Charlotte Tilbury Beauty is proud to announce that it is now Leaping Bunny approved by Cruelty Free International. Cruelty Free International’s Leaping Bunny Programme is the internationally recognisable gold standard in cruelty free beauty and is awarded to brands who meet rigorous globally-applied criteria. Charlotte Tilbury Beauty has maintained a cruelty free commitment since its launch in 2013, and the Leaping Bunny approval now provides an official confirmation of its cruelty free status.
Charlotte Tilbury Beauty believes that EVERYONE, EVERYWHERE should have access to its empowering, confidence boosting range of research-powered skincare and makeup magic. Today’s Cruelty Free International Leaping Bunny approval underlines this core belief and allows Charlotte Tilbury Beauty to maintain its values and promise as it continues to expand globally.
The ability to be cruelty free in all global markets follows a close partnership with Cruelty Free International to assess and verify that every part of the Charlotte Tilbury Beauty’s global product development, supply chain and distribution complies with the stringent Leaping Bunny criteria. Charlotte Tilbury Beauty will continue to work closely Cruelty Free International as it grows its product ranges and offerings worldwide.
Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty
“I am incredibly proud that we have achieved Cruelty Free International’s Leaping Bunny approval, a crucial industry benchmark for cruelty free beauty. Today marks a huge leap forward in our disruptive global expansion plan - with a strategic partner that supports our purpose, positive values and disruptive way of doing business! I believe that with the right makeup and skincare, we can build confidence and we can change the world - being cruelty free really is at the foundation of that!"
About Cruelty Free International:
Cruelty Free International is the leading organisation working to create a world where nobody wants or believes in the need to experiment on animals. As one of the world's longest standing and most respected animal protection organisations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.
About The Leaping Bunny Programme:
The Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products. This programme is the best assurance that a company has made a genuine commitment to help end animal testing. At Charlotte Tilbury Beauty, it was important to us that we meet the rigorous globally applied criteria which extend over and above laws governing animal testing and include ongoing independent audits as we are committed to maintaining our cruelty free status. Companies like us that meet these required standards are able to proudly display the Cruelty Free International Leaping Bunny logo.
Demetra Pinsent, CEO of Charlotte Tilbury Beauty
“At Charlotte Tilbury Beauty we hold ourselves to finding innovative ways, in keeping with our company values, of sharing our brand, products and services with customers around the world. Our partnership with Leaping Bunny is an important milestone both for us and for our customers and we are incredibly proud to be officially recognised as cruelty free. As we continue to expand globally, we are making significant investments in our global and local supply chains to ensure we remain cruelty free - and able to give Charlotte Tilbury customers around the world access to the same brand magic and beauty they trust and love.”
Michelle Thew, CEO of Cruelty Free International
“I am thrilled to be partnering with Charlotte Tilbury Beauty and bringing great cruelty free choices to consumers everywhere. For a company this size, Leaping Bunny approval is a huge undertaking and shows just how serious the brand is about being cruelty free and ending the suffering of animals for cosmetics. This demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”
WHY IS CHARLOTTE TILBURY PARTNERING WITH CRUELTY FREE INTERNATIONAL?
Cruelty Free International is an organisation that works to end animal experiments worldwide, champion better science and cruelty free living. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers, and brands like us, to make a positive difference for animals.
WHAT IS THE CRUELTY FREE INTERNATIONAL LEAPING BUNNY PROGRAMME?
As part of Cruelty Free International's mission to end animal experiments, they operate the Leaping Bunny Programme which is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products. The Leaping Bunny logo is the best assurance a consumer can get that a brand is doing everything it can to be cruelty free. This is hugely important both for us and for our customers.
IS CHARLOTTE TILBURY BEAUTY LEAPING BUNNY APPROVED?
Yes, we are very proud to be Cruelty Free International Leaping Bunny approved, which allows us assure our customers that we are working to a global gold standard. The Leaping Bunny logo will now appear proudly across the Charlotte Tilbury brand, allowing our customers to shop for their favourite beauty products in the knowledge that all makeup and skincare products are approved as cruelty free, against the rigorous Leaping Bunny criteria.
WHAT DOES CHARLOTTE TILBURY BEAUTY BEING LEAPING BUNNY APPROVED MEAN?
At Charlotte Tilbury Beauty, achieving the Cruelty Free International Leaping Bunny approval means we maintain our commitment to being cruelty free and shows that we value transparency throughout our supply network, demonstrating to our customers that we have our procedures, policies and values in all the right places. Leaping Bunny approval is an important milestone for both the company and our customers.
IS CHARLOTTE TILBURY BEAUTY THE ONLY BRAND TO BE APPROVED?
At Charlotte Tilbury Beauty, we join hundreds of other companies to be awarded Cruelty Free International Leaping Bunny approval, globally.
HAS CHARLOTTE TILBURY EVER TESTED ON ANIMALS?
No, we have never tested our products on animals. We have been against animal testing since our launch in 2013 and the Leaping Bunny approval now provides all our customers with the reassurance of gold standard approval. Being a Leaping Bunny brand means having a supplier monitoring system that is implemented by ourselves and by our supply chain, as well as regular checking for animal testing throughout the supply network down to manufacturers. We follow a fixed cut-off date policy and accept ongoing independent audits, to ensure compliance with the global criteria. This approval is an important step for us and our customers, as it gives confirmation that we have been independently verified as doing everything we can to be cruelty free!
ARE CRUELTY FREE PRODUCTS LESS SAFE BECAUSE THEY ARE NOT TESTED ON ANIMALS?
No, all products must be tested for safety, and cruelty free products remain safe as they use humane and effective alternatives to animal testing and ingredients already approved as safe. There is toolbox of non-animal methods available to assure the safety of cosmetics. The development of non-animal alternatives has often been encouraged by initiatives like the Cruelty Free International Leaping Bunny programme.
HOW CAN CHARLOTTE TILBURY BEAUTY BE RESEARCH-POWERED WITHOUT TESTING ON ANIMALS?
We make wide use of consumer panel testing, human-based clinical assessments and safety, including patch tests, comedogenicity testing, and ophthalmological testing.
WILL I SEE THE LEAPING BUNNY LOGO ON YOUR PRODUCTS, AND WHAT DOES IT MEAN?
The Leaping Bunny logo will now shine brightly across the Charlotte Tilbury brand, allowing customers to shop for their favourite beauty products in the safe knowledge that all are approved cruelty free, using the rigorous Leaping Bunny criteria. The Leaping Bunny approval is a new beacon for us, as it confirms that our procedures, policies and values are upheld in all the right places. Even if you don’t see the Leaping Bunny logo on our packaging, you can rest assured our entire brand is covered by the approval.
DOES THE APPROVAL COVER MAKEUP, SKINCARE AND FRAGRANCE?
Yes! You can purchase your favourite Charlotte Tilbury makeup, skincare and fragrance products with the guarantee that globally, the entire range has been awarded the highest standard of cruelty free approval. To gain Leaping Bunny approval, a brand’s whole product offering must meet Leaping Bunny’s rigorous standards. Charlotte Tilbury is giving her customers the ability to trust, not only in her beauty expertise, but in the integrity of easy-to-choose Leaping Bunny approved makeup and skincare, past, present and in the future.
ARE CHARLOTTE TILBURY'S PRODUCTS VEGAN?
Many of our products are vegan and all are cruelty free approved by Leaping Bunny. The full updated list can be found here.
Do you have any plans or commitments to vegan certification?
Yes, we are committed to securing Vegan Society Accreditation and looking to start this post the Leaping Bunny approval process.
Are you expanding globally?
Being officially Leaping Bunny approved by the globally recognised Cruelty Free International programme has long been a strategic priority for Charlotte Tilbury Beauty. It is an important milestone for both the company and our customers. As we continue to expand our distribution into new markets such as Korea, Australia and mainland China, we want to give everyone the confidence that we do so in keeping with our cruelty-free values.
Have you launched in mainland China?
Yes, we are expanding into new markets such as Korea, Australia and mainland China. This expansion is in keeping with our cruelty-free values, supported by our official Leaping Bunny approval. Leaping Bunny approval has long been a strategic priority for Charlotte Tilbury Beauty as it supports our brand purpose and values, with cruelty free makeup and skincare for everyone, everywhere!
How are you able to launch in mainland China and be Leaping Bunny approved?
We will be the first Leaping Bunny approved luxury make-up brand to launch in mainland China, bringing our makeup and skincare magic in a way that maintains our brand values and purpose. We have created our own new production and distribution model in order to sell in mainland China, whilst also taking the critical steps with the Cruelty Free International Leaping Bunny programme to ensure we can retain our cruelty free status everywhere.
Before the Leaping Bunny approval did you sell in mainland China?
No - previously our products have not been available for consumer purchase in mainland China other than through the Leaping Bunny approved cross-border e-commerce model. This model allows international brands like us to sell products online direct to Chinese consumers through e-commerce partners, such as Tmall Global, without the requirement for product registration in mainland China or animal testing.
Can you explain your new domestic manufacture model?
Our domestic operation in mainland China is a significant, long-term investment for our business, which also adheres to the Cruelty Free International Leaping Bunny Programme steps to ensure we can remain cruelty free – an important factor for us. This is achieved in accordance with People’s Republic of China regulations by developing and producing the product formulations in our existing global suppliers before shipping them to our manufacturers in mainland China, where the crucial filling process is completed. This new supply chain model adheres to the Cruelty Free International Leaping Bunny criteria.
How has Leaping Bunny created a programme that allows for brands to be cruelty free in mainland China?
In 2020, Cruelty Free International – using learning and experience from its China Pilot Programme run with partners in mainland China – put in place carefully crafted criteria for Leaping Bunny brands using domestic manufacture in mainland China to sell their products and maintain their cruelty free status. Since a change in law in 2014, this process has not triggered mandatory animal testing for ordinary or “non-special-use” cosmetics, which includes the Charlotte Tilbury Beauty range available in mainland China. To ensure both product safety and cruelty free assurance, products are tested using internationally recognised non-animal testing methods. In addition, strong systems are put in place ensuring transparency with sales and distribution. This includes the ability for quick recall in the rare instances where there may be suspected public health issues or concerns raised.
What is post market testing and how can you be sure no animal testing takes place?
Post-market testing takes place during the rare occurrence of a serious consumer safety concern and involves the process of local authorities testing cosmetics after products have been sold in market. In China, the authorities are legally required to notify brands of any concerns and provide the brand with the option to undertake a quick recall in the rare instances where there may be suspected public health issues or concerns raised, and therefore avoid animal testing.