THE BENEFITS OF PRIMER

Discover the benefits of primer and Charlotte’s must-have, research-powered SPF primer for creating a hydrated, protected, smoother looking canvas for makeup every day.

THE BENEFITS OF PRIMER

Using a face primer every day before your foundation has a magical world of benefits to discover! From creating a SMOOTH-LOOKING base to providing a HYDRATING veil of PROTECTION, discover the benefits of primer below…

  1. SMOOTHING POLYMERS

    PRIMER BENEFIT 1: SMOOTH

    Perhaps the most well-known benefit of primer is that it can help to smooth the look of your skin before applying the rest of your makeup products. A smoother-looking canvas can help makeup apply smoother and wear longer!

    Charlotte’s research-powered collection of primers all help to create a smoother-looking complexion! NEW! Invisible UV Flawless Poreless Primer is infused with AIRBRUSH POLYMERS that create a smoothing and blurring filter effect on your skin, while BioNymph Peptide in Wonderglow and Brightening Youth Glow contribute to a plumper, smoother looking complexion.

    Discover more beauty secrets for smoother-looking skin

  2. HYALURONIC ACID

    PRIMER BENEFIT 2: HYDRATE

    Primers also are known to help hydrate your skin! They should be applied after your magic moisturiser, to provide an extra hydration boost while priming and smoothing the look of your skin!

    Hyaluronic Acid is the hydrating ingredient found in Charlotte’s NEW! Invisible UV Flawless Poreless Primer SPF50 and ICONIC Wonderglow primer, which helps to keep your skin hydrated for up to 24 hours!

    CLINICAL STUDIES FOR INVISIBLE UV FLAWLESS PORELESS PRIMER SAW A 198% INCREASE IN HYDRATION IN JUST 1 HOUR!*

    Discover more benefits of Hyaluronic Acid

    Shop all hyaluronic acid-infused makeup and skincare

  3. UV Primer packshot 4x3

    PRIMER BENEFIT 3: BLUR THE APPEARANCE OF PORES

    The smoothing-effects of primers not only help your makeup apply smoother and last longer; they can also help to blur the appearance of pores! The COLLALIFT™18 and Airbrush Polymers work within Invisible UV Flawless Poreless Primer’s research-powered formula to smooth the look of pores!

    IN CLINICAL STUDIES FOR THIS MAGICAL SPF PRIMER, PORES APPEAR REDUCED BY 65%*!

  4. BIONYMPTH PEPTIDE

    PRIMER BENEFIT 4: REDUCE THE APPEARANCE OF FINE LINES

    Smoother-looking skin thanks to research-powered ingredients can also contribute to a younger-looking complexion! Wonderglow, Charlotte’s soft-focus BEAUTY GLOW primer is infused with BioNymph Peptide, which helps to plump the look of the skin, and Florescent Core Light Diffuser and Wild Pansy Extract, which work to reduce the appearance of fine lines and wrinkles!

    NEW! Invisible UV Flawless Poreless Primer SPF 50 also helps to reduce the appearance of fine lines and wrinkles, with anti-ageing active COLLALIFT™18 wrapping your skin in a protective shield, improving the appearance of the skins elasticity and smoothing the look of fine lines and wrinkles over time!

    IN CLINICAL STUDIES FOR INVISIBLE UV FLAWLESS PORELESS PRIMER, FINE LINES & WRINKLES APPEAR REDUCED BY 51%*!

    Tilbury Tip: After applying your primer, continue with youth-boosting makeup MAGIC by choosing Airbrush Flawless Foundation as your base! This full-coverage, weightless formula is a magic foundation for mature skin as it’s enriched with ingredients like REPLEXIUM™, an anti-aging peptide duo for laser focus wrinkle targeting and youthful-looking skin!

    Discover how to apply foundation on mature skin with Airbrush Flawless Foundation

    Discover more about REPLEXIUM™

  5. BRIGHTENING-YOUTH-GLOW---PACKSHOT---OPEN

    PRIMER BENEFIT 5: COLOUR CORRECT

    Some primers can even help to colour correct the look of your skin for a more even looking complexion! With the magic of Pearlescent Pigments, Green Algae Extract and Vitamin B3, Charlotte’s Brightening Youth Glow primer helps to moisturise, prime and colour correct the look of your skin every day!

    Tilbury Tip: For more colour correcting makeup MAGIC, discover Magic Vanish! These cream colour corrector compacts are available in 4 suits-all shades to correct and conceal the appearance of dark circles, pigmentation and uneven skin tone!

    Discover how to use Brightening Youth Glow

    Shop colour correctors and concealers

    Discover Charlotte’s magical guide to colour correctors

  6. UV A/B filters SPF 50

    PRIMER BENEFIT 6: PROTECT

    Charlotte’s NEW! Invisible UV Flawless Poreless Primer has a TRIPLE IMPACT formula that not only PRIMES and SUPERCHARGES your skin; it PROTECTS your skin every day with the magic of SPF 50 and CITYSTEM™!

    With daily sun defence with SPF 50, this SPF primer helps to protect the skin against UV rays and the harmful effects of the sun, such as discoloration and dark spots, sagging skin, and wrinkles. Alongside UV A/B Filters and SPF 50, Invisible UV Flawless Poreless Primer provides an additional form of everyday protection with CITYSTEM™, a powerful urban pollution defence matrix that offers an adapted response to pollution-induced skin concerns!

    Discover more about the benefits of SPF in makeup and skincare

    Discover more about CITYSTEM™ and how it works in Charlotte’s other anti-pollution skincare icon, Magic Cream Light!

CITYSTEM™ is a trademark of Sederma.

COLLALIFT™18 and REPLEXIUM™ are trademarks of BASF

*Tested on 30 people over 8 weeks