What Is Serum? All Your Serum Questions Answered!

Discover when to apply serum, why you need it in your skincare routine, the MUST-HAVE skincare ingredients in Charlotte’s Magic Serum Crystal Elixir and more…

With the GROUND-BREAKING launch of Charlotte’s first-ever SCIENCE-POWERED face serum, Charlotte’s Magic Serum Crystal Elixir, get ready to uncover the answers to your serum-related questions, SUPERCHARGE your skincare routine and advance your serum expertise with this ultimate guide to face serums! Discover when to apply serum, why you need it in your skincare routine, the MUST-HAVE skincare ingredients in Charlotte’s Magic Serum Crystal Elixir and more…

What Is Serum?

Serum is a skincare product that delivers supercharged, science-powered, POWERFUL ingredients to your skin, often intending to target specific skin concerns. Serums are known to deliver a higher concentration of ingredients to your skin than you’d normally find in other skincare products like cleansers and moisturisers.

The NEW! Charlotte’s Magic Serum Crystal Elixir is rich in supercharged, SCIENCE-POWERED ingredients to intensely hydrate your skin, leaving it looking brighter, firmer, smoother and younger!


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How & When To Apply Serum

You should apply serum as a step in your science-powered skin routine, after double-cleansing your skin and before applying moisturiser. Massage 4-6 drops from the pipette applicator of Charlotte’s Magic Serum Crystal Elixir onto your skin morning and evening to hydrate and create a brighter, firmer, youthful looking complexion.

Skin appears FIRMER by 48% in 8 WEEKS!†

“After you have double cleansed your skin with the Goddess Cleansing Ritual, work Charlotte’s Magic Serum Crystal Elixir into the skin by applying 4-6 drops in the palm of your hand and massaging into the skin until it absorbs the serum, leaving a flawless-looking glow. Next apply Charlotte’s Magic Cream to moisturise and seal in all the goodness!” - GEORGIA LOUISE VASSANELLI – Globally-Renowned Aesthetician and Founder of the GEORGIA LOUISE Brand of Skincare and Skincare Technology

Serum VS Moisturiser & Why You NEED Both

While face serums can be infused with many moisturising and hydrating ingredients, it’s important to also use a moisturiser as a separate step in your skincare routine. Serums tend to have lighter formulas that deliver a range of powerful ingredients to the skin, targeting specific, or several, skin concerns which may include dryness, dehydration and signs of aging. Moisturisers tend to be richer and thicker in their formulas, with the sole purpose to moisturise and prevent water loss in your skin, almost creating a seal on all of the ingredients and products you’ve applied during your skincare routine.

Charlotte’s Science-Powered Serum & Magic Cream Kit is a SUPERCHARGED, RESULTS-DRIVEN, MUST-HAVE skincare kit including two skincare ESSENTIALS; the NEW! GROUND-BREAKING Charlotte’s Magic Serum Crystal Elixir plus the ICONIC, award-winning, GLOBALLY-ADORED Charlotte’s Magic Cream moisturiser to flood your skin with moisture after you apply your serum!

91% AGREE fine lines & WRINKLES appear REDUCED after using Charlotte’s Magic Serum Crystal Elixir* & 100% felt their skin was INSTANTLY MOISTURISED after using Charlotte’s Magic Cream moisturiser!††

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Which Supercharged Ingredients are in Charlotte’s SCIENCE-POWERED Face Serum?

Different face serum formulas are enriched with specific ingredients for different purposes. Charlotte’s Magic Serum Crystal Elixir combines SUPERCHARGED, RESULTS-DRIVEN ingredients in an EXPERTLY-BLENDED, HIGH-PERFORMANCE ELIXIR including active skincare ingredients, potent plant extracts, a magic matrix of vitamins and oils, and crystal complex to provide many SCIENCE-POWERED benefits and CLINICALLY-PROVEN RESULTS…

*Charlotte’s Magic Serum Crystal Elixir tested on 209 women & men aged 18-80 over 4 weeks

† Observed in clinical tests on 31 women & men ages 18-80 over 8 weeks

†† 103 women tested over 4 weeks

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