This newest digital innovation from Charlotte Tilbury Beauty further cements the brand’s evolving position as a beauty-tech platform as it continues to explode and elevate the digital customer experience - seamlessly transitioning from physical realities, to augmented reality, to virtual reality - Charlotte Tilbury Beauty is the first beauty brand to harness mixed reality technology.
Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty, said:
“I dream in innovation! I innovate in product, and I innovate in technology. I believe there is a fine line between advanced technology and magic – and now for the first time EVER I am manifesting myself into a magical, universal, and always-on Avatar!
Creating an Avatar has long been part of my vision – it means I can be with EVERYONE, EVERYWHERE, at ANY TIME – and now technology is catching up with me! By harnessing mixed reality technology, I can now FINALLY bridge the physical, augmented and virtual worlds and bring them – and my imagination – to life!
My mission has always been to empower everyone, everywhere to FEEL and LOOK amazing – and my magical Avatar means I am with you throughout your journey to feeling and looking like the most confident, beautiful version of yourself.
It’s so easy! You simply swipe up or scan a QR code, and my Avatar will magically appear wherever you are in the physical world and guide you through the Charlotte Tilbury dream portal, transporting you into my virtual Pillow Talk universe, where everyone, everywhere can join my Pillow Talk Party!
There is so much more innovation to come from my secret tech laboratory - my motto, and the motto of my brand is – DARE to dream it, DARE to believe it and DARE to do it! That creative space where technology meets magic is now becoming a virtual reality and it is such an incredible journey to be able to take people on. So, stay tuned darlings – this is just the beginning for my magic Avatar – and our journey deeper into the metaverse!”
Corinne Suchy, Chief Growth and Technology Officer of Charlotte Tilbury Beauty said:
“We know that if Charlotte could be there with every one of our customers in person, she would! Our goal has always been for you to feel like you’re engaging 1-2-1 with charlotte, because there is nothing quite like experiencing her energy and her expertise first-hand! And now, we are thrilled to reveal that we’ve created her magic avatar to make this dream come true in augmented reality!
Charlotte’s creative vision has always transcended multiple dimensions and worlds. It’s this vision combined with the latest technology that is allowing us to really push the boundaries of creativity, storytelling, and interactivity to exciting new places. We are creating the next generation of immersive experiences for our customers in a continued blurring of the lines between what’s physical and what’s virtual – we can provide a visceral connection between you and Charlotte like never before! Creating deeper relationships with our customers, wherever they are in the world!
For our first iteration of Charlotte’s avatar, we have worked with state-of-the-art volumetric video capture to mimic Charlotte’s iconic style & mannerisms and equip her with the ability to transport you from one reality to another - from your living room into the Pillow Talk virtual beauty wonderland, it feels like Charlotte is there with you! Watch this space, there is so much more to come!”
Lauren Dyer, Director of Strategic Partnerships at Dimension said:
“Charlotte Tilbury is the most prominent female founder to have been captured as a volumetric video, in this stunning augmented reality execution.
Volcap empowers fans to be welcomed by Charlotte herself into the brand’s virtual store, in 3D - in any location. With AR try-on and filters now ubiquitous, beauty brands are looking to other technologies to create immersive experiences that excite fans. Dimension is thrilled to be on this journey of creating metaverse-ready experiences with one of the world’s most intrepid beauty brands.
Dimension is a leader in the creation of virtual worlds, digital humans, and volumetric content for the entertainment industry. Our work is pioneering new forms of storytelling and features in films, games, sports, music videos, fashion, and metaverse worlds. We are the first Microsoft Mixed Reality Capture studio partner."