What is Eye Serum?

What is eye serum? Discover the benefits of adding a supercharged eye serum to your skincare routine.

Darlings, the skin around your eyes is delicate and can be prone to dark circles, dullness and signs of ageing. Eye serum is the supercharged step in your skincare routine that helps your eye area to look brighter, firmer and more lifted. Discover more about energising eye serums in this guide including how and when to use eye serum and the visible benefits it can provide your under-eye area.

Anu Cryo Eye Serum application shot

What is Eye Serum?

Eye serums are formulated with concentrated skincare ingredients that are specifically chosen to improve the look of the eye area. They are often lightweight in texture with a silky liquid or gel consistency, gliding onto the sensitive skin around the eyes to deliver eye-enhancing benefits. Common ingredients found in eye serums include brightening vitamin C and niacinamide; stimulants like caffeine and ICEAWAKE™; and smoothing agents like retinol and REPLEXIUM™.

Tilbury Tip: Eye serums are different from eye creams, darlings – discover the differences in my guide to eye serum vs eye cream.

What Does Eye Serum Do?

Adding an eye serum with potent ingredients into your skincare routine can provide a plethora of skin benefits for your eye area. Discover the ways that eye serum can supercharge your skincare routine and help you to look and feel bright eyed and beautiful, every day. 

Serum still life

4 Key Benefits of Eye Serum

1. Depuffs the look of the eye area

Puffy-looking under eyes can be caused by late nights and lack of sleep, but applying a concentrated eye serum can help to depuff the look of the eye area. Gently massaging an eye serum like Cryo-Recovery Eye Serum into the skin can help it to look instantly refreshed and wide awake. Formulas that are infused with stimulating ingredients like caffeine can reduce the appearance of puffiness by energising and waking up the look of the eye area.

Discover how to reduce the look of puffiness around the eyes

2. Brightens the look of dark circles

Eye serums are often formulated with brightening ingredients that help to illuminate the look of the under eyes and reduce the appearance of dark circles. Vitamin C is a popular choice for helping the eye area to look brighter and more even. Other eye serum ingredients associated with helping dark circles to look reduced include smoothing-effect peptides, firming-effect retinol and energising caffeine complexes like the ones found in Cryo-Recovery Eye Serum. Massaging a hydrating, brightening eye serum into the eye area delivers potent, powerhouse ingredients and helps you to look bright eyed around the clock.

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3. Smooths and firms the look of fine lines and wrinkles

Many eye serums target signs of ageing such as wrinkles, crows feet and fine lines. These eye serums are enriched with smoothing and firming-effect ingredients such as retinol that can help to reduce the appearance of the natural effects of ageing. Concentrated formulas may help sagging and folds in the skin to look lifted and more contoured while also smoothing and blurring the look of fine lines and wrinkles.

Tilbury Tip: Cryo-Recovery Eye Serum is infused with multiple supercharged ingredients including REPLEXIUM™, ICEAWAKE™ and Swiss Ice Wine Essence which are all known to help reduce the appearance of wrinkles.

Discover more about REPLEXIUM

4. Cools and soothes

Some eye serums are inspired by the ice-powered expertise of cryotherapy treatments. Cryotherapy is popular for its use of cooling techniques that are designed to soothe and revitalise the look of the complexion; these techniques can be administered in a serum formula that’s rich in cooling, invigorating ingredients such as Cryo-Recovery Eye Serum’s ICEAWAKE™. When applied to the eye area, these cryo-inspired formulas mimic the effects of a research-powered facial to provide an instant eye refresh.

Discover more about cryo skincare

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Eye Serum Before and After

Darlings, using an eye serum consistently within your skincare routine can produce wonderful before and after results. Apply Cryo-Recovery Eye Serum daily and enjoy smoother, firmer and brighter-looking under eyes that look refreshed and depuffed!

Eye Serum before and after

In clinical trials:




95% agree lines, wrinkles & crows feet APPEAR SIGNIFICANTLY REDUCED!*

94% agree eyes APPEAR BRIGHTER!*

What is Eye Serum? More Frequently Asked Questions

When To Use Eye Serum

Eye serum should be used in the morning to refresh and revitalise the eye area before you start your day. In your skincare routine, eye serum should be applied after face serum and before moisturiser. You can use eye serum in the evening as well; however, I suggest layering it with a rich eye cream for extra overnight nourishment and moisturisation.

Discover the correct order of skincare steps

Can You Use Eye Serum Every Day?

Yes, I recommend using an eye serum every day for best results. Like any skincare product, the more consistent you are with your eye serum application the more benefits you will see. Applying an energising eye serum that’s infused with kind-to-skin ingredients each morning is the number one way to help your eye area appear smoother, brighter and more awake.

Discover how much eye serum to apply

What Age Should You Start Using Eye Serum?

Eye serum can be applied at any age to hydrate, smooth and brighten the look of your eye area. Skin often begins to have different needs as you enter your 30s and starts to require more love and care, so your early 30s is the perfect time to start using eye serum. 

Don’t worry if you are on the other side of your 30s, darlings, it’s never too early or too late to start using eye serum. Add eye serum to your skincare routine whatever your age and unlock brighter-looking eyes that appear fresher and wide awake!

Discover my skincare routine for 30s

Do I Need Eye Serum and Face Serum?

While eye serum and face serum are both categorised as serums, they are formulated to help with the specific concerns of the skin around your eyes and on your face, respectively. Eye serums are enriched with supercharged ingredients that can address skin concerns such as dark circles, fine lines, and puffiness around the eyes, whereas face serums are formulated for concerns such as dryness, dehydration, redness, uneven skin tone and texture. Eye serum and face serum have different purposes in your skincare routine; you can use one or the other or both depending on your skin wishes.

Tilbury Tip: Analyse your skin using my Pro Skin Analysis Tool**, then add the perfect face and eye serums to your routine to help your skin look and feel its best.

Discover my Pro Skin Analysis Tool

Learn more about face serum

*Tested on 120 people over 8 weeks

ICEAWAKE™ is a trademark by Mibelle Ag Biochemistry

REPLEXIUM™ is a trademark of BASF Beauty Care Solutions France SAS

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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