How To Apply Primer & What Does Primer Do?

Discover how to apply primer, the benefits of primer and the answers to 'what is primer?' and 'what does primer do?' with Charlotte's magical makeup guide!

Face primers have long become a staple in our makeup bag, for good reason. Skincare and makeup work together to create a flawless canvas and primer is a wonderful hybrid between the two that can have the power to transform the look of your skin whilst keeping your makeup in place all day. Discover how to apply makeup primer and learn exactly what it does, why you should use it and the different types including Charlotte's SPF primer, [Invisible UV Flawless Poreless Primer with SPF 50]/secrets/new-uv-spf-50-primer), plus the glow-giving Wonderglow and colour-correcting Brightening Youth Glow.

Charlotte's primer trio packshot

What Does A Primer Do?

What does primer makeup do? A face primer goes underneath your makeup to help your makeup apply smoothly, stay in place and give your complexion an even-looking skin tone. Some primers also provide a glow-boost and extra skin benefits like hydration and protection from external aggressors like UV rays and pollution. You can also use a primer on top of your makeup to give your skin an instant pick-me-up during the day. Wonderglow is magic for refresing the look of your makeup. Or wearing face primer on its own will help to even the look of your skin tone and blur the appearance of blemishes for an everyday, naturally glowing look.

Why You Should Use A Primer? Benefits of a Primer

If you want to achieve a smoother, radiant looking complexion, then a primer is a must-have in your makeup bag. Depending on the type of primer, you can get many different skincare benefits as well as making your makeup glow. As a hybrid between skincare and makeup, it is the perfect powerhouse to keep your skin hydrated and looking flawless.

A face primer has skincare benefits as well as being an essential makeup product. This makes it the perfect start to your makeup routine that can treat and transform your skin!


We are all looking to create a youthful-looking complexion, and a face primer can help deliver this! With anti-ageing ingredients, a primer can create the illusion of a youthful glow. With plump-effect ingredients such as BioNymph Peptide, this will help your skin to always appear more youthful.


It’s no secret that at Charlotte Tilbury we are all about that GLOW, so an illuminating primer is high on our list of makeup and skincare priorities! Primers are ideal for adding subtle glow underneath your makeup if you want to add radiance to your makeup. If you want to wear a primer on its own, illuminating ingredients can give you an all over glow without the intensity of a highlighter. We love adding a boost to our makeup midday by tapping in Wonderglow primer on our cheekbones for a subtle highlight.


Face primer and smooth skin come hand in hand. The most popular way to use a primer is before your foundation, and this is a fantastic method of creating a smoother-looking canvas. As the skincare ingredients treat your complexion, the smoothing makeup will create silky soft feeling skin that helps your face makeup glide on effortlessly. Plus, it helps your makeup last for longer!


A lot of us have issues with redness and discolouration of the skin. Face primers offer a wonderful remedy to help even out skin tone and colour-correct the appearance of redness. By doing this before your foundation or concealer, you can eliminate the look of discolouration for a more even-looking complexion. This can help you see where you need further coverage with makeup and where you can go without. Charlotte's Brightening Youth Glow primer is specially designed to help colour-correct and even out skin tone!


Hydrated, moisturised skin is on top of most of our skincare wish lists. By using a face primer, you can help to keep your skin nourished and hydrated.


Some primers have extra ingredients that provide protection! Charlotte's Invisible UV Flawless Poreless SPF Primer is enriched with SPF 50 and CITYSTEM™ to provide everyday protection from UV rays and modern pollution.

How To Apply Primer

  1. Charlotte's Magic Cream and Brightening Youth Glow primer give the complexion an instant, youthful-looking glow

    Step 1: Apply After Moisturiser

    To apply a face primer, it is best applied using your fingertips. Simply use a peanut-sized amount and blend all over your face after applying moisturiser.

  2. Wonderglow is Charlotte's illuminating primer for an instant soft-focus beauty flash

    Step 2: Buff With Or Over Foundation

    If you are using it underneath foundation, you can buff in your foundation on top. Or you can even mix it together for a sheer, dewy glow.

  3. Charlotte's Unisex Healthy Glow is a hydrating tinted moisturiser to be worn all year round

    Step 3: Feel Fresh-Faced And Fabulous!

    For an effortlessly natural look, apply on its own to even out skin and blur imperfections whilst still looking fresh-faced and fabulous!

    Shop Brightening Youth Glow

    Shop Wonderglow Face Primer

    Shop Unisex Heathly Glow


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