THE BENEFITS OF PRIMER

Discover the benefits of primer and Charlotte’s must-have, research-powered primers for creating a hydrated, smoother looking canvas for makeup every day.

THE BENEFITS OF PRIMER

Using a face primer every day before your foundation has a magical world of benefits to discover! From creating a SMOOTH-LOOKING base to providing HYDRATION, discover the benefits of primer below…

  1. A light-beige-coloured primer in a rectangular translucent bottle with a rose-gold-coloured lid.

    PRIMER BENEFIT 1: SMOOTH

    Perhaps the most well-known benefit of primer is that it can help to smooth the look of your skin before applying the rest of your makeup products. A smoother-looking canvas can help makeup apply smoother and wear longer!

    Charlotte’s research-powered collection of primers all help to create a smoother-looking complexion! Smoothing-effect ingredients like BioNymph Peptide in Wonderglow and Allantoin in Brightening Youth Glow contribute to a plumper, smoother, softer looking complexion.

    Discover more beauty secrets for smoother-looking skin

  2. An illustration of a silver-coloured shield with hyaluronic acid molecules inside it and a water droplet above it.

    PRIMER BENEFIT 2: HYDRATE

    Primers also are known to help hydrate your skin! They should be applied after your magic moisturizer, to provide an extra hydration boost while priming and smoothing the look of your skin!

    Hyaluronic Acid is the hydrating ingredient found in Charlotte’s ICONIC Wonderglow primer, which helps to keep your skin hydrated for up to 24 hours!

    Discover more benefits of Hyaluronic Acid

    Shop all hyaluronic acid-infused makeup and skincare

  3. Banner with a silver-coloured shield with white colour flowers in front of it.

    PRIMER BENEFIT 3: REDUCE THE APPEARANCE OF FINE LINES

    Smoother-looking skin thanks to research-powered ingredients can also contribute to a younger-looking complexion! Wonderglow, Charlotte’s soft-focus BEAUTY GLOW primer is infused with BioNymph Peptide, which helps to plump the look of the skin, and Florescent Core Light Diffuser and Wild Pansy Extract, which work to reduce the appearance of fine lines and wrinkles!

    Tilbury Tip: After applying your primer, continue with youth-boosting makeup MAGIC by choosing Airbrush Flawless Foundation as your base! This full-coverage, weightless formula is a magic foundation for mature skin as it’s enriched with ingredients like REPLEXIUM™, an anti-aging peptide duo for laser focus wrinkle targeting and youthful-looking skin!

    Discover how to apply foundation on mature skin with Airbrush Flawless Foundation

    Discover more about REPLEXIUM™

  4. BRIGHTENING-YOUTH-GLOW---PACKSHOT---OPEN

    PRIMER BENEFIT 4: COLOR CORRECT

    Some primers can even help to color correct the look of your skin for a more even looking complexion! With the magic of Pearlescent Pigments, Green Algae Extract and Vitamin B3, Charlotte’s Brightening Youth Glow primer helps to moisturise, prime and color correct the look of your skin every day!

    Tilbury Tip: For more color correcting makeup MAGIC, discover Magic Vanish! These cream color corrector compacts are available in 4 suits-all shades to correct and conceal the appearance of dark circles, pigmentation and uneven skin tone!

    Discover how to use Brightening Youth Glow

    Shop color correctors and concealers

    Discover Charlotte’s magical guide to color correctors

REPLEXIUM™ is a trademark of BASF

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