Having had the privilege to work on many campaigns, it was incredible and emotional to be directing my very own. I was so lucky to work with such talented, close friends who really made my campaign come to life. Adam Whitehead, our photographer, is such an incredible technician; the amazing Malcolm Edwards, hairdresser extraordinaire; and Liza Smith perfectly manicured our model. And then our stunning model... After months of searching I was so happy to discover the new face of our campaign - Sonya Gorelova. She perfectly demonstrates the transformative power of make-up and that one woman can wear all 10 of my iconic looks. Read the full post and see the campaign at


Charlotte xx

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Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.