How To Apply Blush To Suit Your Face Shape

Follow this step-by-step guide to show you how to apply blush perfectly for your face shape, with precise application and makeup tips for using beautifying blush by Charlotte Tilbury.

Cheek to Chic still life

Alongside your contour and highlighter, blush is a fabulous way to define and shape the look of your face! Whether you have a round, square, oval, diamond or heart-shaped face, discover Charlotte’s guide on how to apply blush to suit you, for an easy healthy-looking flushed glow to your makeup every day.


Blush by Face Shape No Copy

How to Apply Blush on a Round Face

Round, fuller-faces make the perfect canvas for blush. Rounder faces will have evenly proportioned space on the forehead, cheeks and jaw with soft, rounded corners.

Round-faced beauties should apply their blush slightly higher on the face, in line with the outer corners of their eyes. This is to avoid accentuating the roundness of the cheeks, while also adding a flattering, sculpting, highlighting effect.

Blush for round face placement

Blush for square face placement

How to Apply Blush on a Square Face

When applying blush to a square, angular face shape, the aim is to soften and add roundness to the face. You’ll know if you have a square face if the space on the forehead, cheeks and jawline are in proportion to one another, but the corners of the face are slightly sharper and angular.

When using blush on a square face, it’s best to focus the most colour on the apples of the cheeks to make them appear rounder. Apply in gentle, circular motions before lightly sweeping outwards to a seamlessly blended, magical finish!

Make sure to smile to identify the apples of your cheeks and be careful not to apply too close to the nose. Use your eyes as a guide; the pupils of the eyes are your stopping-points on each cheek.

Charlotte’s Tinted Love lip and cheek cream blushers and Pillow Talk Lip and Cheek Glow cream blush compacts are perfect for dotting onto the apples of the cheeks! Choose from the selection of pretty pink, perfect peach and rosy berry shades! Simply apply to the apples of the cheeks and blend with your fingertips or a stippling brush.

How to Apply Blush on an Oval Face

If you have an oval face, apply blush to widen/round the appearance of the face. Oval-shaped faces are slightly longer than they are wider, with more space in the forehead area.

Most blush application techniques look gorgeous on oval faces! Apply to the apples of the cheeks for a healthy rosy glow, or dust onto the skin in line with your contour, up and out onto the cheekbones for a more sculpted look. If you’re a beginner when it comes to blush though, learn how to avoid common blusher mistakes (or how to fix them) to ensure a gorgeous, glowing blush look every time!

Powder, cream and liquid blush work gorgeously on oval faces. If applying to the cheeks and sweeping upwards, choose Cheek to Chic powder blush using the Bronzer & Blusher Brush for a sun-kissed pop of colour to the face.

Or for a more precise look on the apples of the cheeks, choose a cream blush! Charlotte's Quick & Easy makeup kits each include an Easy Lip & Cheek Wands, that work beautifully as a subtle, dewy-looking wash of colour!

Blush for oval face placement

Blush for diamond face shape placement

How to Apply Blush on a Diamond-Shaped Face

Diamond-shaped faces are similar to oval faces, but slightly more angular with a pointed chin, narrow hairline and high, more pronounced cheekbones.

Take your favourite cream or powder blush and apply to the tops of the cheekbones, blending it into your highlighter for a gorgeously glowing kiss of colour! Blend outwards from the cheekbones for a flawless result.

Charlotte’s Beauty Light Wands are perfect for diamond-shaped faces, with 2 ‘high-blusher’ (2-in-1 liquid highlighter and blush) shades which work gorgeously on the top of the cheekbones. Choose Pinkgasm, a glowing pink liquid highlighter and blush for a mesmerising pretty pink glow, Peachgasm for a peachier flush of glowing colour, or one of my Pillow Talk Beauty Light Wands for a dreamy wash of ICONIC nude-pink colour!

How to Apply Blush on a Heart-Shaped Face

Heart-shaped faces resemble a classic love heart shape; wider on the forehead and pointier on the chin area. Blush works well to soften and reduce pointiness on heart-shaped faces.

Apply Cheek to Chic powder blush in the shade of your choice slightly lower on the face, starting at the bottom of the apples of the cheeks, and follow a curved U-shaped motion up to the cheekbones and temples. Be sure to move your brush back and forth to blend edges for a seamless, gorgeous result!

Blush for Heart Face Placement