What Is A Lip Mask + What Does A Lip Mask Do?

Darlings, caring for your lips is important to keep them feeling soft and supple, and lip masks are a must-have in every lip care routine! But what is a lip mask, darlings? And what does it do for your lips?

Discover the ways lip masks can be used to revive, replump, and retexturize the look of your pout and learn how to use lip masks like Charlotte’s Life-Changing Lip Mask to keep your pout looking kissable and irresistible!

What is a lip mask?

A lip mask is a skincare-first lip product formulated to coat lips with a smooth, nourishing layer. Lip masks often have a rich, jelly-like texture that feels soothing on the lips and are designed to be used day or night to replenish and revive the look of lips. Most lip masks are infused with skincare ingredients like hyaluronic acid, ceramides, and peptides that help to hydrate lips, boost moisture retention, and retexturize the surface of lips to help them appear pillow-soft.

What does a lip mask do?

The primary use of a lip mask is to hydrate lips, helping them to feel soft and moisturised and to look saturated, vibrant, and revived. Many lip masks promote long-lasting hydration by strengthening the natural barrier of the lips and can help to reduce the appearance of lip lines and wrinkles. Wearing a lip mask also helps lip texture to appear smoother and perfectly primes your pout for lip liner and lipstick. Some lip masks like Charlotte’s Life-Changing Lip Mask have a clinically proven plumping effect. My lip mask formula helps increase the appearance of lip volume, plumpness and elasticity, as well as helping to resculpt the look of your lips for a defined-looking lip shape and distinct Cupid’s bow look.

Discover Charlotte’s Life-Changing Lip Mask:

What’s the difference between lip mask vs lip balm?

Lip masks and lip balms are both formulated to hydrate your lips, however lip masks are generally thicker and more intensive than a lip balm. Lip masks are richer and more heavy-duty than a lip balm, providing heaps of hydration instantly and over time. Reach for a lip balm at night for overnight revival while you get your beauty sleep or at times where lips feel particularly dry or dehydrated and reach for a lip balm during the day to give lips a quick burst of hydration and a buttery, dewy-looking glow.

How to use lip mask 3 ways

When should I use lip mask?

You can use lip masks at any time, darlings. Wear lip mask at night as an overnight lip luxury fix; apply in the morning to start your day with lips that feel deeply moisturised; or reach for your lip mask throughout the day to hydrate on the go. The truth is, darlings, you can use lip masks at any time, whenever your lips are feeling dry or dehydrated.

How often should I use a lip mask?

You can apply lip masks as often as you would like, darlings. The secret is to listen to your lips – when they show signs of becoming dry, apply lip mask to give them the moisture they need. I created Charlotte’s Life-Changing Lip Mask to feel so hydrating and never drying! You can apply as many times as you like – I recommend 2-3 times a day, but feel free to apply as often as you feel you need.

How many minutes should I leave lip mask on?

10 minutes – I suggest wearing Charlotte’s Life Changing Lip Mask for 10 minutes to hydrate and nourish lips. The formula is designed to immediately revive the look of lips and displays clinically proven results in just 28 seconds!**

Are you supposed to wipe off a lip mask?

Yes – I recommend removing any residual lip mask before you apply lip makeup or go about your day. But don’t worry darlings, leaving your lip mask to dissipate naturally is harmless – it is more a case of avoiding mess or having lip mask slip and slide around your mouth as you talk or laugh.

Can I wear lip mask with makeup?

Yes – lip mask can be worn with makeup to give lips a super-smooth look and a fresh-looking glow. I like to prime lips with Charlotte’s Life-Changing Lip Mask, leaving it on the lips for 10 minutes to nourish then dabbing off the excess to reveal a soft, cushiony lip texture. Then, I line and define with my classic Lip Cheat lip liner for added definition. On lipstick days, I will glide my go-to lip colour over the top, or for a natural, clean girl look, I will apply my Pillow Talk Fresh Glow lip mask on top for a soft pop of colour.

Should I exfoliate before lip mask?

Yes – for lips that look super smooth and radiant, gently exfoliate your lips with my Super Radiance Resurfacing Facial. Apply my exfoliator onto your lips and leave it for 3 minutes, then rinse with warm water before applying my Life Changing Lip Mask. Exfoliating your lips removes any dry, flaky skin, allowing your lip mask to absorb more effectively so that lips can feel even softer.

Does lip mask make your lips pink?

Some lip masks are clear and simply enhance the natural colour of your lips, whereas others have a subtle tint that makes lips appear pink. If you want your lip mask to add colour to your lips, choose Pillow Talk Fresh Glow which has a soft pink tint that gives lips an unstated pink glow. If you prefer a clear option, reach for Magic Sheer Glow with crystal-clear shine to give your lips a dewy-looking glassy glow.

Darlings, the right lip mask could change your life! Don’t settle for unsatisfactory lip care. Your lips deserve the best, and adding a clinically proven lip mask like my Life-Changing Lip Mask to your beauty routine will help your lips to look and feel smoother, plumper and more youthful!

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*Independent clinical trial tested on over 30 people applied 3x per day 

**Independent clinical trial tested on over 30 people