Charlotte Tilbury's Beauty Wonderland at the Grove, LA

Discover Charlotte's first ever beauty wonderland flagship store at The Grove in Los Angeles!

Charlotte Tilbury is thrilled to announce the launch of her first-ever beauty wonderland flagship store at The Grove in Los Angeles that opened June 26th.

This incredible Beauty Wonderland will be Charlotte’s first-ever U.S. boutique! It will mark the brand’s seventh standalone store in the world, having launched her other wonderland stores in London, Qatar, Dubai, Abu Dhabi and Kuwait.

The stunning boutique will house Charlotte’s best selling makeup, including her award-winning Magic Cream moisturizer, Wonderglow primer, the new Hot Lips 2 collection, and the rest of her award-winning eyeshadow palettes, lipsticks, mascaras, and more. Grove Door

Charlotte’s philosophy of “Give everyone the right make-up, and they can conquer the world!” paved the way for Charlotte Tilbury Beauty, which launched in 2013. The renowned, award-winning makeup artist and entrepreneur promises to offer an immersive and interactive experience, enveloping visitors in Charlotte’s world of makeup magic.

Charlotte is now sharing the beauty DNA and secrets of supermodels, stars and screen sirens, and unveiling them to the world! To spread the Charlotte Tilbury magic and love for our latest Beauty Wonderland store, Hot Lips balloons were handed out on sidewalks and mesmerizing light projections featuring animated Hot Lips appeared in Venice Beach, West Hollywood, Santa Monica and Melrose.

In honor of her first stand-alone store in the US, Charlotte hosted over 80 people at the fabulous launch, with notable appearances from the gorgeous Sofia Vergara, who inspired the lipstick shade Viva La Vergara from the new Hot Lips 2 collection, along with other influencers. Jade Marie, Chloe Morello, Jackie Aina, Sistine Stallone and Sophie Stallone were some other notable guests who attended the event. In addition editors from the LA Times, Forbes, Popsugar and Refinery29 were also in attendance.Charlotte and Sofia Vergara

The beautiful store features a stunning rose quartz sink inspired by Tanit, the Ibizian goddess of femininity and power. Charlotte herself was raised between London and Ibiza so a lot of her makeup products reflect that, including her iconic cream and contour Beach Sticks. In particular the Beach Stick in Ibiza shade was inspired the ethereal light of the island itself.

The Beauty Wonderland at The Grove will allow customers to get expert tips, book pro services with the store's in-house makeup artists and experiment with Charlotte’s iconic makeup range. Beauty enthusiasts can test out Charlotte Tilbury’s 10 iconic looks via the Magic Mirror powered by Makeup A.I. (Makeup Artistry Intelligence), a game-changing device that gives customers a virtual makeover! Not only that but it will also provide customers with a unique description of their skincare and makeup needs. This unique technology application brings together Charlotte’s expert makeup artistry techniques combined with the latest digital innovation. The Magic Mirror will allow everyone to experience a virtual one-on-one consultation with the world’s number one makeup artist.

“I want to build a personal connection with all my customers, and share with them the expert artistry and detailed prescription I am known for amongst my celebrity clients. The application of my Makeup A.I. technology in the new Magic Mirror will enable me to share my unique makeup and skincare prescription methodology with all customers visiting the store. I can’t wait to share it with the world!”

Share article