What Is Cleanser and What Does Cleanser Do?
What is cleanser? Discover everything you need to know about cleansing your face and how to use facial cleanser in your skincare routine.
- 16th May 2024
- By Charlotte Tilbury
7 minute read
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WHAT IS A FACIAL CLEANSER?
Facial cleansers are formulated to gently wash your face to melt away makeup and remove sweat, excess oil, impurities, dirt, and dead skin cells. Some cleansers can help to unclog pores and provide subtle exfoliation, as well as help skin to look fresh-faced and glowing after every rinse. A good cleanser provides extra skincare benefits such as smoothing, brightening, and hydrating effects while cleansing your complexion.
Each of my cleanser innovations are supercharged to cleanse and hydrate your skin for an instant magic glow! Discover:
NEW! Charlotte’s Magic Hydration Revival Cleanser: my 3-in-1, next-generation cleanser cleanses to the power of three! Transforming in texture from a cushiony cream into a lathered foam to a nourishing milk, this formula cleanses, hydrates, and primes your skin all at once while delivering kind-to-skin ingredients like hydrating hyaluronic acid, smoothing-effect peptides, and barrier-strengthening biomimetic barrier shield technology.
Multi-Miracle Glow: my multi-use beauty balm for cleansing, nourishing, and reviving the look of skin. This miracle balm can be used as a cleanser, overnight mask, and a body balm to leave skin feeling soft and supple with a dewy-looking facial finish.
Goddess Cleansing Ritual: my expert double cleansing method that pairs an invigorating citrus oil cleanser and a purifying charcoal cleanser for a rejuvenating 2-step cleanse that leaves skin appearing brighter and refreshed.
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How To Cleanse Your Face
Cleansers can come in many different formats from foaming cleanser, to cleansing milk, to cleansing balms, and how you cleanse your face will depend on which cleansing product you use. Discover my tips and tricks on how to cleanse your skin using my clinically proven cleansers including NEW! Charlotte’s Magic Hydration Revival Cleanser!
HOW TO CLEANSE YOUR SKIN USING FOAMING CLEANSER
The secret to cleansing your skin with a foaming cleanser is to get a good lather that can cocoon your complexion in refreshing and revitalising cleanser. Foaming cleansers like Charlotte’s Magic Hydration Revival Cleanser are formulated to foam on contact with water – just add water for fresh, foam-cleansed results!
Discover How To Cleanse with Charlotte’s Magic Hydration Revival Cleanser:
STEP 1 - CREAM: Squeeze cleanser into the palm of your hand – you will need a hazelnut-sized amount to coat your entire face. Your cleanser will start as a comforting cream that feels malleable between your fingers and is easy to lather.
STEP 2 - FOAM: On contact with water, your cleanser will begin to create a frothy, foam texture. Foaming cleanser smooths effortlessly onto the face and is perfect for evenly flooding skin with the skin-loving properties of cleanser.
STEP 3 - MILK: As you massage my foaming cleanser into your skin, it will transform into a nourishing milk texture that is easy to rinse away after completing your cleanse. Use upward circles when applying cleanser onto your face, then use a luke-warm muslin cloth to remove cleanser and reveal your freshly cleansed skin.
HOW TO CLEANSE YOUR SKIN USING A CLEANSING BALM
The beauty of Multi-Miracle Glow is that it’s a cleanser, mask and moisturising balm in one. For best effects, use my wonder workout massage when applying cleansing balm to your face for a deep-cleansing, beauty-boosting facial massage.
FOR A DREAMY DEEP CLEANSE: Apply Multi-Miracle Glow to your dry face, massaging the product in angel wing motions towards your hairline and neck. Leave the product on for a masking effect, then rinse off with warm water after 10 minutes.
FOR AN OVERNIGHT MASK: If you’re using Multi-Miracle Glow as an overnight facial mask, apply a thin layer of cleansing balm all over your face, massaging it into your skin and leaving it on overnight for best results. In the morning, rinse off any excess product and begin your usual morning skincare routine.
FOR A BEAUTY BALM: Apply Multi-Miracle Glow directly onto targeted areas like dry patches on the elbows, hands, and knees, then massaging the area for a radiant, nourished-looking glow. No rinsing required!
Discover how to use Multi-Miracle Glow
HOW TO DOUBLE CLEANSE YOUR SKIN
If you want to perform a rejuvenating double cleanse for a spa-like complexion, apply my Goddess Cleansing Ritual cleansers.
Double cleansing requires an oil-based cleanser followed by a purifying cleanser for a deep skin cleanse. First, apply my refreshing, brightening-effect, oil-based cleanser with citrus oil and Vitamin C to break down and remove any traces of makeup. Then, apply my charcoal cleanser to draw out impurities from your pores for a purified, spa-cleansed complexion.
MAGIC STEP 1: Massage oil-based cleanser into your skin, then take a muslin cloth soaked in warm water and apply it to your face for 20 seconds for a magic steam clean.
MAGIC STEP 2: Apply charcoal cleanser and massage it into your skin while avoiding the eye area. Wet the muslin cloth in warm water and wash off the charcoal cleanser to reveal a cleansed complexion that’s ready for toner, face serum, moisturiser and facial oil.
Learn more about double cleansing
Tilbury Tip: If you adore Charlotte’s Magic Hydration Revival Cleanser (I don’t blame you, darling!) but want to experience the magic of double cleansing, simply use as instructed above, then apply a second time for a deep, double cleanse effect.
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Author Details
Charlotte Tilbury
Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty
With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.
