Genius Eye Make-Up Remover


  • Posted on: 17/08/2015 By: Sally

    Fantastic product, it doesn’t irritate or make eyes sore and leaves skin so soft I don’t need eye cream afterwards. A bottle doesn’t last very long but for sensitive eyes it’s worth every penny!

  • Posted on: 17/09/2013 By: michele

    For once an eye make up remover that does what it says on the tin! The top of the pump action dispenser is ingenious as it serves as a saucer to hold the fluid and keeps the product cost effective. It removes mascara easily and there are no black eyes in the morning. Just love it!

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Without knowing it, we are our own worst enemies – all that rubbing and scrubbing to remove your eye make-up pulls your delicate eye contour downwards, creating bags and lines that age your skin! I created TAKE IT ALL OFF to ensure that, no matter how much of a mascara addict you are, every last lashing of mascara and make-up is instantly dissolved and cleared in a Shake, Pump, Soak & Swipe! TAKE IT ALL OFF is an oil-rich, two-toned cleanser, enriched with soothing organic cornflower water and regenerating Veronica Extract. Two pumps effortlessly removes even the hardest to shift makeup in one swipe, whilst also caring for and replenishing make-up wearied eyes. It’s one of my seven wonders for your skin!

• Organic Cornflower water soothes skin and clarifies complexion.

• Flax Flower Extract, cultivated in the Swiss Alps, is a calming, soothing anti-oxidant.

• Veronica Extract soothes and softens skin and enhances the skin’s natural process of regeneration.

• Paraben-free

• Fill 150ml

• Carton Dimensions (mm) 55 x 55 x 112

An easy-to-follow application ritual for sparkling refreshed, full cleansed eyes:

• Shake the bottle well to blend the oil and water layers together.

• Pump the applicator twice, with a wet cotton pad on top.

• Soak the eyelid by placing the cotton pad over closed eyes and hold down for 10 seconds.

• Swipe outwards, from the nose, to remove your make-up and any excess formula.

Never rub your eye socket as this will age the delicate eye region. To remove truly stubborn make-up simply repeat the process above. TAKE IT ALL OFF is also very effective at removing lipstick.

Additional Tip:

A cotton bud soaked in TAKE IT ALL OFF can be your best friend when trying to perfect eye make-up application. Cheat the perfect eye line by running the cotton bud under and above the eye line for the clean, crisp perfect! It’s a trick most make-up artists use, but I will never admit to telling you that!

Aqua (Water), Cyclopentasiloxane, Isohexadecane, Butylene Glycol, Sodium Chloride, Polyaminopropyl Biguanide, Caprylyl/Capryl Glucoside, Disodium Edta, Glycerin, Sodium Hydroxide, Centaurea Cyanus Flower Water, Ci 61565 (Green 6), Linum Alpinum Flower/Leaf/Stem Extract, Veronica Officinalis Extract, Benzyl Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid



  1. Standard (2 – 5 days) £2.95

    (Orders over £49 will receive FREE standard delivery)

    Order before 3.30pm GMT for same day order processing.

  2. Express Next Day (Mon-Fri) £5.95

  3. Fast 'N' Fabulous £9.95

    (Orders over £150 will receive FREE Fast 'N' Fabulous delivery)

For more shipping information please, click here.


We hope you love your purchases, but if for any reason you do need to return something to us, we’ve made it as simple as possible. Just return the item in its original packaging within 14 days of receiving your order, and enclose the completed returns form in your parcel.

Please note that unfortunately we are unable to refund individual items from sets or bundles, and e-gift cards.

For more returns information please, click here.

Please call our Customer Care Team on +44 (0) 203 696 0496, Monday to Friday, between 9.30am and 6pm (GMT). Outside of these hours, please leave a message and we will return your call the next working day. Alternatively, you can email us at [email protected] Please note emails will also be answered within the working hours stated above.

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