What is Skinimalism? The Less is More Beauty Trend

Discover skinimalism! The less is more beauty trend taking over the world - get the look with Charlotte's curated list of skincare and makeup icons!

Darlings, whether you’re typically gorgeously glammed-up or prefer to rock a natural look, skinimalism—“skincare minimalism”—is a trend that’s here to stay (and has been around for centuries)! Simply meaning using fewer skincare icons, down to highly effective products, that make a dazzling, noticeable difference, skinimalism is what many of us already do for the gym or when we’re on-the-go! Charlotte has curated her favorite supercharged skincare products that offer the “less is more” approach to skincare magic!

  1. A glow-booting serum-primer in a clear, glass bottle with its doe-foot applicator lid next to it.

    Hollywood Flawless Filter

    Want absolutely radiant-looking skin in just a few drops—and just a few seconds? Lovingly called the “confidence glow filter in a bottle” by Charlotte, Hollywood Flawless Filter blurs, smooths and illuminates the look of your skin for the most magical glow of your life! The light-as-air, smoothing formula was inspired by the perfecting properties of social media and illuminating effects of Hollywood lights and comes in twelve dreamy shades to match the most beautiful YOU! Unlock 3 ways to a flawless-looking glow by wearing Hollywood Flawless Filter alone, underneath, mixed-with or on top of your favorite foundation for a youthful-looking, poreless-looking flawless finish powered by supercharged ingredients like Brightening Porcelain Flower Extract, derived from a Thai flower for brighter-looking skin.

    Shop Hollywood Flawless Filter

  2. A light-beige-coloured foundation in an opened, clear bottle with its rose-gold-coloured lid next to it.

    Light Wonder

    Perfect skin doesn’t require twenty steps! In fact, you can cheat a just-out-of-the-spa, celebrity red carpet complexion with a few swipes of Light Wonder, which not only makes your skin look naturally even-toned and poreless, but also floods skin with healthy nourishment and hydration. Featuring ingredients to smooth, illuminate, and reduce the appearance of wrinkles like Mica, Silicones and Emollient Esters, Light Wonder offers a soft gilding effect for and a silky, soft, lightweight finish!

    Shop Light Wonder

  3. An open, light champagne-coloured eye cream in a glass pot with its rose-gold-coloured lid next to it.

    Magic Eye Rescue

    The eyes are the windows to the soul, but they also give away your energy! The world is tired—but you can fake like you’ve had eight hours of sleep with Magic Eye Rescue, Charlotte’s smoothing, brightening effect eye cream to reduce the appearance of wrinkles, dark circles and puffiness on tired-looking eyes! Featuring Botanical Eye Contour Complex to help reduce the appearance of dark circles and puffiness, Winter Daphne Stem Cell Extract to tighten and firm the appearance of delicate under-eye skin, and Time-Released Retinol Molecules for smoother, firmer-looking skin, this instant eye refresh will make your skin appear glowing all over, as if you’ve just had a professional facial!

    Shop Magic Eye Rescue

  4. An open, white-coloured eye serum tube with silver-colour geometric patterns on the front and text written on it that reads, 'eye appear depuffed and brighter with Iceawake, caffeine complex'

    Cryo-Recovery Eye Serum

    If you could choose just a few skincare items, consider Charlotte’s magical Cryo-Recovery Eye Serum, which she calls an energising alarm clock for your eyes! Enriched with anti-ageing ingredients like Iceawake™ and Replexium™, a brightening-effect caffeine complex and her signature Magic 8 Matrix of nourishing, hydrating ingredients, Cryo-Recovery Eye Serum instantly cools, depuffs and awakens the look of your eyes, targeting fine lines, wrinkles and dark circles so your eye area appears lifted, smoother, brighter and firmer! This eye serum has an expertly molded cooling metal applicator that fits into the eye contour to give a cooling sensation on the skin, allowing you to massage and depuff the look of the entire eye area as you apply—in only a few swipes.

    Shop Cryo-Recovery Eye Serum

    Discover how cryotherapy helps dark circles

  5. A reusable, white-coloured mask for lifted, firmer-looking, refreshed, and revived skin.

    Cryo-Recovery Mask

    For the effects of a hydrating toner, anti-ageing serum, and moisturising cream all in one in a matter of minutes, Cryo-Recovery Face Mask will be your latest skin secret. Inspired by the high-performance ice-tech of cryotherapy and the ancient art of facial acupressure techniques, this unique, reusable mask works in synergy with Charlotte’s research-powered skincare secrets to create the appearance of lifted, firmer-looking, refreshed, and revived skin and pores that look tightened and smooth! The cooling, acupressure beads give a healthy look to the skin, while the effect of ice means contours appear sculpted and lifted, eyes appear brighter, and the complexion looks lit from within!

    Shop Cryo-Recovery Face Mask

    Shop Cryo-Recovery Facial Duo

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.