How Much Skincare Product To Apply

Wondering how much skincare product to use? Charlotte’s guide to how much skincare product to apply tells you everything you need to know.

Darlings, applying the correct amount of skincare product as part of your daily skincare routine is one of the secrets to achieving your BEST LOOKING SKIN. If you don’t apply enough of a product, your skin won’t get all the nourishment it needs, while applying too much can lead to waste.

Once you’ve discovered the correct order of skincare products for your routine, it’s time to explore how much of each product you should be using. Read on to find out how much skincare product to apply and unlock the secrets to MAGIC skin.

Charlotte's Magical Tips for Applying Skincare Products

Before discovering the perfect amounts of each skincare product to apply, keep the following MAGIC skincare tips in mind…

MAGIC TIP 1: The general rule when it comes to skincare is to apply in the order of thinnest to thickest. This allows the ingredients to penetrate and nourish the skin without the thicker products causing a barrier. Click here to discover more about the correct order of skincare products.

MAGIC TIP 2: Don’t assume that the more products you use, the better. How well a product penetrates your skin depends on lots of different factors including molecular weight and pH. If you over-apply skincare products to your face, some will go to waste and it may not provide the best results.


How Much Product To Use Hand Diagram without title

  1. Swatches of a lime-coloured oil cleanser and charcoal wash-off mask.

    How Much Cleanser To Use

    When it comes to Charlotte’s face cleansers, aim to apply a hazelnut-sized amount to your face twice a day. That said, the way you apply your cleanser is much more important than how much of it you use.

    If you’re using Goddess Cleansing Ritual, apply the products using the Double Cleanse technique for DREAMY, rejuvenated skin. And if you’re applying Charlotte’s Multi-Miracle Glow, make sure to use Charlotte’s WONDER WORKOUT massage for a RADIANT complexion boost.

    Discover more about cleansers

  2. Swatch of a light, reddish-beige-coloured clay mask.

    How Much Clay Mask To Use

    If you’re using Charlotte’s Goddess Skin Clay Mask, all you need to apply is a thin layer to your face. Don’t forget to avoid the eye area and use Charlotte’s WONDER WORKOUT massage technique! Simply apply the mask from the centre of the face outwards, using sweeping motions towards your hairline and neck.

    Discover how to use face masks

  3. Pearly-white drops of a watery facial toner with a luminous finish.

    How Much Toner To Use

    Charlotte’s face toner, the acid-free, pore-refining Glow Toner, works best when applied to clean and dry skin. Apply by saturating a cleansing pad with 3-5 drops of toner, and gently wipe across your face. If you’re using your hands to apply, aim to fill the palm of your hand with the product and gently press it into your skin.

    Shop Glow Toner

  4. A luminous, ivory-coloured facial serum in a glass bottle with a white and gold-coloured dropper lid

    How Much Serum To Use

    Once you’ve cleansed and toned your face, it’s time to apply some face serum! You only need a few drops of Charlotte’s Magic Serum Crystal Elixir - Charlotte recommends 3-5 drops from the pipette - and you’re well on your way to firmer-looking skin that feels more supple.

    Tilbury Tip: For best effects, apply your serum straight after your toner while your skin is still damp. Damp skin is believed to be 10 times more permeable than dry skin so this will allow Charlotte’s MAGIC ingredients to penetrate deeper into your skin.

  5. Small pea-sized amount swatch of a pearlyw-white creamy eye serum.

    How Much Eye Serum To Use

    Charlotte’s Cryo-Recovery Eye Serum is the secret to eyes that look BRIGHTER and DEPUFFED. There’s no need to drown your skin in this – a pea-sized amount gently squeezed out of the tube, in both the morning and evening, is all you need for a wide-awake, brighter-looking eye area!

  6. Swatches of a glowy, ivory-coloured lip oil.

    How Much Lip Oil To Use

    Lip oil hydrates and nourishes your pout for plump-looking lips all day long. Enriched with ground-breaking ingredients, Charlotte’s Magic Lip Oil Crystal Elixir should be rolled over your lips throughout the day and overnight for the best effects. Since it can be used as a gloss, you can apply as much lip oil as you’d like whenever your lips need an extra dose of hydration.

  7. Swatch of A luscious pearly-white moisturiser in a teardrop shape.

    How Much Moisturiser To Use On Face

    Infused with bionymph peptide, vitamins C & E and hyaluronic acid, Charlotte’s Magic Cream has a rich, luxurious texture that floods your skin with moisture while creating a smooth-looking canvas for your makeup. A little goes a long way with this moisturiser, so for best results, apply a hazelnut-sized amount to your skin, using Charlotte’s 5-minute facial massage technique!

    If you’re prone to dry skin, apply double the recommended amount to flood your skin with extra moisture, and if you have oily skin, you may want to use slightly less moisturiser, or choose a lighter formula like Charlotte’s Magic Cream Light! Infused with super skin-loving ingredients like Vitamin E and Hyaluronic Acid, plus protective CITYSTEM™ and SPF 20, 1-2 pumps will provide your skin with essential hydration, moisturisation and protection!

    Shop moisturiser

    Discover Charlotte’s 2 moisturisers and why you need both!

  8. A primer in a white-coloured tube with a white-coloured lid with text on it that reads, 'invisible UV Flawless poreless primer SPF 50 PA++++'.

    How Much SPF Primer To Use

    Once you’ve moisturised your face, the final step in your daily skincare routine before makeup is an SPF. Charlotte’s Invisible UV Flawless Poreless Primer primes your skin with SPF 50 shield to protect it from sun and pollution.

    As a rule, your face, neck and chest need at least one heaped teaspoon of SPF product to give skin the right amount of protection. This equates to approximately two finger lengths-worth - an easy way to determine this amount (without rooting through your cutlery drawer!) is to squeeze out the product in lines along your index and middle finger, then applying this amount to your face.

    Follow by applying your regular sunscreen to the rest of your body.

  9. two drops of pearly-white, watery makeup remover.

    How Much Makeup Remover To Use

    Charlotte’s Take It All Off makeup remover is the first product you apply during your evening skincare routine for clean and conditioned skin. For best effects, SOAK a cotton pad in the product and SWIPE across your face, lips and eye area.

    Tilbury Tip: If you’re wearing lots of makeup, drenching your cleansing pad in makeup remover until it’s dripping wet is unnecessary. Apply enough so that the pad is saturated, and then use another cleansing pad afterwards as and if required.

    Discover the full tutorial on how to remove makeup

  10. Swatch of a thick and luscious, light peach-coloured night cream.

    How Much Night Cream To Use

    After you’ve removed your makeup at night, it’s time to apply Charlotte’s Magic Night Cream! The amount you use should be roughly the size of a pea. Massage a pea-sized amount of night cream into your skin thoroughly for up to 5 minutes, using your fingertips to make small circular motions from the centre working outwards. The formula is a rich, balmy texture with stretch, so like with Charlotte’s other moisturisers, a little goes a long way!

    Discover the benefits of night cream

    Discover the difference between day and night moisturiser

  11. Two drops of a light-gold-coloured facial oil.

    How Much Face Oil To Use

    Charlotte’s Collagen Superfusion Face Oil is the last product you apply to your face at night for skin that wakes up looking healthy and glowing. A few drops - Charlotte recommends 1-2 drops for oily skin and 3 drops for all other skin types - are all you need to brighten the look of your complexion and bathe your skin in its plump-effect collagen-powered formula.

    Tilbury Tip: Make the most of Collagen Superfusion Face Oil by also using the product as part of your daytime skincare routine. Its nourishing essential oils, powerhouse plant extracts and next-generation collagen matrix will help brighten the look of your skin and give it an extra dose of hydration!

    Discover the history and benefits of beauty oils

    Shop all skincare

CITYSTEM™️ is a trademark by Sederma.

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.