HOW OFTEN SHOULD I MOISTURISE? EVERYTHING YOU NEED TO KNOW ABOUT MOISTURISING YOUR FACE

How often should I moisturise? Discover Charlotte’s magical guide to moisturising your face and learn the answers to all your questions about this must-do skincare step!

Moisturising is a MUST-DO skincare step!

Moisturising has a magical world of benefits, from hydrating and protecting your skin for the day ahead, to creating a brighter, plumper, smoother looking complexion and perfect canvas for makeup; it should never be skipped in your beauty routine!

Discover how often you should moisturise your face, how to do it for best results and more with Charlotte’s magical guide to moisturising!

SKINCARE MAGIC TRILOGY EDNA 1x1

HOW OFTEN SHOULD I MOISTURISE MY FACE?

You should moisturise your face EVERY DAY, every morning and evening! Moisturising is a perfect way to pamper your skin before you start your day and before you go to sleep, as moisturisers are packed full of skin-loving ingredients that can hydrate, brighten, smooth, and plump the look of your skin with instant and long-term results!



WHY SHOULD YOU MOISTURISE YOUR SKIN EVERY MORNING?

It’s important to moisturise your face every morning because your day moisturiser is designed to hydrate your skin after cleansing and prepare your skin for the day ahead, whether you’ll be applying makeup or going for a fresh-faced, natural-looking glow!

Most day creams also include protective ingredients like SPF and pollution defence, which can help prevent the appearance of signs of aging caused by external aggressors like UV rays, polluted air, and even blue light from digital devices and the sun!

Tilbury Tip: For magic morning moisturising, use Charlotte’s Magic Cream or Magic Cream Light!



WHY DO YOU NEED TO MOISTURISE YOUR FACE AT NIGHT?

You should also moisturise your skin every night, but for different reasons! After a full day of your skin being exposed to elements of day-to-day life, moisturising your skin in the evening will allow your skin to reap the benefits of the nourishing and moisturising ingredients in your night cream.

Tilbury Tip: Charlotte’s Magic Night Cream is the PERFECT nourishing night cream for everyone, everywhere!

HOW TO CHOOSE THE BEST MOISTURISER FOR YOUR SKIN TYPE

To discover the best moisturiser for your skin type, it’s important to first identify your skin type, and then your skin wishes! For example, do you have dry skin and are looking for a super hydrating moisturiser? Or maybe you have combination skin and would like a moisturiser to help reduce the appearance of fine lines and wrinkles.

To discover the perfect moisturiser (and research-powered skincare routine!) for your skin type, visit Charlotte’s NEW! Skincare Finder! This magical, easy-to-use finder recommends your skincare secrets for your skin type, including the best moisturiser for you!

WHAT SHOULD I DO AFTER MOISTURISING MY FACE?

After moisturising your face in the morning, follow by applying SPF. Like moisturiser, you should wear SPF every day, even when it’s cloudy!

While many day creams have SPF in their formula already, the best way to protect your skin is to LAYER THE MAGIC and follow with a high-factor SPF like Charlotte’s Invisible UV Flawless Poreless Primer with SPF 50! This SPF not only provides essential protection from UV rays with SPF 50, but it also protects from modern pollution with CITYSTEM™, helps to reduce the appearance of fine lines and wrinkles over time with COLLALIFT™18, adds an extra layer of hydration with hyaluronic acid, and perfectly primes and preps your skin for a smooth-looking complexion!

Shop Invisible UV Flawless Poreless Primer!



HOW TO MOISTURISE YOUR FACE

To moisturise your face, first choose your MAGIC moisturiser from the ICONIC, award-winning Charlotte’s Magic Cream, or lighter-textured Magic Cream Light! Then apply using Charlotte’s 5-minute Tilbury Tap facial massage technique!...

Step 1: Boost your complexion

Starting from the lower cheek, sweep cream out & up. Tap fingertips across cheeks avoiding eye contour.

Step 2: Define Contours

Place fingers under cheekbones, then smooth outwards and upwards along cheekbones.

Step 3: Define Jawline

Gently pinch chin with your fingers, moving up your jawline in one sweeping motion.

Step 4: Smooth Forehead

Starting in the middle of the forehead, massage in circular motions moving out to the temples. Pat any excess in with your ring finger.



HOW TO MOISTURISE DRY SKIN

If you have dry skin, Charlotte recommends LAYERING THE MAGIC and moisturising with both Charlotte’s Magic Cream AND Magic Cream Light! Those with dry skin will benefit from a double layer of magic hydration; both supercharged, hydrating moisturisers work in unison to flood your skin with moisture and a lightweight veil of protection without feeling heavy, sticky or greasy on your skin. The result? An intensely hydrated complexion that appears smoother, brighter, and plumper!

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HOW TO MOISTURISE YOUR UNDER-EYE AREA

Your delicate under eye area requires extra moisturisation and care, due to the skin being thinner and more likely to show signs of ageing like fine lines and wrinkles and appear puffy with eye bags or discoloured with dark circles. To correctly moisturise your under-eye area, Charlotte recommends using her Magic Eye Rescue eye cream with plant stem cell extracts, Time Released Retinol and brightening-effect ingredients like vitamin C!

Tilbury Tip: Apply using your ring finger as this is more likely to apply the least pressure to your delicate eye area! Gently apply and tap in until absorbed every morning and night.

HOW TO MOISTURISE OVERNIGHT

Moisturising at night is just as important as moisturising in the morning! When moisturising overnight, make sure you use a dedicated night cream like Charlotte’s Magic Night Cream, to ensure your skin is moisturised with the best nourishing overnight ingredients! Magic Night Cream is also a rich, balm-like elixir texture, so be sure to apply it about 20 minutes before you go to bed to allow the luxurious formula to absorb into your skin!

CITYSTEM™ is a trademark of Sederma. COLLALIFT™18 is a trademark of BASF.