Charlottes Story

Charlotte Tilbury


Everyone notices the effect a beautiful woman has entering a room and from a young age I wanted to understand her secret weapon. Then, when I was 13 I discovered mascara and personally experienced the power of makeup – I have been hooked ever since!

I was born in London, but grew up in a wonderfully creative environment with my parents in bohemian Ibiza, surrounded by artists, actors, writers and musicians. My father is a painter and my mother is a luxury production manager, so I knew that I would do something creative too and when I met the inspirational makeup artist Mary Greenwell, I was inspired to train at the Glauca Rossi School of Makeup in London and pursue a career as a makeup artist.

As a determined young makeup artist, I was persistent. I was constantly building my network of professional peers including photographers, models and stylists – many of whom I still work with today. The 1990s – the era of supermodels who epitomised glamorous beauty and really embraced hair and makeup artistry – were inspiring and formative for me. I believe that every woman wants to feel beautiful, powerful and sexy and that makeup is a great way to achieve this. Makeup gives you INSTANT CONFIDENCE. It’s about feeling as fabulous on the outside as you do on the inside.

Give a woman the right makeup and she can conquer the world.

Charlottes Story


Charlottes Story

I’m privileged to work with some of the most incredible people in the fashion and beauty industry – from the world’s best photographers like Mario Testino, Mert Alas & Marcus Piggot, Annie Leibowitz, David Bailey, Steven Klein, Michelangelo di Battista and Terry Richardson; A-list celebrities and models such as Kate Moss, Cara Delevingne, Naomi Campbell, Penelope Cruz, Amal Clooney and Natalie Portman to name but a few and of course not forgetting iconic publications like Vogue UK, US, Paris, China and Brazil, Vanity Fair, iD, GQ and many more.

Throughout my career, I worked as a Creative Consultant with many fantastic beauty brands and innovative labs, including Tom Ford, Mac, Helena Rubinstein and Chanel – so I’m thrilled to now be pouring all of my secrets, industry know-how and passion into my own range which I launched in 2013.

I believe in red-carpet skincare and makeup that is:

  • Easy to choose
  • Easy to use
  • Easy to gift
Charlottes Story

Charlotte’s Awards

I’m really privileged to have won more than 205 awards, including Walpole Emerging Luxury British Brand 2014, CEW Best New Brand of the Year 2015, CEW Best British Brand of the Year 2015 and 2016, Walpole Best British Luxury Brand 2016, CEW Best New Makeup Product For Lips 2017, CEW Best New Women’s Fragrance 2017 and CEW Best New Makeup Product For Eyes 2017.


Personally, I was excited and humbled to be named Fashion Creator at the British Fashion Awards 2005, Rodial’s Award for Best Make-up Artist 2012 as well as winning CEW Achiever award in 2014 and InStyle’s Makeup Artist of the Year 2015. I also had the honour of being nominated Veuve Clicquot Businesswoman of the Year 2016.

I love creating exciting new formulas and discovering gorgeous, confidence-boosting beauty. I welcome you to our journey and hope you love the products as much as I do!

Charlottes Story