cookies policy

Last Updated: November 2025

Charlotte Tilbury Beauty Limited has its registered office at 8 Surrey Street, London, WC2R 2ND. In this Cookie Policy, we use “we”, “us” and “our” to refer to the head office of Charlotte Tilbury Beauty Limited at the registered office address above and our affiliates. When we refer to the “Charlotte Tilbury Group,” we are referring to the wider family of Charlotte Tilbury companies.

Information within this Cookie Policy (“Policy”) has been provided to help you understand what cookies are, what they do and how we use them. This is to help you decide whether you wish to allow optional cookies to be used on your device or not. This Policy applies to all www.charlottetilbury.com websites including all subdomains globally (“Websites”), other digital platforms and any mobile applications made available to you by us (“App”), together the (“Platforms”).

Like most websites, platforms and mobile apps, we log IP addresses and use cookies and similar technologies which allow us to recognise you and to customise your experience, whilst providing us with information about how visitors access our Platforms.

WHAT ARE COOKIES?

Cookies are tiny text files which are placed on your computer when you visit a website. Our Platforms use cookies to provide you with a personalised browsing experience and to enhance your use and experience of our Platforms. We will apply and save your cookie preferences where you are signed in to our Platforms. If you are not signed in, we may need to ask you for your cookie preferences again on your next visit. Cookies do not give us access to your computer but they may allow us to collect  information about you. For additional information about our collection and use of your personal data, please see our Privacy Policy. For more information about our privacy practices in another jurisdiction, please refer to the privacy policy posted on our website for that jurisdiction.

Functions performed by a cookie can be achieved by other means, too. This Policy on cookies, therefore, also applies to any similar technology that stores or accesses information on your device. For example, beacons, pixels, and plug-ins. The single term “cookies” as used in this policy refers to cookies and any similar technologies. We use pixel tags which are small images which are embedded into our Platforms or emails. We use pixel tags to collect information about your browser or device, how you interact with our Platforms, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser. Useful information about cookies can be found at: http://www.allaboutcookies.org/

WHY DO WE USE COOKIES?

Some cookies are necessary for the operation of our Platforms and others are optional but help us to provide you with a better experience. We set some of these cookies and others are set by third parties we work with to operate our Platforms and offer our products and services to you. Cookies allow us to make improvements and remember your interactions and preferences so we can give you a more personalised experience and to analyse traffic visiting our Platforms.

We categorise the cookies used on our Platform as follows:

• Strictly Necessary – required for the operation of our Platforms, including protecting our Platforms from attack, to protect against bots and spam, remembering your preferences and allowing you to place orders which includes payment services.
• Functional – these help us enhance your experience while you are using our Platforms, including to allow for a more tailored experience on our Platforms and to allow our videos to operate or select your region.
• Performance/Analytics – these help us to analyse data about web page traffic and improve our Platforms and to tailor it to customer needs.
• Targeting/Advertising – these cookies allow us to provide you with targeted advertising based on your online activity and allow for interaction with social media platforms.
• Social – these cookies are third party cookies (e.g. Facebook) that allow you to interact with social media platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.

Where permitted by law, we may combine information we receive from other websites, mobile applications and sources, with information you give to us and information we collect about you, including cookie information.

HOW CAN I MANAGE MY COOKIES?

When you first visit our Platforms or if you have cleared your browser cookies (see below for more information), you will be provided with the option to “Accept” or “Reject” any optional cookies by clicking on the banner pop-up. Blocking and/or rejecting some types of cookies may impact your experience on the site and the services we are able to offer. Enabling cookies may allow for a more tailored browsing experience and enable full functionality of our Platforms, including booking an appointment with a Charlotte Tilbury Artist.

You have the right to withdraw your consent and refuse the use of cookies at any time and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platforms. You can change your cookies preferences by Managing your Cookie Settings or by changing your browser settings (e.g., in Chrome, Safari, and others) to decline optional cookies. Consult the Help files for your specific browser.

Do Not Track (DNT): Our Website does not currently respond to DNT signals from browsers.

WHAT COOKIES DO WE SET?

This list below provides examples of the cookies used on our Platforms any may be updated from time to time.

STRICTLY NECESSARY COOKIES

Providers	Purpose
Charlotte Tilbury	We use a variety of cookies and other storage mechanisms to make our Platforms function. This can be to load the Platform, to maintain security, remember your language preferences and operate key features such as purchases.
Google reCAPTCHA	We use Google reCaptcha to protect our site against bots and spam enquiries.
Klarna AfterPay	We offer Klarna and AfterPay to offer you payment services.
Lunio	We use Lunio to prevent advertising fraud.
OneTrust	We use OneTrust to manage our cookie banner and to remember your storage preferences.
Redant	RedAnt’s Retail OS drives our Virtual Consultations experience.
Stripe	We use Stripe to facilitate purchases and subscriptions, which may include storing information temporarily on your device.
Zendesk	Zendesk sets storage on our Customer Care Portal so that you can get help from us.

FUNCTIONAL COOKIES

Providers	Purpose
Optimizely	Optimizely We use Optimizely cookies to allow us to test different versions of website pages to different users at the same time and to track how users navigate around our website. We use this information to test new features and make the website easier to use.
Behavioural Data Platform	We use our behavioural data platform to understand how our Platforms are performing and to personalise your experience across the Platforms and for our email marketing campaigns. We set a cookie to remember you, and to send activities to our Platform.
GetFeedback Typeform	GetFeedback and Typeform are used to ask for feedback across our Platforms. These are opt-in when you see the form. We may set storage to remember whether you have given feedback already.
YouTube	YouTube If you watch videos embedded on our site from YouTube, YouTube will set storage to record your activity.
Zendesk	Zendesk If you visit the Website and opt-in to Functional Cookies, we will offer you an opportunity to talk to one of our Beauty Experts.

PERFORMANCE COOKIES

Cookies used for this purpose are often used on our Platforms by third parties providing specialist services to us. These cookies may collect information about your online behaviour, such as your IP address and the website you arrived from. This means that you may see our adverts on our Platforms and on other organisations' websites.

Providers	Purpose
Adalyser	Adalyser is used in the United Kingdom to measure our TV advertising.
Algolia	We use Algolia to run our on-site search engines and understand how people use our search.
Apple Store Ads	When you click on an ad in the iOS App Store, we use Appsflyer to measure that conversion.
Appsflyer	We use Appsflyer to understand how our marketing campaigns are performing on iOS and Android, as well as help you open the app if you’re on our Platform.
AWS	We use Amazon Web Services to host and deliver our site. We also use AWS Cookies to monitor how fast and reliable our Platform is.
Bazaarvoice	Bazaarvoice lets you leave reviews on our products. We may also measure conversions from your interactions with reviews.
Behavioural Data Platform	We use our behavioural data platform to understand how our Platform is performing and to personalise your experience across our Platforms as well as personalise our email marketing to you. We set a cookie to remember you and use other technologies to send activities to our platform.
Curalate	Drives user-generated content and displays product imagery from social media
Duel  and Traackr	Duel and Traackr are brand advocacy platforms. When you click an ad from an advocate (such as an influencer), we set a specific cookie for the platform so that we can credit the advocate  appropriately.
Braze	We may use Braze to send marketing emails to you and to gain insights into how our email marketing campaigns are performing.
Emarsys	We may use Emarsys to send marketing emails to you and to gain insights into how our email marketing campaigns are performing.
Movable Ink	We may use Movable Ink to personalise marketing emails and see how our emails are performing.
Glassbox	Glassbox helps us identify challenges users might face while using our Website, such as unclear user journeys.
Firebase	We use Firebase for app usage data and event tracking
Google Analytics	We use Google Analytics to understand how our Platforms are performing.
Google Optimize	We use Google Optimize to make small changes to the look and feel of our Platforms.

TARGETING/ADVERTISING COOKIES

These cookies help us show you relevant advertisements, limit how often you see them, and measure the effectiveness of our marketing.

 

If you log in or make a purchase with us and have consented to Targeting/Advertising cookies, we may use a securely hashed version of limited information such as your email address, phone number, first name, country, and city. This information is encrypted using at least the SHA256 standard before being shared with advertising partners. These partners use the hashed values to match with users on their platforms, allowing us to show relevant ads to you and others with similar interests.

These partners may also use this data to create groups of users with similar characteristics (“lookalike” or “similar” audiences). In these cases, we are not the data controller for their prospecting activities and these providers act as data controllers under their own privacy policies, which you can read below:

• Facebook Privacy policy accessible here
• Google Privacy policy accessible here
• Instagram Privacy policy accessible here
• TikTok Privacy policy accessible here
• Snapchat Privacy policy accessible here
• Bing Privacy policy accessible here
• Pinterest Privacy policy accessible here
• X Twitter Privacy policy accessible here

Providers	Purpose
Amazon Ads	Amazon pixels are used to understand and optimise our Amazon campaigns.
Attentive	We use Attentive to send SMS messages. The cookies we set help us understand how these are performing.
Bing Advertising	We use Bing Advertising to run adverts on Microsoft’s Websites. The cookies we set help us understand how these adverts perform
Cision	When we run adverts on Cision, we set cookies to understand how these adverts perform, and to create adverts for relevant audiences
Criteo	Criteo is our display advertising partner and helps us run adverts on third party websites. Criteo uses a mix of same-site and cross-site cookies to attribute sales to advertising.
Google	We run adverts across Google’s sites, such as Google.com and YouTube. We use a variety of cookies and other storage means to understand how these adverts are performing.
Google Analytics	We use Google Analytics to understand how our Platforms are performing. We only enable additional targeting features for Google Analytics when both Performance and Targeting cookies are accepted.
Horizon Next	We use Horizon Next to understand users' visits to help optimise direct response campaigns in the United States.
Intelligent Reach	Intelligent Reach helps us to put our products on other advertising platforms. We use Intelligent Reach
Kelkoo	Kelkoo is a search engine that helps you find products. We set cookies from Kelkoo to understand how well Kelkoo performs.
Meta	We use Meta Pixel to understand how our advertising performs across Facebook and Instagram, as well as to create adverts for specific audiences.
Narrativ	Narrativ is an advocacy network.
Partnerize	Partnerize is an advocacy network for our partners. When you click an ad from a partner using Partnerize, we set a short-lived cookie to ensure we credit the partner appropriately.
Pinterest	When we run adverts on Pinterest, we set cookies to understand how these adverts perform, and to create adverts for relevant audiences.
Podsights	We use PodSights to understand how our podcast advertising performs in the United States.
Reddit	When we run adverts on Reddit, we set cookies to understand how these adverts perform, and to create adverts for relevant audiences.
Sizmek	When we run adverts on Sizmek, we set cookies to understand how these adverts perform, and to create adverts for relevant audiences.
Snapchat	When we run adverts on Snapchat, we set cookies to understand how these adverts perform, and to create adverts for relevant audiences.
TikTok	We use TikTok to understand how our content and advertising performs.
TTD	TTD is a media buying platform used to purchase adverts. TTD uses a mix of same-site and cross-site cookies to attribute sales to advertising.
Verizon	Verizon is our display advertising partner and helps us run adverts on other websites. Verizon uses a mix of same-site and cross-site cookies to attribute sales to advertising.
Yext	We use Yext to run our Stores Website and measure conversions
MentionMe	We use MentionMe to allow you to refer your friends to Charlotte Tilbury Beauty.

RETENTION OF COOKIES ON YOUR DEVICE(S)

Cookies can be used for just the duration of your visit (“session cookies”) or they can be used to measure how you interact with services and content over time (“persistent cookies”). The lifespan of the cookies we use differs depending on the category of cookies. For example, session cookies only last until you close your browser. Persistent cookies have a longer lifespan and are not automatically deleted when you close your browser. Our persistent cookies allow us to recognise you between visits, for example by remembering your settings such as language, or are generally used to tailor our content to your preferences. First party cookies that we set will not be retained for longer than 12 months. Third party cookies may have a longer duration.

UPDATES TO THIS POLICY

We may update this Policy from time to time. When do, we will revise the “Last Updated” date at the top of this Policy.

CONTACT US

If you have questions about this Policy, contact dpo@charlottetilbury.com