead, eyeliner is used to softly define the look of the eyes by accentuating the lash line. Eyeliner formulas like my Rock N Kohl kajal pencils are perfect for ‘clean girl’ makeup; they’re super-creamy, easy to blend out, and look effortless. The shades Barbarella Brown (matte medium brown) and Smokey Bronze (metallic bronze brown) are quintessential ‘clean girl’ shades. Create a soft wing at the corner of your eye, tight line to intensify your lash line, or smudge over the lid for a smokier take on ‘clean girl’ makeup.

    Shop Rock N Kohl – Barbarella Brown

  6. Clean Girl Burgundy Brown Mascara Pillow Talk Dream Pop

    6. Lift + Lengthen with Brown Mascara

    One of the defining features of ‘clean girl’ makeup is clean, fluttered eyelashes. Mascara is kept minimal to give lashes a softer, more muted appearance, and ultra-black formulas are often substituted for brown mascara to create a more understated, natural look. My Pillow Talk Push Up Lashes! Mascara is a must-have for fanned-out, lifted-looking lashes. The paddle brush effortlessly coats lashes, providing quick separation and definition as well as lift and length. I created my Dream Pop shade (a rich burgundy-brown) as an ethereal alternative to black mascara - it’s a clean girl’s dream!

    Shop Pillow Talk Push Up Lashes! Mascara in Dream Pop

  7. Clean Girl lip combo Pillow Talk lip liner and lip mask

    7. ‘Clean Girl’ Lips with Lip Liner + Lip Mask

    My ultimate clean girl lip combo is my Pillow Talk Lip Cheat lip liner and my Life-Changing Lip Mask in Pillow Talk Fresh Glow! This pairing will colour and care for your lips, giving them fresh, glassy shine and making them appear fuller, plumper and irresistible! First, follow the natural line of your lips with lip pencil and softly overline to make your lip shape appear more defined and pronounced. Then, apply lip mask with your finger to hydrate, soften, and give your pout a pink Pillow Talk tint (the formula is also scented with vanilla… It smells so delicious, darlings!) This lip combo is so ‘clean girl’… Lips look plush, pouty, and have a fresh Pillow Talk glow!

    Tilbury Tip: Do you prefer a lip oil, darling? Pair your favourite lip liner with one of my 6 scented Unreal Lips Healthy Glow Nectar Oils for a juicy, summer glow! It’s like your lips have been drizzled in juicylicious fruit nectar!

  8. Clean Girl Makeup Airbrush Flawless Setting Spray

    8. Set + Perfect with Setting Spray

    To make your ‘clean girl’ makeup last all day, spray on AIRbrush Flawless Setting Spray to lock in your look for up to 16 hours!* This flawless formula waterproofs your makeup and gives skin a fresh, radiant look – it’s my secret to a ‘clean girl’ complexion that lasts! Apply a fine mist of setting spray to help makeup magically mesh with your skin and create a flawless film that locks makeup into place and extends wear time.

    Shop AIRbrush Flawless Setting Spray

Darlings, with the right skincare and makeup, everyone can get the ‘clean girl’ aesthetic! I love the ‘clean girl’ makeup look because it’s all about quick, easy, effortless makeup tricks that emphasise your natural beauty. Whether you’re prepping for Pilates or picking up your morning matcha latte, clean girl makeup is the way to go!

Discover my minimal makeup guide:

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*Tested on 30 people

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.