How & Where To Apply Liquid Blush

Learn how and where to apply liquid blush to give the cheeks an easy pop of colour.

Darlings, liquid blush is an ultimate beauty secret for adding a dreamy pop of colour to the cheeks! With Charlotte’s expert guide, learn how to apply liquid blush to give the cheeks a flattering flush and where to apply it for a gorgeous lift effect!

How to Apply Liquid Blush - Ciera model Pinkgasm

What is Liquid Blush?

Blush is a beauty staple that can transform the look of your complexion, lifting the look of your natural skin tone with a flattering pop of colour for the face and cheeks. Liquid blush is an easy way to give your makeup a natural-looking glow, making it simple to build up pigment before blending seamlessly into your base makeup. Charlotte’s WORLD-FAMOUS blush wands are ICONIC liquid blushes, giving beauty lovers around the world buildable and blendable formulas to beautify their cheeks with!

Beauty Blush Wand still life

Charlotte’s Liquid Blush Wands

Beauty Light Wands

Charlotte’s Beauty Light Wands are a glowing liquid blush and highlighter hybrid that’s perfect for getting her coveted BLUSH and GLOW look! Inspired by the beautifying effects of social media filters, these liquid blushes use LIGHT-FLEX TECHNOLOGY to play with the light, forming a soft-focused glow that bathes the cheeks in BEAUTY LIGHT!

Discover Charlotte’s 4 liquid blush and highlighter shades of her SOCIAL MEDIA SENSATIONS, including cult-favourite Pinkgasm, a vibrant, shimmering pink, Peachgasm, a soft, glowing peach, and Pillow Talk liquid blushes in Pillow Talk Original and Pillow Talk Medium to match her bestselling lipsticks!

Pinkgasm packshot for blog

NEW! Pillow Talk Matte Beauty Blush Wands

After Beauty Light Wands conquered the world, beauty lovers everywhere were calling for MORE MAGIC WANDS OF MAKEUP! As always, Charlotte delivered, introducing her NEW! Pillow Talk Matte Beauty Blush Wands as magical, matte counterparts to her iconic blush-highlighters.

Her NEW! liquid blushes are in the same liquid wand format with a magic cushion applicator; but with a natural-matte finish to give the cheeks a flattering pop of colour in 1 of 4 Pillow Talk-inspired shades! Designed to be dotted onto the cheeks and blended out for an easy liquid blush look, these dreamy wands are perfect for blush lovers and Pillow Talkers, everywhere!

If you love a classic pink blush look, choose Charlotte’s ICONIC Pillow Talk shade, a rosy pink, or Pillow Talk Pink Pop, a pretty pop of light pink. For a nude blush look that’s perfectly peachy, there’s Pillow Talk Peach Pop, a neutral peach, and to create a lush, cherry-pink blush look, there’s Pillow Talk Dream Pop. Discover your perfect shade and create effortless matte blush looks!

Pillow Talk Matte Beauty Blush Wand in Pillow Talk packshot for blog

Where to Apply Liquid Blush

Where you apply liquid blush may depend on the formula you are using and your natural face shape, but generally, liquid blush should be applied to the apples of your cheeks and blended up to the tops of the cheekbones.

To identify the apples of your cheeks, smile into the mirror - the plumpest area at the centre of your cheeks is called the apple. When applying your liquid blush, use the middle of your eyes as the cut-off point and avoid placing product any closer to your nose.

Refer to the below diagram for Charlotte’s recommended liquid blush placement!

Where to Apply Liquid Blush graphic

  1. Foundation in a clear plastic bottle with a sleek gold coloured lid, foundation wand with gold packaging and a dark brown body that's the colour of the foundation inside along with a gold-coloured lid, and foundation in a frosted glass bottle with a gold-coloured lid.

    Step 1: Beautify Your Complexion

    Before you apply liquid blush, beautify your complexion by applying one of Charlotte’s fabulous foundations! Choose Airbrush Flawless Foundation for a full-coverage look, Charlotte's Beautiful Skin Foundation for a healthy-looking glow with medium-buildable coverage, or Light Wonder as a light coverage option. Then, to conceal the appearance of uneven skin tone, dark circles and blemishes, apply Charlotte’s Beautiful Skin Radiant Concealer, building up to your desired coverage. Shop all foundations:

    Shop all foundations

  2. Model demonstrating the placements for Charlotte's liquid blush, blush-highlighter and contour wands

    Step 2: Dial Up The Dots!

    Charlotte’s Pillow Talk Matte Beauty Blush Wands feature her innovative cushion applicator that’s designed to be dotted onto the cheeks to build up your blush look. Twist the component to unlock your liquid blush, then gently squeeze your wand to release product into the cushion. The key to blushing cheeks is to DIAL UP THE DOTS!

    Add one dot to the apples of your cheeks for a soft, daytime look, and add a second dot as a romantic, rosy date night look. If you’re heading to the disco, add a third dot and make your cheeks BLUSH!

    Tilbury Tip: Charlotte’s Beauty Light Wands and Pillow Talk Matte Beauty Blush Wands can be layered to tailor your perfect blush look!

    Shop Beauty Light Wands

    Shop Pillow Talk Matte Beauty Blush Wands

  3. Edna wearing Beauty Light Wands in champagne-gold Spotlight and glowing peach Peachgasm

    Step 3: Blush and Glow!

    Beauty Light Wands can be effortlessly layered on top of NEW! Pillow Talk Beauty Light Matte Wands to complete your blush look. Charlotte’s liquid blush-highlighters are designed to be swiped onto the tops of the cheekbones, giving them a gorgeous, glowing finish. Apply the radiant formula slightly higher than your matte liquid blush, focusing your glow on the highest points to capture beauty light on the cheeks, giving them the dreamiest glow and creating a beautifying lift effect!

    Shop Beauty Light Wands

    Shop NEW! Pillow Talk Beauty Light Matte Wands

  4. Hollywood Complexion Brush, a double-ended, synthetic makeup brush for blending out creams and liquids

    Step 4: Blend Upwards and Outwards

    Using Charlotte’s Hollywood Complexion Brush, blend out your liquid blush with the large, tapered end to create a seamless blush look. When blending out your product, use soft, sweeping motions and make sure to work upwards and outwards towards the tops of the cheeks – this will create a flattering lift effect!

    Shop Hollywood Complexion Brush

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.