How To Choose Your Perfect Foundation Shade Online
Discover how to choose your foundation shade online with my Foundation Shade Finder and learn how to get a perfect colour match, every time!
- 13th June 2024
- By Charlotte Tilbury
9 minute read
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Need some more assistance, darlings? Discover my tips and tricks on how to choose your foundation shade online using my Foundation Shade Finder, below:
Step 1: Know your skin tone
Skin tone is broadly categorised into fair, medium, tan, and deep shades, and knowing which skin tone is the best match for your complexion will help you to choose the foundation shade that’s right for you.
The easiest place to start when identifying your skin tone is to look at the shades of AIRbrush Flawless Finish. My pressed powder is available in Fair, Medium, Tan, and Deep shades, and the one that has the closest match to the colour of your skin will reveal which foundation shades you should be choosing from.
Discover AIRbrush Flawless Finish
Step 2: Decide where your skin tone sits on the colour scale
Skin tone is a spectrum, darlings! A good foundation will have a wide shade range that caters to a variety of skin tones, but this can feel overwhelming when trying to select your shade. To pinpoint which shades will work for you, decide which end of the spectrum your skin sits on. For example, if you have deep skin, look at the deeper shades of a foundation and think about whether your skin is lighter, darker, warmer, or cooler.
Tilbury Tip: My foundations follow a number system that goes from light to dark, making it easy to choose a foundation shade that’s slightly lighter or deeper. Always look at model imagery and match yourself to the person whose skin tone closely matches yours.
Step 3: Determine your undertone
Skin tones naturally contain a unique blend of colours that influence their appearance. Two people with the same overtone can have an entirely different undertone and will match different foundation shades. Skin can have a warm, cool, or neutral undertone, and a foundation that has a matching undertone to your skin will look the most seamless and flattering.
How To Determine your Skin Undertone
Warm undertones: skin appears yellow, golden, or peach, has green veins, and tans easily in the sun.
Neutral undertones: skin appears beige or olive, has a mixture of green and blue veins, and can catch a tan but is also prone to burning in the sun.
Cool undertones: skin appears red, pink, or blue, has blue or purple veins, and burns easily in the sun.
Discover the different types of skin undertone:
Yellow undertones: warm-toned skin with a hint of yellow e.g. Airbrush Flawless Foundation in 3W
Golden undertones: warm-toned skin that looks naturally tanned with a hint of rich yellow e.g. Beautiful Skin Foundation in 13W
Peach undertones: warm-toned skin with a hint of pink e.g. Beautiful Skin Foundation in 7C
Olive undertones: neutral-toned skin with a hint of green e.g. Airbrush Flawless Foundation in 7.5N
Neutral undertones: neutral-toned skin that’s not too warm or too cool e.g. Beautiful Skin Foundation in 4N
Red undertones: cool-toned skin with a red, pink or blueish tint e.g. Airbrush Flawless Foundation in 2C
Step 4: Decide which foundation coverage you’re looking for
As well as finding your perfect foundation shade match, it’s important to consider the formula and finish that will work best for you. When choosing your foundation, bear in mind which formulas will work for your skin type; have the best longevity; and create the flawless foundation look that you love.
I’ve created a collection of sheer, light, medium, buildable, and full-coverage foundations including my newest foundation innovation: Unreal Skin Sheer Glow Tint hydrating stick foundation and super-natural skin tint! Discover glowy, matte, and natural-finish options in a wide range of shades to suit everyone, everywhere on CharlotteTilbury.com!
Need some help finding your flawless foundation match, darling? Discover my guide on how to choose the right foundation finish for you.
Step 5: Do you want your foundation to match your skin or lean slightly lighter or darker?
You can make different shades of foundation work for you, darlings. Some people like to wear a foundation that’s slightly lighter than their skin tone for a lifting, brightening effect, whereas others choose a darker shade of foundation to look more tanned. To get the most natural look from your foundation, I suggest choosing a true tone foundation that matches your skin tone as closely as possible.
Tilbury Tip: Always blend your foundation down your neck and into your hairline to mesh it with your skin tone and avoid any harsh lines.
Step 6: Upload a photo for easy and accurate shade match analysis
The final step to finding your perfect foundation shade is adding a photo of yourself for my Beauty AI and Light Tech to analyse. Snap a quick and easy picture of yourself and my Foundation Shade Finder will decode which foundation shade is your perfect match!
To get flawless results every time, bear these Tilbury Tips in mind when taking your photo:
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Look directly into the camera and avoid group shots
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Use natural lighting to capture your true skin tone
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Choose a single colour background and avoid wearing makeup, glasses or accessories
Once my Foundation Shade Finder gets a clear glimpse at your gorgeous face, it will match you with your perfect foundation shade.
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How To Choose Your Shade of Unreal Skin Sheer Glow Tint
Darlings, if you know and love Hollywood Flawless Filter or Charlotte's Beautiful Skin Foundation, here's how to choose your perfect shade of Unreal Skin Sheer Glow Tint hydrating foundations stick based on the shades you currently use:
Unreal Skin Sheer Glow Tint + Hollywood Flawless Filter Shade Matrix
Unreal Skin Sheer Glow Tint + Charlotte's Beautiful Skin Foundation Shade Matrix
Book a FREE Virtual Consultation with a Foundation Expert
I recommend my Foundation Shade Finder to everyone, darlings. It’s so quick and easy! However, I do understand the magic of speaking to a makeup artist that can guide you through the process. If you’re looking for foundation shade-matching tips, tricks, and recommendations from an expert, book a Virtual Consultation on CharlotteTilbury.com!
Virtual Consultations are FREE to book and give you 15 minutes of 1-on-1 time with a member of Team Tilbury – it’s like a trip to the makeup counter from home! On your video call, you can talk through your makeup or skincare wishes with one of my fabulous Virtual Artists and they will help you choose the perfect products for your skin tone, skin type, and makeup style.
Each of my Virtual Artists are trained by me and are passionate about sharing my Tilbury makeup secrets with the world, making beauty easy and accessible for everyone, everywhere! Let them know that you want to learn how to choose your perfect foundation shade and they’ll work their magic to design your dream complexion kit which you can add straight to your basket during your appointment.
Book a FREE Virtual Consultation and find your perfect foundation shade
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Author Details
Charlotte Tilbury
Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty
With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.
