Jaw Countouring 101: How To Contour Jawline

Dreaming of a perfectly, visibly defined jawline? Charlotte’s jaw contouring tutorial tells you everything you need to know about how to contour the jawline.

Achieving a visibly sculpted jawline is one of the key tricks to a gorgeous beauty look and dreamy facial framework. Contouring your jawline can help to slim, reshape and refine the look of your entire face, creating the appearance of shadows to give you a chiselled-looking complexion.

Read on to discover Charlotte’s MAGIC tips, tricks and cheats to give your jawline the DREAMY contouring treatment for a DEFINED and DESIRED beauty look!

Jourdan Dunn model shot

Tips and Tricks to Contour Jawline

A naturally sculpted jawline often comes down to age and genetics but thankfully there are many MAGICAL skincare and makeup hacks that can help you achieve the look of a perfectly defined jawline look in MINUTES, no matter your age or face shape!

Before we move on to Charlotte’s jaw-contouring makeup tutorial, here are some MAGIC tips and tricks for the look of a perfectly defined jawline…

MAGIC TIP 1: Look after your skin

Skin that’s HEALTHY and HYDRATED is softer, smoother, firmer and more youthful looking and this includes the skin around your jawline! Charlotte’s guide to How to get smoother-looking skin is full of tips, tricks and step-by-step guides to achieving a FLAWLESS complexion fast!

MAGIC TIP 2: Perfect your facial massage technique

Use Charlotte’s 5-minute Tilbury Tap facial massage technique to boost your complexion whenever you apply Charlotte’s MAGIC skincare products. This will help to stimulate blood circulation and ensure your products are properly absorbed into your skin while also releasing tight facial muscles and reducing the look of puffiness for the look of a visibly chiselled-looking jawline. Looking to further enhance your facial massage technique? Try a gua sha or similar tool to help achieve a more sculpted appearance.

MAGIC TIP 3: Always use SPF

Darlings, SPF is an essential part of your daily skincare ritual. When your skin gets damaged by the sun, it can cause the breakdown of collagen, which can accentuate the appearance of a sagging jawline. Charlotte’s Invisible UV Flawless Poreless Primer with SPF 50 shield is a super-hydrating primer with hyaluronic acid and pollution defence to NOURISH, PROTECT and BRIGHTEN the look of your complexion. Apply it as the last step in your skincare routine, just before you apply your makeup.

How To Contour Jawline Makeup Tutorial

When highlighting and contouring your jawline, it’s important that your skin is hydrated and fully primed and prepped for a healthier complexion and perfect makeup application. Charlotte’s guide to The Correct Order Of Skincare Products For Your Routine tells you everything you need to know about how to apply your skincare products in the correct order so that you can reap all the benefits for truly MAGICAL skin.

After you’ve applied your skincare products in the correct order, it’s time to contour! Here’s Charlotte’s step-by-step guide to a FLAWLESS beauty look and the appearance of a PERFECTLY DEFINED contour jawline…

  1. Wonderglow is an illuminating primer that gives the skin a soft-focused, luminous finish

    STEP 1: Begin your makeup routine

    Following Charlotte’s guide to The Correct Order to Apply Your Makeup, apply primer, colour corrector, foundation and concealer to create a flawless-looking base. This will create a SEAMLESS canvas for your jawline contour to work its magic!

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  2. An open, liquid contour wand in a deep bronze-coloured, reflective packaging with a soft, sponge-tip applicator at the end and its lid next to it.

    STEP 2: Contour with Charlotte’s Hollywood Contour Wand

    Hollywood Contour Wand is a lightweight, blendable and buildable formula with a cushion applicator that creates the LOOK of a GORGEOUSLY SCULPTED jawline and cheekbones in seconds! To apply to your jawline, angle your chin up to apply along the edge of your jawline to add definition along your bone structure. Then, suck in your cheeks and apply the product from the top of the ear in a sweeping motion towards the centre of your cheek, stopping in line with your nostrils and no more central than your pupils.

    Want to intensify your contour? Layer the magic! Apply another layer of Charlotte’s Hollywood Contour Wand under your chin and jawline. Charlotte’s blendable and easy-to-use cream-based contour can be dialled up and easily intensified from day to disco!

    If you prefer a powder contour look, opt for Charlotte’s Airbrush Bronzer, an award-winning matte bronzer that will give you a glowing goddess complexion! Simply apply along the jawline for a sun-kissed sculpted look!

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  3. Hollywood Complexion Brush, a double-ended, synthetic makeup brush for blending out creams and liquids

    STEP 3: Blend, blend, blend

    Use a clean and dry makeup brush to start blending around the contour lines you’ve created to achieve a natural shadow effect. Charlotte’s Hollywood Complexion Brush is your key to flawless jawline contouring, softening any harsh lines and creating the look of PRECISE contours. Simply use the large flat-top head to blend the contour into your chin, forehead and cheekbones. The angled small head can then be used to blend areas that require more precision, like your nose.

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  4. Charlotte's Hollywood Glow Glide Face Architect Highlighter in Champagne Glow, a warm, champagne pressed highlighter

    STEP 4: Charlotte's Highlighter Jaw Trick

    After you’ve defined the look of your jawline with contour, create further contrast by applying Charlotte’s Hollywood Glow Glide Face Architect Highlighter using the JAW TRICK from Charlotte’s 6 beauty glow tricks! For a visibily sculpted jawline, simply apply along your jawline using Charlotte’s Powder & Sculpt Brush for precision application, taking care to avoid the chin for a more sculpted-looking facial framework.

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    Discover more of Charlotte's Glow Tricks

  5. Airbrush Flawless Setting Spray is Charlotte's weightless, makeup-fixing mist that lets you party all night and stay all day

    STEP 5: Set your makeup

    Once you’ve finished contouring and blending, continue with the rest of your makeup routine, finishing off with Charlotte’s Airbrush Flawless Setting Spray. This lightweight and oil-free setting spray is SUPER-HYDRATING and infused with flawless film formers to set your makeup in place for up to 16 hours* without melting, fading and settling into lines! This way, all your FLAWLESS contouring work will stay in place all day long without the need for touch-ups!

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.