Double Cleansing: How To Double Cleanse and Why It’s Important

Discover how to perform a deep, facial cleanse with my double cleansing skincare secrets.

Darlings, to get a fresh-feeling complexion, cleanse and cleanse again! Double cleansing has been popular with skincare gurus in recent years, but what is the secret to the perfect double cleanse?

Discover how to perform a deep, double cleanse that removes any trace of makeup and washes away impurities, then learn how to use my skincare innovations - Take It All Off and Charlotte’s Magic Hydration Revival Cleanser - to double cleanse for spa-like results.

Double Cleansing model shot


Double cleansing is the act of washing your face, twice. But that’s not all, darlings; generally, double cleansing requires two different face cleansers – one oil-based formula that can melt away makeup and sunscreen, and one gentle cleanser that can intensely yet gently cleanse the skin while washing away impurities. The double cleansing method allows for a deep cleanse, taking a double-pronged approach to cleansing and going one step further to making sure you’re left with a spa-like, fresh-feeling finish.

Why Should You Double Cleanse?

You should double cleanse when your face requires a more substantial cleanse. Double cleansing is an in-depth, indulgent cleanse that’s best suited to heavy makeup days; days where you’ve been exposed to air pollution and environmental stressors; or after a rigorous workout and excess sweating. Think of double cleansing as a skin reset that washes away the day ready for a night of bare-faced beauty sleep.

Discover my night time skincare routine

How To Double Cleanse

  1. Makeup remover in a clear bottle with text on it that reads, 'Take it all off' with a white-coloured lid.


    The first cleanse in your double cleansing ritual should be with an oil-based formula like Take It All Off. Makeup and sunscreen are lipophilic and so break down when in contact with oil. Using an oil-based cleanser is the best way to melt away your makeup look at the end of the day as it helps to dissolve as well as displace even waterproof makeup formulas.

    I created Take It All Off as a hydrating, high-performance makeup remover that effectively removes makeup from your face, lids, lashes, lips and complexion. It’s an oil-based formula that works perfectly as the initial cleanse in your double cleansing ritual. The formula dissolves stubborn, hard-to-remove makeup while providing a conditioning and calming effect thanks to its soothing chamomile infusion.

    How To Apply Take It All Off

    Use my SHAKE, SOAK, SWIPE technique to remove makeup with Take It All Off. Shake the bottle and saturate a soft cotton pad with makeup remover, then gently press onto your complexion, eyelids, lips, and lashes for 10 seconds and swipe away makeup.

    Discover my full tutorial on how to remove makeup

  2. Charlotte's Magic Hydration Revival Cleanser 3-in-1 foaming cleanser


    After your first cleanse, rinse your face with lukewarm water to wash away lifted makeup and excess product. Then, choose a gentle, high-performance cleanser like Charlotte’s Magic Hydration Revival Cleanser for your second cleanse. This second cleanse is your second chance to unclog pores and freshen the look of your complexion, gently washing away impurities and giving your bare face a rejuvenated, radiant-looking glow.

    Charlotte’s Magic Hydration Revival Cleanser is a power-of-three foaming cleanser that fits perfectly into your immediate skin revival skincare routine. It’s a flexible formula that transforms in texture from cream to foam to milk, giving skin a refreshing cleanse that helps to boost hydration and radiance. Powered by hydrating hyaluronic acid; smoothing-effect peptides; and biomimetic barrier shield technology, this cleanser is my secret to the best cleanse of your life!

    How To Apply Charlotte’s Magic Hydration Revival Cleanser

    Lather up Charlotte’s Magic Hydration Revival Cleanser in the palm of your hand and let the cream emulsify with water; as it begins to foam, lightly massage it into your face using angel wing motions to hydrate, cleanse, and prime your complexion. Once your application is complete, rinse off your cleanser to reveal a cleansed complexion with my signature magic skin glow.

    Discover how to wash your face with my in-depth guide

Who Should Double Cleanse?

Double cleansing is naturally more thorough than using a single face cleanser, so you may decide that a second cleanse isn’t an everyday ritual for you, but it can benefit anyone who takes the time to perform it. If you wear makeup, apply a lot of sunscreen or have oily skin, I recommend double cleansing regularly to give your face a deeper cleanse that melts away face products as well as excess sebum.

Tilbury Tip: If you feel that double cleansing is stripping your skin, you are using the wrong face cleanser. Always choose a gentle cleanser that works for your skin type and doesn’t strip your skin like Charlotte's Magic Hydration Revival Cleanser.

Learn more about cleanser

When Should You Double Cleanse?

I recommend double cleansing in the evening after a day of wearing makeup and sunscreen as this is the best way to ensure you are going to bed with a clean, bare face. In the mornings, cleansing your skin with a gentle cleanser like Charlotte’s Magic Hydration Revival Cleanser should suffice.

Discover more about Charlotte’s Magic Hydration Revival Cleanser

Should I Double Cleanse Every Day?

Yes – you can double cleanse every day, darlings. Use a hydrating duo of cleansing products in the evening to give your skin a deep cleanse that leaves you makeup-free.

Tilbury Tip: If double cleansing doesn’t have a place in your daily skincare routine, make sure that washing your face with a hydrating face cleanser is still the first skincare step in your morning and evening skincare regime.

Discover my morning skincare routine

Should I Double Cleanse If I Don’t Wear Makeup?

Yes - while double cleansing is effective for removing makeup, it can benefit non-makeup wearers just as much. Double cleansing provides a second wave of skin-cleansing ingredients for every skin type to benefit from, going one step beyond washing your face with cleanser to unlock a deeper cleanse. It’s also particularly useful for cleansing oily skin that produces an excess amount of sebum to help balance the look of your skin.

Discover how to cleanse oily skin

Share article

Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

Related Posts