How To Apply Face Masks

Discover everything you need to know about face masks including how and when to use them in your skincare routine with Charlotte’s helpful guide to face masks.

Darlings, face masks are one of the top beauty secrets for a GORGEOUS and GLOWY complexion. When used as part of your regular skincare routine, Charlotte’s face masks magically nourish your complexion with their skin-loving ingredients, leaving you with BRIGHT and BEAUTIFUL-LOOKING skin!

Discover everything you need to know about face masks including the difference between sheet masks and clay masks, how to use face masks and so much more in this helpful guide.

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Charlotte Tilbury face mask trio

How to apply face masks

Face masks are one of the MAGIC secrets to HEALTHY, GLOWING skin but they need to be applied in the right way for the best effects.

Firstly, make sure your face and neck are properly cleansed using Charlotte’s 3-in-1 Multi Miracle Glow or the award-winning Goddess Cleansing Ritual dual cleanser. Then, apply your face mask before continuing with the rest of your skincare routine.

How to apply clay masks

To use Charlotte’s award-winning Goddess Skin Clay Mask, simply apply a thin layer all over your face making sure to avoid your eye area. Then, use Charlotte’s WONDER WORKOUT technique to massage the mask from the center of your face in outward sweeping motions towards your hairline and neck. Leave on for 10 minutes then rinse off with warm water for SOFT and SUPPLE skin.

Goddess Skin Clay Mask still life

How to apply dry sheet masks

Charlotte’s Instant Magic Facial Dry Sheet Mask is a super-moisturising and drip-free mask that takes just 15 minutes to work its magic! Simply unfold and apply the pink side onto your cleansed skin, looping the top and bottom hooks over your ears. Leave on for 15 minutes while gently massaging the top layer of the mask to activate its MAGIC ingredients. Remove the mask from your face to reveal your SUPERMODEL GLOW!

Tilbury Tip: Don’t forget to put the mask back into the packet after use! This way, you can use it again next time you fancy a Hollywood celebrity facial effect!

Instant Magic Facial Dry Sheet Mask

Sheet Mask vs Clay Mask

Formulated with clays, clay masks work by drawing out dirt and impurities from clogged pores, making them perfect for oily skin. Charlotte’s award-winning Goddess Skin Clay Mask is formulated with supercharged ingredients to leave skin BRIGHTER, SMOOTHER, SOFTER and more PURIFIED after just one use.

Meanwhile, sheet masks flood your skin with MOISTURE and NUTRIENTS without exfoliating. Made from a thin sheet of paper soaked in serum, their super-hydrating properties make them the perfect choice for dry or sensitive skin. Charlotte’s Instant Magic Facial Dry Sheet Mask hydrates and moisturises your skin fast, leaving it SOFT, SMOOTH and SUPPLE.

Tilbury Tip: If you’re prone to breakouts and blackheads, choose Goddess Skin Clay Mask to help unclog your pores. If your skin is craving hydration and moisture, go for the Instant Magic Facial Dry Sheet Mask.

How Long To Leave A Face Mask On For

Charlotte’s face masks are designed to easily incorporate into your daily skincare routine and are perfect for your day-to-day routines or a dedicated pamper night. If you’re using the Goddess Skin Clay Mask, wash it off after just 10 minutes for BEAUTIFUL baby-soft skin. Meanwhile, Charlotte’s Instant Magic Facial Dry Sheet Mask should be taken off after just 15 minutes for a FLAWLESS facial at home.

Inspired by the ice-tech of cryotherapy and facial acupressure, Charlotte’s Cryo Recovery Mask should be placed in the freezer for 30 minutes and then applied to the face for 10 minutes for REVIVED skin that FEELS smoother and has a LIFTED LOOK!

How Often To Use A Face Mask

Charlotte’s guide to The Correct Order of Skincare Products For Your Routine tells you everything you need to know about which order to apply your products in the morning and at night for a GLOWING complexion.

How often to use Charlotte’s face masks depends on your skin needs and how much time you have to dedicate to your beauty routine! Charlotte’s Instant Magic Facial Dry Sheet Mask can be used morning or night 2 or 3 times a week to provide essential moisture for all skin types, while Charlotte’s Cryo Recovery Mask can be used as often as you like.

Meanwhile, Charlotte’s Goddess Skin Clay Mask can be used every morning but you might want to alternate each week with Charlotte’s Super Radiance Resurfacing Facial if you have oily or combination skin.

Milena Cryo-Recovery Mask application shot

Finding the Best Face Mask for your Skin Type

Darlings, discovering your skin type is one of the secrets to making the most out of your beauty routine. By learning whether your skin is OILY, DRY, COMBINATION or SENSITIVE, you can make sure you’re using the best beauty products for a complexion that RADIATES.

Face Mask for Oily Skin

Because oily skin produces more sebum (your skin’s natural oil), it can be more prone to blackheads and breakouts. Infused with Spanish clay and sweet almond oil, Charlotte’s Goddess Skin Clay Mask is great for oily skin as it targets excess oil and shine, mattifying your complexion while giving your skin essential nourishment.

Discover Charlotte's Skincare Routine for Oily Skin

Face Mask for Dry Skin

Dry skin calls out for hydration and moisture for a SMOOTHER and PLUMPER APPEARANCE. Charlotte’s Instant Magic Facial Dry Sheet Mask floods dry skin with moisture in just 15 minutes for a BRIGHTER-LOOKING and more HYDRATED complexion.

Discover Charlotte's Skincare Routine for Dry Skin

Face Mask for Combination Skin

If you have oily skin on your T-zone and normal or sensitive skin on your cheeks, you probably have combination skin. Charlotte’s Goddess Skin Clay Mask is suitable for all skin types so it will help to balance out any excess oil, while providing your skin with moisture for REVITALISED skin.

Shop Skincare Essentials for Combination Skin

Remember to always listen to your skin. If your skin is feeling particularly sensitive, skip the face masks for a few days and stick to washing your face with cool or warm water.

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.