Beach Makeup Looks + Beach Bag Makeup Essentials

The first rule of beach makeup is gorgeous, glowing skin that looks radiant under the sun. Once you’ve applied your sunscreen for essential sun protection, smooth a hydrating, medium-coverage foundation onto the skin for luminous coverage that perfects the look of your complexion before heading down to the beach.

My Beautiful Skin collection features three beautifying products in shades to perfect, brighten, bronze and lift the look of every complexion. To get the beach-ready Beautiful Skin look, apply Charlotte’s Beautiful Skin Foundation for buildable, healthy-looking coverage, then place Charlotte’s Beautiful Skin Radiant Concealer under the eyes, around the mouth and anywhere you’d like to conceal the look of. Finally, brush Beautiful Skin Sun-Kissed Glow Bronzer onto the cheekbones, forehead and jawline using the Beautiful Skin Bronzing Brush to give your face a warm beach glow.

Shop Beautiful Skin 3-Step Routine Kit

Discover the Beautiful Skin Makeup Look

It’s best to keep your beach makeup minimal and effortless, so try embracing a more natural, bushy-looking brow shape. Instead of using powders and eyebrow pencils to create a defined-looking arch, reach for a brow gel to give your existing brow hairs a fluffy, feathered appearance. I recommend using Legendary Brows to unlock your easiest beach brow look – just comb the applicator through your brow hairs to give them a subtle tint that enhances their natural shape. The formula is long-lasting and water-resistant, providing colour and volume that’s perfect for beauties that are looking to beach-proof their brows!

Shop Legendary Brows

My Beach Sticks are at the top of my list of summer makeup must-haves that I need to create a gorgeous beach makeup look. Cream blush is a perfect way to get the dewy-looking summer glow of your dreams, and the sun-kissed shades that I’ve created with my Beach Sticks give the lips and cheeks a magical, sun-blushed look. Each shade is inspired by my favourite Ibizan beaches: discover Moon Beach, a peachy terracotta; Las Salinas, a flash of poppy pink; and Formentera, a burnt reddish-bronze. To apply, glide onto the apples of the cheeks and the centre of the lips to create an instant beach glow.

Tilbury Tip: You can apply cream blush to the centre of your nose to mimic the naturally rosy look of spending a day at the beach.

Shop Beach Sticks

Discover more about Beach Sticks

When creating your beach makeup look, keep your eye makeup simple during the daytime – all you need is a couple of coats of mascara to gently enhance the look of your lashes. To give your eyelashes a vertical lift effect, reach for Pillow Talk Push Up Lashes! mascara. Following my ‘load, comb and lift’ technique, collect mascara on the paddle-shaped wand and apply it to the lashes, then use the comb to brush product from the root to the tip. Finally, use wiggling motions to give the lashes a flattering push-up effect.

Tilbury Tip: If you’d like to wear an understated eye makeup look on your beach day, try sweeping your perfect shade of Beautiful Skin Sun-Kissed Glow Bronzer through the crease and along the lower lashline to subtly accentuate the look of your eyes.

Shop Pillow Talk Push Up Lashes!

To complete your daytime beach makeup look, apply a nourishing lip oil that helps your lips to feel hydrated while adding pout-enhancing shine. I like to give the lips a summery kiss of colour by dabbing my Beach Sticks onto the centre and blotting with my finger, then rolling Charlotte’s Magic Lip Oil Crystal Elixir over the top to create a moisturised, juicy-looking glow. This magical lip oil feels comfortable and beautifully hydrating on the lips and is perfect for conditioning dry lips.

Shop Charlotte’s Magic Lip Oil Crystal Elixir

Take your beach makeup look from the beach to the bar by adding a twinkling cream eyeshadow to your lids. I created my Eyes to Mesmerise cream eyeshadows as fuss-free pots of beautifying shimmer that accessorise your eye area! They’re perfect for giving your eye makeup some extra star power as the sun goes down, gliding on and blending out to accentuate the natural glimmer of your eyes on a balmy beach night. The long-wearing formula is infused with vitamin E to feel hydrating on the eyelids which is just what you need after a day at the beach. Use your finger or my Eye Blender Brush to apply your favourite shade of cream eyeshadow and get glowing eye makeup in seconds.

Shop Eyes to Mesmerise

To define the look of your eyes into the evening, reach for an eyeliner and mascara duo that enhances the look of your lashline. Adding a subtle feline flick helps your eyes to look sultry, and topping up your mascara will amplify the captivating, cat-eye effect you’ve created. To get the look, choose The Classic eyeliner to create a soft and blendable winged eyeliner to create a flattering feline flick, and Pillow Talk Push Up Lashes! to add lashings and lashings of jet-black, eye-enhancing mascara.

Shop The Classic

Shop Pillow Talk Push Up Lashes!

Beach makeup calls for glowing lip gloss and moisturising, satin lipstick to give your pout a hydrated, plump-effect coat of colour. Before you apply a nourishing lip colour, define the look of your lips with lip liner by outlining the natural shape of your lips to make them appear fuller and contoured. Then, apply a satin-finish lipstick like my K.I.S.S.I.N.G formula for comfortable, flattering lip colour in one swipe. Finally, apply a gorgeous gloss like Collagen Lip Bath to give lips a magical, mirror-shine finish.

Shop all lips

Beach Sticks can effortlessly take your makeup look from day to night! During the day, these cream blush sticks glide onto the cheekbones for a quick and easy summer glow, and when sunset comes around, they can be built up to give your makeup a glowing, sun-blushed look. Swipe Beach Sticks onto the apples of your cheeks and the bridge of your nose to take your beautiful, beach glow into the evening.

Shop Beach Sticks

Whether you’re eating dinner along the water or sipping sangria at a beachside bar, you’ll want your body to have the same beachy, sun-kissed glow as your face! Applying body highlighter to the arms, legs and chest is a beautiful way to tie your beach makeup look together as it gives your skin an all-over beach glow. Supermodel Body is my runway-inspired body shimmer; it rolls effortlessly onto the body to deliver a silky, luminous finish that feels hydrating and perfectly mirrors the gorgeous glow that you’ve created with your beach makeup.

Shop Supermodel Body

Discover the Body Makeup Guide

Make your beach makeup look last all night by applying a high-performance setting spray that helps fix makeup into place. Once you’ve dialled up your daytime beach makeup and you’re ready for a sensational summer night, spritz Airbrush Flawless Setting Spray onto your face to lock in your beach makeup look. This airbrush-effect setting spray helps set makeup into place for up to 16 hours, so you can go from the beach to the bar and beyond while your makeup stays perfectly in place!

Shop Airbrush Flawless Setting Spray

Wearing glowy summer makeup perfectly captures the sun-kissed glow of a day at the beach. Choose luminous base products like Charlotte’s Beautiful Skin Radiant Concealer and Hollywood Flawless Filter to give your complexion an instant summer glow and reach for cream products like Beautiful Skin Sun-Kissed Glow Bronzer and Beach Sticks to create a fresh, dewy-looking beach makeup look. On the eyes, choose my Eyes to Mesmerise cream eyeshadow pots for easy, luminous eye makeup.

Discover my illuminating makeup routine

Get inspired by the beautiful hues of sunset and create a sun-blushed beach makeup look using radiant reds, pinks and golds. I created my Pinkgasm Sunset Beauty Light Wand and Jewel Lips lip gloss to give the lips and cheeks a sunset-inspired glow – they’re perfect beach makeup options that will look gorgeous before and after the sun goes down. Try pairing my Pinkgasm Sunset shades with the Luxury Palette in Queen of Glow – it’s a glimmering colour story inspired by the magic of golden hour and will beautifully complement your sunset makeup look.

Discover my sunset makeup tutorial

A day at the beach is the perfect opportunity to be a makeup minimalist. Natural-looking makeup looks beautiful and flattering in natural light, and it embraces the fun-loving, carefree energy of a day spent on Ibizan sands. When creating your natural beach makeup look, less is more: choose a lip oil like Charlotte’s Magic Lip Oil Crystal Elixir rather than lipstick, a tinted moisturiser like Unisex Healthy Glow rather than foundation, and let your bronzer and mascara be the main focus of your look to channel natural, sun-kissed beach beauty.

Discover natural eyeshadow looks to try

It’s always important to apply plenty of sunscreen, darlings, but when you’re spending the day at the beach, it’s crucial to protect your skin from harmful UV rays. I created Invisible UV Flawless Poreless Primer as a triple-action primer that primes, hydrates and protects your face all in one seamless application. The hyaluronic acid-infused formula massages effortlessly into the face, ears and neck without leaving a white cast, helping to blur the look of pores and smooth the appearance of skin texture while providing essential SPF50 protection. Apply before you venture out for some fun in the sun and pop it into your beach bag ready to reapply throughout the day.

Shop Invisible UV Flawless Poreless Primer SPF50

Learn more about SPF

I created my Beach Sticks to bottle the warm, beach glow that you can usually only get from a day at the beach. Inspired by the idyllic scenery and the dreamy, island colours that were all around when I was growing up in Ibiza, my cream blush sticks are designed to give your lips and cheeks a sun-blushed summer glow that’s destined for the beach. Each shade is named after one of my favourite secret beaches on the Ibizan coastline; choose between three sun-kissed shades and glide on your perfect, beach-ready blush look… It’s as easy as TWIST, GLIDE and GLOW!

Shop Beach Sticks

Refresh and revive the look of your beach makeup with Charlotte’s Magic Hydrator Mist! This hydrating, oxygenating face mist is formulated to give your complexion a magical moisture boost that’s particularly welcome on a hot day at the beach. This easy-to-use mist belongs in your beach bag – it bottles the dewy-looking glow that you’re looking for from your beach makeup while providing supercharged skincare benefits including long-lasting hydration and pollution defence. Slip Charlotte’s Magic Hydrator Mist into your beach bag so you can MIST, GLOW and GO as you please!

Shop Charlotte’s Magic Hydrator Mist

Learn more about face mist

Nothing says summer beauty like a radiant, healthy-looking, bronzed glow. With my Beautiful Skin Sun-Kissed Glow Bronzer, you’ll have sun-kissed skin before you even step foot on the beach! This luminous cream bronzer is the secret to beach-bronzed skin, adding warmth to your complexion and creating a seamless summer glow. The formula is infused with sunshine provitamin D that converts to vitamin D on exposure to sunlight; this helps to create an even-looking, sun-kissed glow that elevates your beach makeup with the essence of summer.

Shop Beautiful Skin Sun-Kissed Glow Bronzer

Discover how to apply bronzer

Darlings, it’s the Summer of Lovegasm now and forever! My Lovegasm Look is a sensational summertime beach makeup look inspired by the ethereal hues of sunset that will never go out of style. To get the look, all you need is the trio of summer icons from my summer beauty collection – Glowgasm Face Palette in Lovegasm for ethereal, sun-blushed cheeks; Pinkgasm Sunset Beauty Light Wand for sunset-inspired blush and glow; and Jewel Lips lip gloss for the dreamiest, jewel-shine lips. Beautify your eyes, lips and cheeks with these Lovegasm secrets and discover your new summer beauty loves!

Shop Summer of Lovegasm Look

Discover more travel bag essentials