Charlotte’s Mascara Guide: Discover the Best Mascara for Volume, Length and Curl

Length? Volume? Separation? Whatever mascara look you are craving, discover the best mascara for your eyelashes in my lash-enhancing mascara lineup.

Darlings, the flutter of a mascara wand can change your entire makeup look! With the right mascara, your eyes will appear bigger and brighter, your lashes will appear more exaggerated, and your eyeshadow look will pop! But how do you choose the right mascara for you?

Each of my mascara formulas will give your lashes a gorgeous transformation, but the perfect mascara for you will depend on the effect you’re looking to create. Whether you’re searching for length, lift, or volume, discover my best mascara for creating your dream lash look. Will it be my Exagger-Eyes Volume Mascara for a jaw-dropping, double-lash effect? Or maybe Pillow Talk Push Up Lashes! for perky, pushed-up lashes? Find out below, darling!

Best mascaras for volume length and curl

How To Choose the Best Charlotte Tilbury for Your Lashes:

Darlings, do you need a cheat sheet? I’ve created several mascara formulas and each brings something different to the table. To make my mascaras easy to choose, I’ve created a graphic that breaks down the benefits of each of my mascara formulas. Discover what makes them magic and choose which one sounds perfect for you!

Charlotte Tilbury mascara guide

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Charlotte’s Best Mascara for Every Lash Wish

Darlings, are you curious about the best ways to give your lashes serious volume, length, lift, or curl? Discover which of my mascaras is best for creating the lash look you love:

  1. Jourdan Dunn wearing Exagger-Eyes Volume Mascara

    Best Mascara for Volume

    Charlotte’s Choice: Exagger-Eyes Volume Mascara

    94% SAW INSTANT VOLUME!*

    94% AGREE VOLUME STAYS ALL DAY!*

    Exagger-Eyes Volume Mascara is my secret to 28-hour fast, exaggerated volume. I created this volumising mascara to give lashes instant wow-factor and va va voom volume! It’s powered by Lash Vinyl-Black Wrap Tech with lash-plumping polymers for your biggest, boldest, most volumised lashes yet. When you apply Exagger-Eyes Volume Mascara, you’ll experience 9x more volume with just one coat! The formula is designed to give lashes off-the-bat lash drama that doesn’t require building up; it creates a double-lash effect that makes lash hairs look multiplied! The formula is also smudge-proof and clump-proof which are common concerns when applying mascara for maximum volume.

    Choose Exagger-Eyes Volume Mascara for quick-and-easy, exaggerated lash volume that makes eyes look bigger, brighter, accentuated, and exaggerated!

    Shop Exagger-Eyes Volume Mascara

    Tilbury Tip: For enhanced lash volume with a Hollywood feel, reach for Legendary Lashes Vol 2.

  2. Pillow Talk mascara Charlotte's best mascara for lifting

    Best Mascara for Lifting

    Charlotte’s Choice: Pillow Talk Push Up Lashes!

    24-hour VERTICAL LIFT EFFECT!

    To give your lashes the lift effect you love, reach for Pillow Talk Push Up Lashes! mascara! The Pillow Talk Effect isn’t just my iconic, suits-all nude-pink colour, darlings… it’s a feeling of true beauty confidence! I created my Pillow Talk mascara to act like a push-up bra for your lashes – it effortlessly lifts the look of lashes and creates a flattering, false lash effect in a SUPER BLACK shade. Push Up Lash-Lifting Polymers form a stretch-and-flex film that unlocks beautiful lift and hold, and my unique load, comb + lift application technique is designed to deliver the pushed-up look that you crave. Use the diamond-shaped paddle brush to coat every hair and create lifted-looking lash architecture that steals the show.

    Pillow Talk Push Up Lashes! is my best mascara for lifting the look of your lashes, darlings… No Pillow Talk makeup look is complete without it!

    Shop Pillow Talk Push Up Lashes!

    Discover how to apply Pillow Talk mascara

    Tilbury Tip: Darlings, are you looking for lift and volume from your mascara? Try Exagger-Eyes Volume Mascara for lifted-looking lashes with FAST volume!

  3. Exagger-Eyes Volume Mascara Charlotte's best mascara for curl

    Best Mascara for Curling

    Charlotte’s Choice: Exagger-Eyes Volume Mascara

    90% SAW ROOT-TO-TIP CURL!*

    My pick for 28-hour exaggerated, fast volume + CURL is Exagger-Eyes Volume Mascara! Not only does this volumising mascara plump and magnify the look of lashes, but it also creates a 2x curl effect that makes each lash look individually defined. Use Exagger-Eyes Volume Mascara as an optical illusion for your eyes, darling! Comb the Ultra-Curved Lash Styler Brush through your lashes to groom them into a gorgeous, curled shape that helps eyes to appear brighter and more open – you don’t even need a lash curler!

    Even if you have naturally straight lashes, choose Exagger-Eyes Volume Mascara to give your eyelashes out-of-this-world curl!

    Shop Exagger-Eyes Volume Mascara

  4. Pillow Talk mascara Charlotte's best mascara for length

    Best Mascara for Length

    Charlotte’s Choice: Pillow Talk Push Up Lashes!

    96% agree mascara VISIBLY LENGTHENS lashes!**

    Do you want your lashes to look longer, darling? Pillow Talk Push Up Lashes! is my secret to stretching the look of lashes to create the illusion of illustrious length! Even short lashes look longer and more eye-catching with a coat or two of Pillow Talk mascara; simply use the pro precision paddle brush to lengthen the look of every individual lash and consider your lash line magnified and amplified! Experience the Pillow Talk Effect for lashes that look lengthened, flexed, and stretched with a phenomenal lift effect!

    Stretch, darlings! For lash length that goes the extra mile, choose Pillow Talk Push Up Lashes!

    Shop Pillow Talk Push Up Lashes

    Tilbury Tip: For length and volume, discover Legendary Lashes Vol 2 mascara for thicker and longer-looking lashes.

  5. Legendary Lashes Volume 2 mascara is Charlotte's best smudgeproof mascara

    Best Smudge-proof Mascara

    Charlotte’s Choice: Legendary Lashes Vol 2

    Long-wear, smudge-proof, humidity-resistant Hollywood flutter!

    Mascara mistakes happen to the best of us, darlings, and that’s why I recommend reaching for a smudge-proof formula like Legendary Lashes Volume 2. I formulated Legendary Lashes Volume 2 as a smudge-proof mascara that unlocks long-lasting, jet-black lashes with a gorgeous vinyl effect. The longwearing formula is designed to give lashes a long-lasting Hollywood flutter without smudging onto the eye area and travelling around the face. 

    I always say that lashes make a legend, and Legendary Lashes Volume 2 transforms the look of lashes in a single application. It boosts thickness and volume to create bigger, bolder-looking lashes in the stroke of a wand! Say goodbye to smudged mascara, darlings!

    Tilbury Tip: To get perfect lashes every time without smudging or budging, follow my tips and tricks on how to apply mascara like a makeup artist!

    Shop Legendary Lashes Vol 2

    Tilbury Tip: My Exagger-Eyes Volume Mascara also has a no-budge, smudge-proof formula that gives lashes 28-hour fast volume and curl!

  6. Full Fat Lashes is Charlotte's best natural mascara

    Best Natural Mascara

    Charlotte’s Choice: Full Fat Lashes

    95% agree Full Fat Lashes is ideal for FINELY SEPARATED, NATURALLY DEFINED eyelashes***

    Mascara minimalists who are looking for a more understated lash look will love my Full Fat Lashes mascara. I created this lash-enhancing formula to softly accentuate the look of natural eyelashes, giving each lash hair a thicker, more pronounced appearance without the drama of a volumising formula. Full Fat Lashes has a glossy, natural-looking finish that’s easy to build up and is perfect for achieving a light-coverage, everyday makeup look that radiates gently enhanced natural beauty.

    Full Fat Lashes! is my best natural mascara! The buildable formula is perfect for customising your lash look; apply one coat to unlock your best natural mascara look or add several coats to dial up your eye makeup!

    Shop Full Fat Lashes

    Tilbury Tip: If you’re looking for a natural-looking mascara, try using a brown or burgundy coloured mascara like Pillow Talk Push Up Lashes! in Dream Pop that looks softer on the lashes than jet black.

  7. Pillow Talk mascara Charlotte's best mascara for separation

    Best Mascara for Separation

    Charlotte’s Choice: Pillow Talk Push Up Lashes!

    93% agree mascara gives lashes VOLUMINOUS DEFINITION!**

    If you want your lashes to look separated and perfectly placed, I recommend my Pillow Talk Push Up Lashes! mascara! My lift-effect Pillow Talk formula is the secret to magnified, amplified, defined-looking lashes – just comb the paddle brush through your lashes for root-to-tip stretch and separation! Lacquering your lashes with my Pillow Talk formula is the secret to creating a flattering false lash effect with zero clumping. Use the diamond-shaped applicator to keep your lashes looking chic and separated, as if you are wearing piecey, individual falsies that look fanned out and flawless.

    No clumps or unruly lash hairs – apply Pillow Talk Push Up Lashes! for sensational, separated lashes!

    Shop Pillow Talk Push Up Lashes

    Discover how to get a false lash effect with mascara

  8. Pillow Talk mascara in berry shade Dream Pop is Charlotte's best coloured mascara

    Best Coloured Mascara

    Charlotte’s Choice: Pillow Talk Push Up Lashes! in Dream Pop

    Universally flattering berry-brown shade!

    I adore the look of fierce, jet-black lashes, but there’s always room for a captivating coloured mascara in my makeup bag. If you’re looking for the best coloured mascara for your eye colour, you can’t go wrong with my Pillow Talk Push Up Lashes! mascara in Dream Pop! Dream Pop is the dreamiest shade of berry-brown and it suits everyone, everywhere! It has a unique mix of delectable burgundy, berry, and brown hues to create a nuanced shade of mascara that makes every eye colour pop! This coloured mascara bottles the beautifying powers of Pillow Talk for the lashes, creating magical Pillow Talk eyes in a flash!

    Pillow Talk is everyone’s perfect shade, darlings! I just know Dream Pop will look beautiful on you!

    Shop Pillow Talk Push Up Lashes! in Dream Pop

    Discover how to wear coloured mascara

Darlings, which of my mascaras will wiggle its way into your beauty bag? My mascara wardrobe has a mascara for every mood, every moment and everyone! Now that you’ve learnt which are the best mascaras for your lashes, use my Virtual Try On tool to see them in action!

Learn more about the different types of lashes

Discover how to apply mascara

Discover the differences between different types of mascara wand

*Tested on 105 people over 7 days

**31 people tested after 14 days.

***100 people tested over 7 days

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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