BREAKING BEAUTY TECH NEWS! DISCOVER CHARLOTTE TILBURY'S FIRST EVERY 3D VOLUMETRIC AVATAR

Charlotte Tilbury Beauty continues journey into the metaverse, becoming the FIRST beauty brand to harness the POWER of MIXED REALITY - with the launch of Charlotte's FIRST EVER 3D VOLUMETRIC AVATAR!!!

BREAKING BEAUTY TECH NEWS!

Charlotte Tilbury Beauty continues journey into the METAVERSE, becoming the FIRST beauty brand to harness the POWER of MIXED REALITY - with the launch of Charlotte’s FIRST EVER 3D VOLUMETRIC AVATAR!!!

ALSO discover the PILLOW TALK PARTY VIRTUAL BEAUTY WONDERLAND, where PHYSICAL and DIGITAL REALITIES BLUR to create a MAGICAL PILLOW TALK PARTY EXPERIENCE!

Charlotte Tilbury Beauty is pioneering the journey deeper into the metaverse, creating a quantum shift in virtual-beauty tech with the ground-breaking launch of Charlotte’s 3D volumetric avatar.

Marking the next meaningful step in the evolution of the brand’s mixed reality experience, the launch of Charlotte’s first 3D volumetric avatar alongside the brand’s latest virtual store, see’s Charlotte Tilbury Beauty truly bridging the physical, augmented and virtual worlds. It offers an immersive interspace experience like no other - allowing everyone, everywhere the opportunity to access the world of Charlotte Tilbury, making you FEEL and LOOK amazing.

As Charlotte’s Avatar comes to life, she will bring her presence, expertise, and guidance directly to customers wherever they are in the world. From living rooms to dance floors, cities to beaches, at anytime and anywhere in the world, fans and followers can conjure Charlotte to join them in their space. By scanning or swiping, Charlotte will appear through mobile devices, manifesting in augmented reality in front of our eyes – and drawing a magic portal that will transport guests into dreamy Pillow Talk Party virtual beauty wonderland. From there, Charlotte will take you on a magical virtual journey, guiding you through multiple realities, via shoppable 3D product, livestreamed masterclasses and the ‘Shop with Friends’ functionality - taking you deeper into the Charlotte Tilbury metaverse.

This newest digital innovation from Charlotte Tilbury Beauty further cements the brand’s evolving position as a beauty-tech platform as it continues to explode and elevate the digital customer experience - seamlessly transitioning from physical realities, to augmented reality, to virtual reality - Charlotte Tilbury Beauty is the first beauty brand to harness mixed reality technology.

Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty, said:

“I dream in innovation! I innovate in product, and I innovate in technology. I believe there is a fine line between advanced technology and magic – and now for the first time EVER I am manifesting myself into a magical, universal, and always-on Avatar!

Creating an Avatar has long been part of my vision – it means I can be with EVERYONE, EVERYWHERE, at ANY TIME – and now technology is catching up with me! By harnessing mixed reality technology, I can now FINALLY bridge the physical, augmented and virtual worlds and bring them – and my imagination – to life!

My mission has always been to empower everyone, everywhere to FEEL and LOOK amazing – and my magical Avatar means I am with you throughout your journey to feeling and looking like the most confident, beautiful version of yourself.

It’s so easy! You simply swipe up or scan a QR code, and my Avatar will magically appear wherever you are in the physical world and guide you through the Charlotte Tilbury dream portal, transporting you into my virtual Pillow Talk universe, where everyone, everywhere can join my Pillow Talk Party!

There is so much more innovation to come from my secret tech laboratory - my motto, and the motto of my brand is – DARE to dream it, DARE to believe it and DARE to do it! That creative space where technology meets magic is now becoming a virtual reality and it is such an incredible journey to be able to take people on. So, stay tuned darlings – this is just the beginning for my magic Avatar – and our journey deeper into the metaverse!”

AVATAR BUCKINGHAM PALACE

Corinne Suchy, Chief Growth and Technology Officer of Charlotte Tilbury Beauty said:

“We know that if Charlotte could be there with every one of our customers in person, she would! Our goal has always been for you to feel like you’re engaging 1-2-1 with charlotte, because there is nothing quite like experiencing her energy and her expertise first-hand! And now, we are thrilled to reveal that we’ve created her magic avatar to make this dream come true in augmented reality!

Charlotte’s creative vision has always transcended multiple dimensions and worlds. It’s this vision combined with the latest technology that is allowing us to really push the boundaries of creativity, storytelling, and interactivity to exciting new places. We are creating the next generation of immersive experiences for our customers in a continued blurring of the lines between what’s physical and what’s virtual – we can provide a visceral connection between you and Charlotte like never before! Creating deeper relationships with our customers, wherever they are in the world!

For our first iteration of Charlotte’s avatar, we have worked with state-of-the-art volumetric video capture to mimic Charlotte’s iconic style & mannerisms and equip her with the ability to transport you from one reality to another - from your living room into the Pillow Talk virtual beauty wonderland, it feels like Charlotte is there with you! Watch this space, there is so much more to come!”

AVATAR ON IPHONE(4) 16X9

Lauren Dyer, Director of Strategic Partnerships at Dimension said:

“Charlotte Tilbury is the most prominent female founder to have been captured as a volumetric video, in this stunning augmented reality execution.

Volcap empowers fans to be welcomed by Charlotte herself into the brand’s virtual store, in 3D - in any location. With AR try-on and filters now ubiquitous, beauty brands are looking to other technologies to create immersive experiences that excite fans. Dimension is thrilled to be on this journey of creating metaverse-ready experiences with one of the world’s most intrepid beauty brands.

Dimension is a leader in the creation of virtual worlds, digital humans, and volumetric content for the entertainment industry. Our work is pioneering new forms of storytelling and features in films, games, sports, music videos, fashion, and metaverse worlds. We are the first Microsoft Mixed Reality Capture studio partner."

CHARLOTTE AVATAR IN VERONA

CHARLOTTE TILBURY LAUNCHES THE PILLOW TALK PARTY VIRTUAL BEAUTY WONDERLAND, HER 4TH GENERATION VIRTUAL WORLD - THE MOST MAGICAL ONE YET!

Virtual Store

Charlotte Tilbury Beauty has unveiled a truly immersive Pillow Talk universe so that everyone, everywhere can join the Pillow Talk Party!

On entering the PILLOW TALK PARTY VIRTUAL BEAUTY WONDERLAND, customers will be able to EXPLORE and SHOP Charlotte’s award-winning skincare and ICONIC Pillow Talk, LEARN about product application, PLAY and FEEL in 3D, view EXCLUSIVE content, PLUS have the ability to share the experience through ‘SHOP WITH FRIENDS’.

Partnering with experiential ecommerce platform OBSESS, Charlotte’s new PILLOW TALK DREAMSCAPE will launch with an updated and innovative UX for a truly immersive and transformative customer experience.

NEW! FEATURES INCLUDE:

  • The advanced ‘SHOP WITH FRIENDS’ feature will be available in the PILLOW TALK PARTY VIRTUAL BEAUTY WONDERLAND so that everyone, everywhere can share the magic with friends!
  • For the first time, 3D PRODUCTS will feature, for an even more playful and immersive experience, allowing consumers everywhere to interact in a new way. Customers can manipulate the 3D product; when they are interacted with, these will float and spin in the platform before their very eyes, adding a new dimension to the digital realm.
  • As the customer moves through the PILLOW TALK PARTY VIRTUAL BEAUTY WONDERLAND, they will be fully immersed in a Pillow Talk party of exclusive filmed content – with screens that project behind-the-scenes interviews with VIP’s and LIVE Pillow Talk Party masterclasses with Charlotte’s Global Pro Artists, focused on sharing Team Tilbury’s Tips & Tricks over a two week period.
  • Customers can unlock a FREE mini Pillow Talk Push Up Lashes! Mascara, and will even be in with a chance to win the FULL Pillow Talk collection by sharing what Pillow Talk means to them.

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